1. JEN DOES DIRECT SALES*
* JEN IS NOT A REAL PERSON
Jason Shen
Customer Scout - isocket

2. Meet Jen. She blogs on stuff she’s passionate about.

3. For years, she’s written about living cheaply in Brooklyn...

4. Jen started running AdSense a while back.

5. ...and while she definitely doesn’t mind the money...

6. ... it’s certainly not something to retire on.

7. She wants to make more money - and with the...

8. traffic growth, she knows direct sales might work.

9. email Jen@gmail.com
So she sets up her advertise here page.

10. And she waits.

11. Eventually a Fat Cat with some money comes around.

12. Tells her he wants to buy an ad.

13. “Great!” she says, email me!

14. So he does - telling her more what he’s looking for.

15. They play email tag for a bit and decide it’s a good fit.

16. They do a little haggling over price..

17. Spend some time figuring out the schedule

18. Nope, not that date.

19. This one?

20. OK!
Alright!They figure it out.

21. Mr. Fat Cat sends over the ad creative.

22. If Jen is a bit techie, she’ll hard code it into the site.

23. Or she might have an ad server like OpenX.

24. “Where do I upload the ad again?” Jen asks,“In Zones?”

25. “Or maybe campaigns?”

26. Jen is smart. She figures it out eventually.

27. She finally gets the ad up...

28. But Mr. Fat Cat is not pleased!

29. The ad isn’t the right dimensions! He sent over a square!

30. But still, Jen is the one to go fix this issue.

31. Ah... that’s better.

32. Of course Mr. Fat Cat also wants stats and reports.

33. Jen has to figure out a way to accept payment.

34. She invoices them on PayPal, ultimately.

35. She finally gets paid!

36. Well ... maybe it’s more like this much. She’s happy.

37. But tired.“Is direct sales really worth all this effort?”

38. This is where we come in.We’ve seen these challenges
in many publishers, and we decided we were going to
do something about it.

39. Imagine Jen just signed up with isocket.

40. Jen
She gets a custom landing page like this one.

41. Where advertisers can easily browse her inventory.

42. Mr Fat Cat comes along and picks the 300 x 250.

43. It’s now super easy for him to learn more about the ad.

44. Schedule the date..

45. He goes through a simple process: 1)Account creation

46. 2) Setting up Billing Information

47. ************

48. 3) Upload and configure the ad creative himself.

49. Just one last step to confirm...

50. And he’s done!
JenJen
Jen’s Site

51. For Jen it’s even easier. She gets an email & logs in.

52. She sees the new order in our dashboard.

53. All she has to do is approve the ad.

54. And everything else is taken care of.

55. The ad runs as it is supposed to, in the right size.

56. Mr. Fat Cat can see the stats for his page.

57. LET’S REVIEW.

58. CODE - NONE

59. CODE - NONE
AD SERVERS - NOPE

60. CODE - NONE
AD SERVERS - NOPE
SCHEDULING - EASY

61. CODE - NONE
AD SERVERS - NOPE
SCHEDULING - EASY
AD SIZING - COVERED

62. CODE - NONE
AD SERVERS - NOPE
SCHEDULING - EASY
AD SIZING - COVERED
PAYMENTS - ALL SET

63. CODE - NONE
AD SERVERS - NOPE
SCHEDULING - EASY
AD SIZING - COVERED
PAYMENTS - ALL SET
AD STATS - NO SWEAT

64. WE HELPYOU KICK BUTT
WITHYOUR DIRECT SALES.