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Launch using Social Media,[object Object],The Other Baby Book,[object Object]
Current social media & Web presence,[object Object],The Other Baby Book website,[object Object], (About the authors, Chapters, Blog, Links to Facebook and Twitter),[object Object],The Other Baby Blog ,[object Object],(Monthly giveaways, relevant information),[object Object],Facebook: 156 followers (Generate online conversations, Links to blog posts),[object Object],Twitter: 56 followers (@ Replies, Follow other mom’s blog),[object Object]
Website: The Other Baby Book,[object Object]
A Peek Inside The Other Baby Book,[object Object]
Blog: Monthly Giveaway,[object Object]
Facebook,[object Object]
Twitter,[object Object]
How to launch The Other Baby Book using social media
Learn from Guy Kawasaki & Kathleen Gage,[object Object],	One of the best known marketers,[object Object],	Author of ten books (Rules of Revolutionaries, How to Drive Your Competition Crazy, & the New York Times Best Seller: Enchantment, The Art of Changing Hearts, Minds, and Actions),[object Object],Internet marketing advisor who help people who are ready to turn their information into money making products and services,[object Object],Best known for her expertise with online bestseller book launches, information product development and continuity programs.,[object Object]
Learn from Hub Spot & Marketing Voices (Podcast),[object Object],"From Prospect to Evangelist: Optimizing Relationships with Social Media.”,[object Object],Marketing Voices: Using Social Media tools to launch a book, World of mouth marketing expert, Perspectives from Guy Kawasaki on Twitter,[object Object]
Marketing Voices: Using Social Media Tools to launch a Book,[object Object],http://www.jenniferjones.com/MarketingVoices/5904/using-social-media-tools-to-launch-a-book-pam-slim-author-and-blogger,[object Object]
Have a social media Goal,[object Object],Who the audiences are we are trying to reach,[object Object],Social Media Goal = Business Goal,[object Object]
How can ,[object Object],The Other Baby Book ,[object Object],better market itself?,[object Object]
Website: The Other Baby Book,[object Object],Make it easy for readers to find information,[object Object],Facebookdoesn’t have all the people,[object Object],Get better search engine optimization (consistent keywords),[object Object]
Tweetdeck,[object Object]
Engage Fans on Twitter,[object Object],Be concise,[object Object],Tweet as a person, not a brand,[object Object],Be responsive,[object Object],Allow followers to get involved,[object Object]
Get more followers on Facebook,[object Object],Offered a PDF version of some chapters for anyone who liked the Facebook page,[object Object],Build an Online Community,[object Object],Feed the blog with great posts that have our keywords,[object Object]
Facebook engagement has three peaks: early morning (7 a.m.)after work (5 p.m.) and late at night (11 p.m.),[object Object]
How to launch The Other Baby Book using social media
How to launch The Other Baby Book using social media
Send out review copies,[object Object],Target a different review audience (not just the recognized book reviewers),[object Object],Offer a free copy to active bloggers no matter what their blog topic,[object Object],Identify key social media bloggers & tap into their audiences,[object Object],Get reviews in a spectrum of blogs,[object Object]
Why,[object Object],Create the overwhelming impression that reluctance to read the book was futile.,[object Object],Groundswell,[object Object],You never know who’s going to make your product “tip”,[object Object]
Optimize Content for social discoveryBe found,[object Object],Create as many highways into the site as possible,[object Object],Inbound Marketing: allow people to find solutions that we offer,[object Object],Write better headlines, Make it visual, Hold on the Readers we have, CONTENT,[object Object]
Join online community,[object Object],The key to online promotion success is having lots of conversations with lots of people online,[object Object],It's not enough to just join...you have to get active and have something to say,[object Object],Connect with people: find out what is relevant for them, what is their input,[object Object]
Parent communities: Baby.com,[object Object]
Photo Contest,[object Object]
Generate Awareness,[object Object],Enable people to submit pictures (relevant to our chapters), and vote for the finalists,[object Object],Easy, inexpensive way to build buzz,[object Object]
QUIZZES: Determine if you should read The Other Baby Book,[object Object]
Infographicso that bloggers can embed it ,[object Object]
Conclusion,[object Object],Because The Other Baby Book is just beginning to tap into groundswell and the authors are very flexible and open about new ideas and opinions, a comprehensive social media marketing strategy plan that reaches out to various platforms would be very effective. ,[object Object]
Works Cited,[object Object],http://www.theotherbabybook.com/,[object Object],http://mashable.com/2011/03/30/product-launch-social-media/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29,[object Object],http://www.hubspot.com/Portals/53/docs/ebooks/from_prospect_to_evangelistoptimizing_relationships_with_social_mediafinal.pdf,[object Object],http://www.biztipsblog.com/2010/10/how-to-launch-a-book-with-social-media-marketing.html,[object Object],http://learning.blogs.nytimes.com/2011/03/28/less-is-more-using-social-media-to-inspire-concise-writing/,[object Object],http://boss.blogs.nytimes.com/2011/03/07/more-tips-from-social-media-pros/,[object Object],http://blog.junta42.com/2008/10/launching-a-book-6-ways-to-launch-your-book-using-social-media/,[object Object],http://www.jenniferjones.com/MarketingVoices/5904/using-social-media-tools-to-launch-a-book-pam-slim-author-and-blogger,[object Object],http://www.jenniferjones.com/MarketingVoices/5920/word-of-mouth-marketing-expert-andy-sernovitz-best-selling-author-and-blogger,[object Object],http://mashable.com/2011/04/06/facebook-engagement-data/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+Mashable+(Mashable),[object Object],http://mashable.com/2011/04/07/optimize-content-social/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29,[object Object],http://socialmention.com/search?q=theotherbabybook&t=all&btnG=Search,[object Object],Goundswell: Winning in a world transformed by social technologies by Charlene Li and Josh Bernoff,[object Object]
Twitter: @Candyyau28,[object Object],Delicious: http://www.delicious.com/kayan28,[object Object],Like us on Faceboohttp://www.facebook.com/pages/The-Other-Baby-Book/156728167711100,[object Object]

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How to launch The Other Baby Book using social media

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Notas do Editor

  1. like biography, pictures and background info
  2. so that when people key in ”Green parenting" ours is rising to the top
  3. “Nobodies” are the new somebodies in the flattened, social networking world
  4. Write Better HeadlinesYour headlines need to be interesting and feed people’s curiosity, not simply focused on keyword density and repetitions. Good titling boosts clicks, especially from social networks like Twitter where users won’t see a blurb or image.For example, print publishers like Cosmo have known for years that people love lists. This translates to digital, too: “The 9 Reasons We Love Fatty Foods” will pull in audiences, even if you’re boxed out on Google for the keyword “foods.” (Interesting tidbit: Research on the publishers in my company’s network indicate that odd-numbered lists will net you a 20% increase in headline click-through rates vs. even numbers.)2. Make It VisualAdd an engaging thumbnail image representing your story. Just as photos draw people into content in newspapers and magazines, a great image goes a long way online. Now that sites like Facebook automatically pull in your thumbnail when people share your story, it’s more important than ever to designate engaging images in your page structure in order to capture audience attention from outside and within your site. At my company, we find that when we add thumbnail images as part of an article headline, we see a 27% increase in click engagement and content discovery.3. Hold On to the Readers You HaveUse your page’s real estate wisely. We tend to focus on tactics for drawing new audiences into our content, but it’s equally important to think about how to ensure those people quickly find additional great reading material once they arrive. This means analyzing the real value you’re getting from each navigational device on the page. Are people using them and clicking deeper into your site? Or are you simply cluttering the page with links that have diminishing returns? Avoid the notion that you can spray paint your way to a work of art. If you’re not getting at least 1% engagement on a navigational module, junk it and keep the page clean.4. Create the Best Possible Content in the First PlaceWrite great, original pieces. Easier said than done, of course. But now that content discovery is moving more and more into the hands of real people who are sharing it, recommending it and reading more of it once they come to your site, there’s a limit to how far you can get through repurposed or aggregated content.The tactics used to optimize for overall content discovery continue to evolve. While making sure your content is well represented in search will always play a role, SEO should be seen as just one piece in a much larger puzzle. It’s now more important than ever to design your content for humans, not just crawlers.