How to launch The Other Baby Book using social media
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Notas do Editor
like biography, pictures and background info
so that when people key in ”Green parenting" ours is rising to the top
“Nobodies” are the new somebodies in the flattened, social networking world
Write Better HeadlinesYour headlines need to be interesting and feed people’s curiosity, not simply focused on keyword density and repetitions. Good titling boosts clicks, especially from social networks like Twitter where users won’t see a blurb or image.For example, print publishers like Cosmo have known for years that people love lists. This translates to digital, too: “The 9 Reasons We Love Fatty Foods” will pull in audiences, even if you’re boxed out on Google for the keyword “foods.” (Interesting tidbit: Research on the publishers in my company’s network indicate that odd-numbered lists will net you a 20% increase in headline click-through rates vs. even numbers.)2. Make It VisualAdd an engaging thumbnail image representing your story. Just as photos draw people into content in newspapers and magazines, a great image goes a long way online. Now that sites like Facebook automatically pull in your thumbnail when people share your story, it’s more important than ever to designate engaging images in your page structure in order to capture audience attention from outside and within your site. At my company, we find that when we add thumbnail images as part of an article headline, we see a 27% increase in click engagement and content discovery.3. Hold On to the Readers You HaveUse your page’s real estate wisely. We tend to focus on tactics for drawing new audiences into our content, but it’s equally important to think about how to ensure those people quickly find additional great reading material once they arrive. This means analyzing the real value you’re getting from each navigational device on the page. Are people using them and clicking deeper into your site? Or are you simply cluttering the page with links that have diminishing returns? Avoid the notion that you can spray paint your way to a work of art. If you’re not getting at least 1% engagement on a navigational module, junk it and keep the page clean.4. Create the Best Possible Content in the First PlaceWrite great, original pieces. Easier said than done, of course. But now that content discovery is moving more and more into the hands of real people who are sharing it, recommending it and reading more of it once they come to your site, there’s a limit to how far you can get through repurposed or aggregated content.The tactics used to optimize for overall content discovery continue to evolve. While making sure your content is well represented in search will always play a role, SEO should be seen as just one piece in a much larger puzzle. It’s now more important than ever to design your content for humans, not just crawlers.