Enviar pesquisa
Carregar
20130930 The Target of Public Relations
•
Transferir como PPTX, PDF
•
0 gostou
•
522 visualizações
Yifei Chen
Seguir
Apresentações e oratória
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 12
Baixar agora
Recomendados
第一冊L4
第一冊L4
脩文 陳
公與私之辯
公與私之辯
科幻嘴泡
RDA : making it work / Jenny Wright, Bibliographic Data Services.
RDA : making it work / Jenny Wright, Bibliographic Data Services.
CIGScotland
RDA Implementation at Edinburgh University Library, 2014/ Alasdair MacDonald...
RDA Implementation at Edinburgh University Library, 2014/ Alasdair MacDonald...
CIGScotland
Crowdsourced Georeferencing for Map Library Collections / Chris Fleet, Senior...
Crowdsourced Georeferencing for Map Library Collections / Chris Fleet, Senior...
CIGScotland
Millenium
Millenium
Právny Dom
Can documents be Linked Data? / Kate Byrne, School of Informatics, University...
Can documents be Linked Data? / Kate Byrne, School of Informatics, University...
CIGScotland
Auszeichnung für gute Lehre vom VDMA
Auszeichnung für gute Lehre vom VDMA
Benita Rowe
Recomendados
第一冊L4
第一冊L4
脩文 陳
公與私之辯
公與私之辯
科幻嘴泡
RDA : making it work / Jenny Wright, Bibliographic Data Services.
RDA : making it work / Jenny Wright, Bibliographic Data Services.
CIGScotland
RDA Implementation at Edinburgh University Library, 2014/ Alasdair MacDonald...
RDA Implementation at Edinburgh University Library, 2014/ Alasdair MacDonald...
CIGScotland
Crowdsourced Georeferencing for Map Library Collections / Chris Fleet, Senior...
Crowdsourced Georeferencing for Map Library Collections / Chris Fleet, Senior...
CIGScotland
Millenium
Millenium
Právny Dom
Can documents be Linked Data? / Kate Byrne, School of Informatics, University...
Can documents be Linked Data? / Kate Byrne, School of Informatics, University...
CIGScotland
Auszeichnung für gute Lehre vom VDMA
Auszeichnung für gute Lehre vom VDMA
Benita Rowe
Bonus exercises
Bonus exercises
Samn Dammett
The top ten smartphones of 2013 aaaaa
The top ten smartphones of 2013 aaaaa
roy_ski
Memory and storage (Jeric Bilita)
Memory and storage (Jeric Bilita)
YoKim RiZon
Pop presentation__
Pop presentation__
briscoe4
Metadata for putting historical maps online / Chris Fleet (National Library o...
Metadata for putting historical maps online / Chris Fleet (National Library o...
CIGScotland
How to publish local metadata as linked data / Gordon Dunsire
How to publish local metadata as linked data / Gordon Dunsire
CIGScotland
Hoseki, the cleaning solution for your jewels
Hoseki, the cleaning solution for your jewels
Kevin Labbe
Computer
Computer
YoKim RiZon
Your name is not good enough : an introduction to (and university perspectiv...
Your name is not good enough : an introduction to (and university perspectiv...
CIGScotland
Palazzi med summer2013_final
Palazzi med summer2013_final
dpalazzi
Practice Makes Perfect
Practice Makes Perfect
Samn Dammett
Creating & sharing content @ Tales of One City / Graham Mainds, Edinburgh Cit...
Creating & sharing content @ Tales of One City / Graham Mainds, Edinburgh Cit...
CIGScotland
The Application of Game-Like Learning Design to Real-World Settings: a Holist...
The Application of Game-Like Learning Design to Real-World Settings: a Holist...
Benita Rowe
Linked Data at BnF : We Made It Happen... Now What? / Mélanie Roche (Nationa...
Linked Data at BnF : We Made It Happen... Now What? / Mélanie Roche (Nationa...
CIGScotland
Alignment between special material and RDA in German speaking countries / Chr...
Alignment between special material and RDA in German speaking countries / Chr...
CIGScotland
New Presentation
New Presentation
Karen Madariaga
A word of caution
A word of caution
Samn Dammett
RDA implementation, University of St Andrews Cataloguing Department / Iain Ve...
RDA implementation, University of St Andrews Cataloguing Department / Iain Ve...
CIGScotland
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
33 Talent
00-公共關係概念.pptx
00-公共關係概念.pptx
ssuser0f798d
關鍵字~行政(影印版)
關鍵字~行政(影印版)
clinic
社會學新編 讀實力-2013高普考試.各類特考學儒
社會學新編 讀實力-2013高普考試.各類特考學儒
TAAZE 讀冊生活
Mais conteúdo relacionado
Destaque
Bonus exercises
Bonus exercises
Samn Dammett
The top ten smartphones of 2013 aaaaa
The top ten smartphones of 2013 aaaaa
roy_ski
Memory and storage (Jeric Bilita)
Memory and storage (Jeric Bilita)
YoKim RiZon
Pop presentation__
Pop presentation__
briscoe4
Metadata for putting historical maps online / Chris Fleet (National Library o...
Metadata for putting historical maps online / Chris Fleet (National Library o...
CIGScotland
How to publish local metadata as linked data / Gordon Dunsire
How to publish local metadata as linked data / Gordon Dunsire
CIGScotland
Hoseki, the cleaning solution for your jewels
Hoseki, the cleaning solution for your jewels
Kevin Labbe
Computer
Computer
YoKim RiZon
Your name is not good enough : an introduction to (and university perspectiv...
Your name is not good enough : an introduction to (and university perspectiv...
CIGScotland
Palazzi med summer2013_final
Palazzi med summer2013_final
dpalazzi
Practice Makes Perfect
Practice Makes Perfect
Samn Dammett
Creating & sharing content @ Tales of One City / Graham Mainds, Edinburgh Cit...
Creating & sharing content @ Tales of One City / Graham Mainds, Edinburgh Cit...
CIGScotland
The Application of Game-Like Learning Design to Real-World Settings: a Holist...
The Application of Game-Like Learning Design to Real-World Settings: a Holist...
Benita Rowe
Linked Data at BnF : We Made It Happen... Now What? / Mélanie Roche (Nationa...
Linked Data at BnF : We Made It Happen... Now What? / Mélanie Roche (Nationa...
CIGScotland
Alignment between special material and RDA in German speaking countries / Chr...
Alignment between special material and RDA in German speaking countries / Chr...
CIGScotland
New Presentation
New Presentation
Karen Madariaga
A word of caution
A word of caution
Samn Dammett
RDA implementation, University of St Andrews Cataloguing Department / Iain Ve...
RDA implementation, University of St Andrews Cataloguing Department / Iain Ve...
CIGScotland
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
33 Talent
Destaque
(19)
Bonus exercises
Bonus exercises
The top ten smartphones of 2013 aaaaa
The top ten smartphones of 2013 aaaaa
Memory and storage (Jeric Bilita)
Memory and storage (Jeric Bilita)
Pop presentation__
Pop presentation__
Metadata for putting historical maps online / Chris Fleet (National Library o...
Metadata for putting historical maps online / Chris Fleet (National Library o...
How to publish local metadata as linked data / Gordon Dunsire
How to publish local metadata as linked data / Gordon Dunsire
Hoseki, the cleaning solution for your jewels
Hoseki, the cleaning solution for your jewels
Computer
Computer
Your name is not good enough : an introduction to (and university perspectiv...
Your name is not good enough : an introduction to (and university perspectiv...
Palazzi med summer2013_final
Palazzi med summer2013_final
Practice Makes Perfect
Practice Makes Perfect
Creating & sharing content @ Tales of One City / Graham Mainds, Edinburgh Cit...
Creating & sharing content @ Tales of One City / Graham Mainds, Edinburgh Cit...
The Application of Game-Like Learning Design to Real-World Settings: a Holist...
The Application of Game-Like Learning Design to Real-World Settings: a Holist...
Linked Data at BnF : We Made It Happen... Now What? / Mélanie Roche (Nationa...
Linked Data at BnF : We Made It Happen... Now What? / Mélanie Roche (Nationa...
Alignment between special material and RDA in German speaking countries / Chr...
Alignment between special material and RDA in German speaking countries / Chr...
New Presentation
New Presentation
A word of caution
A word of caution
RDA implementation, University of St Andrews Cataloguing Department / Iain Ve...
RDA implementation, University of St Andrews Cataloguing Department / Iain Ve...
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
Semelhante a 20130930 The Target of Public Relations
00-公共關係概念.pptx
00-公共關係概念.pptx
ssuser0f798d
關鍵字~行政(影印版)
關鍵字~行政(影印版)
clinic
社會學新編 讀實力-2013高普考試.各類特考學儒
社會學新編 讀實力-2013高普考試.各類特考學儒
TAAZE 讀冊生活
社會工作:金鑰.混合題庫:2013高普三四等.社工(學儒)
社會工作:金鑰.混合題庫:2013高普三四等.社工(學儒)
TAAZE 讀冊生活
社會工作 社會工作師考試用書學儒
社會工作 社會工作師考試用書學儒
TAAZE 讀冊生活
社會工作:讀實力:2013高普三四等.各類特考(學儒)
社會工作:讀實力:2013高普三四等.各類特考(學儒)
TAAZE 讀冊生活
第一冊L4
第一冊L4
脩文 陳
課則、社會資本、災難管理
課則、社會資本、災難管理
clinic
社交产品创新的底层逻辑的思考:通过满足用户需求、抓住社会趋势和整合技术创新,提供更有吸引力和创新性的社交体验。
社交产品创新的底层逻辑的思考:通过满足用户需求、抓住社会趋势和整合技术创新,提供更有吸引力和创新性的社交体验。
jeffery57
社會行政(綜合題庫解析) 2013初等.五等學儒
社會行政(綜合題庫解析) 2013初等.五等學儒
TAAZE 讀冊生活
DDU Philanthropy Forum Speech 1
DDU Philanthropy Forum Speech 1
DDUsop
我從媒體中學到的事 05.2013
我從媒體中學到的事 05.2013
曼玉 詹
2008-0717官有垣老師:公益創新與社會企業
2008-0717官有垣老師:公益創新與社會企業
DDUsop
活动中的学习 演示文稿
活动中的学习 演示文稿
weishuhua
第一冊L5
第一冊L5
脩文 陳
Semelhante a 20130930 The Target of Public Relations
(15)
00-公共關係概念.pptx
00-公共關係概念.pptx
關鍵字~行政(影印版)
關鍵字~行政(影印版)
社會學新編 讀實力-2013高普考試.各類特考學儒
社會學新編 讀實力-2013高普考試.各類特考學儒
社會工作:金鑰.混合題庫:2013高普三四等.社工(學儒)
社會工作:金鑰.混合題庫:2013高普三四等.社工(學儒)
社會工作 社會工作師考試用書學儒
社會工作 社會工作師考試用書學儒
社會工作:讀實力:2013高普三四等.各類特考(學儒)
社會工作:讀實力:2013高普三四等.各類特考(學儒)
第一冊L4
第一冊L4
課則、社會資本、災難管理
課則、社會資本、災難管理
社交产品创新的底层逻辑的思考:通过满足用户需求、抓住社会趋势和整合技术创新,提供更有吸引力和创新性的社交体验。
社交产品创新的底层逻辑的思考:通过满足用户需求、抓住社会趋势和整合技术创新,提供更有吸引力和创新性的社交体验。
社會行政(綜合題庫解析) 2013初等.五等學儒
社會行政(綜合題庫解析) 2013初等.五等學儒
DDU Philanthropy Forum Speech 1
DDU Philanthropy Forum Speech 1
我從媒體中學到的事 05.2013
我從媒體中學到的事 05.2013
2008-0717官有垣老師:公益創新與社會企業
2008-0717官有垣老師:公益創新與社會企業
活动中的学习 演示文稿
活动中的学习 演示文稿
第一冊L5
第一冊L5
20130930 The Target of Public Relations
1.
THE BASIC GOAL
OF PUBLIC RELATIONS Sep BY EFFIE THE BASIC GOAL OF
2.
在公众中树立符合其服务对象利益的特定 形象,与公众建立并维持某种关系,从而 构建起符合个人或组织长期生存与发展要 求的社会环境。
3.
# 2 3 1 形象 关系 社会环境
4.
1 物质形象 人品形象 管理形象 礼仪礼节 社会公益形象 仪容 仪表 仪态 主 体 在公众中树立符合其服务对象利益的特定形象
5.
2 公众是公共关系的对象. 组织与公众相互影响、相互作用。任何组织 都有其特定公众,而公共关系便是组织主动 地去与公众建立和维护良好关系的过程 作为客体和对象的公众不是是完全被动的、随意 受摆布的,公众随时可以表达自己的意志和要求, 从而对公关主体形成舆论压力和外部动力. 公众还有一个最有效的权力——用脚投票. 与公众建立并维持某种关系
6.
通过网络而建立的厂商与用户的关系 案例1.0 魅族论坛 网络的良好公共关系的建立对于公司 本身具有非常重要的助推作用
7.
通过网络而建立的厂商与用户的关系 案例2.0 碧浪&杜蕾斯官方微博
8.
3 个人的公关 个人的生存与发展 个人的外部环境 个体的人为了更好地服务公众、实现自我价值而塑造自 身公众形象,为自己创造一个良好的人际环境。 当代个人是一个
开放系统,它必然和周围环 境建立广泛的联系。而个人与周围环境的关系 状态,又极大地影响着个人的生存与发展。 符合个人或组织长期生存与发展要求的社会环境
9.
组织的公关 组织的生存与发展 组织的外部环境 3 组织的公关
组织的生存与发展 组织的外部环境 取得 公众 信任 无障碍 沟通 输出信息 扩大 影响力 美誉度 知名度 组织需要 的社会环境 符合个人或组织长期生存与发展要求的社会环境
10.
公共关系的基本目标是在公众中树立符合其服务对象利 益的特定形象,与公众建立并维持某种关系,从而构建 起符合个人或组织长期生存与发展要求的社会环境。
11.
THANKSSep BY EFFIE
Baixar agora