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New Media Presentation for PR Course

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Yiting Xu
Yiting Xu
NegóciosNotícias e política
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There is something about New Media
Overall ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Use of Viral Marketing in Public Relations- what is viral marketing? Viral marketing is network-enhanced word of mouth. --Steve Jurvetson Draper Fisher Jurvetson Viral PR
Viral PR and Marketing – Our Take Viral PR and marketing techniques are those that use pre-existing social networks, either alone or with careful encouragement, can spread information, through self-replicating virus-like processes. Forms: emails. video clips, interactive Flash games, e-books, branded software, images, text messages. Viral PR Source:Wikipedia
A case study: Dove - Evolution ,[object Object],[object Object],[object Object],Viral PR Source: AdAge.com
Viral PR Pros and Cons ,[object Object],[object Object],[object Object],[object Object],Pros ,[object Object],[object Object],[object Object],[object Object],Cons
Viral PR Other thoughts … ,[object Object],[object Object],[object Object]
[object Object],[object Object],SEO press release is about… Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO
[object Object],[object Object],[object Object],How? Traditional press release SEO press release ………………………… √ Optimized with keyword-rich content … .……… SEO … .……… Drive traffic directly to your site
DOs DON’Ts ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO
Changes in SEO/SEM ,[object Object],[object Object],[object Object],[object Object],SEO Reference: http://toprank.blogspot.com/ http://www.pandia.com http://www.ask-kalena.com
Social Network
Social Network Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Whose pressing your buttons on Facebook? Dated 3 rd february 2008 by Kathy Brewis http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article3277046.ece
Facts ,[object Object],[object Object],[object Object],Source: Whose pressing your buttons on Facebook? Dated 3 rd february 2008 by Kathy Brewis http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article3277046.ece Social Network
Social Network Kinds of Social Networking Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network But why should you choose this medium? ,[object Object],[object Object],[object Object],[object Object]
Social Network Companies that are using Social Networking ,[object Object],[object Object],[object Object],[object Object]
A brief history in Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging
A brief history in Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],Blogging
Blog Facts ,[object Object],[object Object],[object Object],[object Object],Blogging
How To Use Blogs For PR Purposes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging
Blogging VS Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Blogging
Podcasting ,[object Object],[object Object],[object Object],Blogging
A Virtual World... ,[object Object],[object Object],[object Object],[object Object],Virtual World
Known Virtual Worlds Second Life Virtual World Active Worlds Muse Cybertown There
PR Activities In Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],Virtual World
Has PR left behind in the emergence of new media? ,[object Object],[object Object],[object Object],[object Object],Conclusion

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New Media Presentation for PR Course

  • 1. There is something about New Media
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  • 3. The Use of Viral Marketing in Public Relations- what is viral marketing? Viral marketing is network-enhanced word of mouth. --Steve Jurvetson Draper Fisher Jurvetson Viral PR
  • 4. Viral PR and Marketing – Our Take Viral PR and marketing techniques are those that use pre-existing social networks, either alone or with careful encouragement, can spread information, through self-replicating virus-like processes. Forms: emails. video clips, interactive Flash games, e-books, branded software, images, text messages. Viral PR Source:Wikipedia
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