2. Yahoo! Merchant Summit
Why?
Increasing a store’s revenues increases
Yahoo!’s revenues
Why?
Increasing a store’s revenues increases
Yahoo!’s revenues
1. To build loyalty
2. To address requests
from clients for more
networking and
learning
opportunities
3. Success MeasurementSuccess Measurement
• Survey Results: 100% would go again; 97%
approval rating
• Survey Results: 100% would go again; 97%
approval rating
• Sold Out ($300 tix)
• Sold Out ($300 tix)
• Social Media: 31k people reached; 90k
impressions; over a dozen videos
• Social Media: 31k people reached; 90k
impressions; over a dozen videos
4. Learned
• Piggyback on another relevant and successful
conference
• Consider partnering with relevant sponsors
(American Express OPEN Business Forum)
6. Grassroots Community Events
• Local Barcamps
• Meetups
• Local Hack events
• Fewer large conferences
• Every Yahoo! is an Evangelist (EYIAE)
7. Success MeasurementSuccess Measurement
• Events attended increased• Events attended increased
• YDN Blog and YDN Social content increased
• YDN Blog and YDN Social content increased
• Praise and loyalty increased• Praise and loyalty increased
• Followers on social sites increased
• Followers on social sites increased
8. Learned
• Internal Tech Talks give new speakers a
chance to try speaking in a friendly
environment
• Sometimes travel funding was necessary, but
often we could find a local Yahoo to attend
• Swag was a big hit, and fairly inexpensive
• Only sponsor events we could attend
• Designate one person as the ‘go to’ for certain
regions so people there remember and
connect to him.
10. Grassroots Community Events
• Support local Flickr-created events
• Find hot topics, and create regional events
around them (Olympics; Presidential
Inauguration)
• Support local member-created events
• Hire a community manager for each language
• Global, online events
11. Success MeasurementSuccess Measurement
• Local media coverage• Local media coverage
• # of photos uploaded per event
• # of photos uploaded per event
• Social media mentions (including Flickr forums
and blog posts)
• Social media mentions (including Flickr forums
and blog posts)
12. Learned
• Create a process for ‘supporting’ member
events.
• Enlist local Yahoos help
• Create a How to Host page and make it public
• Prepack swag bags
Notas do Editor
After an outtage, they felt a need to build loyalty.
Many customers had expressed a desire to meet and learn from other successful YSB store owners