1. Wearing a bike helmet Yin Yin Wu

2. Meet Yin Yin… She is very clumsy

3. Yin Yin has Yin Yin has gotten into 4 bike accidents…even though she claims that they are not her fault, she still gets hit

4. What’s wrong with this picture?

5. No one is wearing a helmet

6. Yin Yin needs to change her before this occurs

7. Behavior Grid Model Missing Piece

8. What’s the missing piece? Motivation exists Simplicity Factors NO: Time NO: Money NO: Physical Effort NO: Brain Cycles NO: Social Deviance YES: Non-Routine No trigger

9. Mapping the behavior

10. Helmet Wearing Habit Question: How can she effectively form a blue, span behavior? Start Small: Wear helmet to first class of the day Social Commitment: Ask a friend to wear a helmet Trigger: leave the helmet by the bike. Everytime she gets on the bike she sees the helmet. (No one steals helmets.)

11. Outcomes What worked Leaving the helmet by the bike insured that she could always find the helmet Establishing a habit with a friend reinforced habit creation Starting small. In committing to wearing the helmet only once a day, she allowed herself lapses in helmet wearing.

12. Next steps Buy a cooler helmet- Social deviance did play a small role in the motivation to wear a helmet Bike less- the helmet was uncomfortable and poor fitting, and thus required a physical effort to secure