Link Building is the process of creating inbound links to one’s own website. Link building is one of the best ways to make your site popular.

1. Basic Link Building
Techniques
Yvette M. Divino
SEO Jr. Specialist

2. What is Link Building?
• Off-page Optimization is also known as “Link
Building”
• Link Building is the process of creating inbound
links to one’s own website.
• Link building is one of the best ways to make your
site popular.
Basic Link Building Techniques

3. Advantages of Link Building
• Increases search engine ranking
• Increases website traffic
• Increases sales
Disadvantages of Link Building
O Time Consuming
O Chances of Reduced Sales
O Low inbound links PR reduces website PR
Basic Link Building Techniques

4. DIRECTORY SUBMISSION
O “Directory submission” is a website optimization strategy that no
website owner should ignore.
O It establishes the credibility of your website
O Search engines like Google and Yahoo! love directories for higher
search result.
O Niche Directories is necessary to create your business hype.
O Permanent backlink assist with one time investment.
Two (2) Types of Directories:
– General Directories
– Topic-Specific/Niche Directories
Basic Link Building Techniques

5. THE USE OF SOCIAL MEDIA SITES
– Social Bookmarking
– Social Networking
– Podcasting
Basic Link Building Techniques

6. Social Bookmark
• can let your website indexed by Google as soon as possible
• can let your website get more traffic
• can get a visitor to your site which may end up in conversions
Sample: http://digg.com/news/technology/sell_your_ipad_online_4
Basic Link Building Techniques

7. Social Networking
• Create Profiles/Appears Real to the customers(visitors)
• Able to advertise products and services
• Connect/communicate with customers easily
Sample: http://www.facebook.com/cashforipads
http://twitter.com/cashforipads
Basic Link Building Techniques

8. FORUM POSTING
– Register to a forum
– Setting UP a forum signature
O It is important for getting traffic and quality back links that
increase SERP. (Signature Link)
O great way to build a reputation online and get to know people
who are the same interests as you
O Signature links will give more traffic & Massive link to your
website.
Sample: http://www.theipadguide.com/forum/ipad-applications/what-your-favorite-ipad-
app#comment-9003
Basic Link Building Techniques

9. CLASSIFIED AD POSTING
• Free posting
• Paid Posting
O Useful way of announcing the Business, Products and Services
O Grab readers attention and direct him/her to the website from
where products can be purchased or services requested.
O Powerful marketing tools, the foundation of today’s economic
development.
O With guaranteed exposure and rapid results, free classifieds ads
generate the customers you need for your business to maintain
its prosperity.
Sample: http://adpostfreeforum.com/viewtopic.php?f=6&t=13673
Basic Link Building Techniques

10. BLOGGING
• Article Posting
• Blog Posting
• RSS Feeds Submission
• Blog Commenting
Basic Link Building Techniques

11. Article Posting
• Can get quality backlinks to your website
• Helps us to improve the traffic to our website
• Can get the attention of the potential customers
Sample: http://ezinearticles.com/?Take-the-iOS-5-
Advantage!&id=6750514
Basic Link Building Techniques

12. Blog Posting
• Blogs are more search engine friendly than websites.
• Blogs can drive more traffic to your website
• Blogs can start for free or at very low cost
• Blogs brings your ideas to the public
• You can share information with your followers
Sample: http://sellmyelectronics.wordpress.com/
Basic Link Building Techniques

13. RSS Feeds Submission
• It might reach some bloggers and readers
• Use as a reminder of your website and its updates
• To get noticed by RSS search engine
• Drive more traffic
Basic Link Building Techniques

14. Blog Commenting
• Fast Backlinks
• Engagement With Potential Customers
• Meeting New People
• Invitations to Guest Post
Sample: http://itss.br.psu.edu/Blog/post/2008/11/18/Welcome-
to-the-ITSS-Blog.aspx
Basic Link Building Techniques

15. ARTICLE SUBMISSION and PRESS RELEASE
SUBMISSION
• Category
• Title
• Author
• Article Body
• Signature or Resource Box
Basic Link Building Techniques

16. Basic Link Building Techniques

17. Link Wheel
Basic Link Building Techniques

18. Contact/Find Me:
Facebook: http://www.facebook.com/yvette.divino
Twitter: http://twitter.com/#!/yhenggnehy
Basic Link Building Techniques Yvette M. Divino - SEO