37. DELIVERABLES
1 PITCH DECK 2 HIGH-CONCEPT PITCH
10-15 slides • Distilled vision into one
1. Cover Page crisp sentence.
2. Mission Statement • For your investors – not
3. Why you: Your Story your users (i.e. not a
4. Current Problem tagline)
5. Your solution. Why now? • Draw analogies to other
6. Market terms
7. Competition • Relating to other
8. Market Entry companies “the netflix of
9. Traction and Validation voting”
10. Future. How will you scale? • “A for B” where A is a
11. Financials known brand in my
12. TImeline/Milestones space, and B is the
13. Demo target audience.
14. The Ask • Sound-bite
37
15. Next Steps
38. DELIVERABLES
1 PITCH DECK 2 HIGH-CONCEPT PITCH
10-15 slides • Distilled vision into one
1. Cover Page crisp sentence.
2. Mission Statement • For your investors – not
3. Why you: Your Story your users (i.e. not a
4. Current Problem tagline)
5. Your solution. Why now? • Draw analogies to other
6. Market terms
7. Competition • Relating to other
8. Market Entry companies “the netflix of
9. Traction and Validation voting”
10. Future. How will you scale? • “A for B” where A is a
11. Financials known brand in my
12. TImeline/Milestones space, and B is the
13. Demo target audience.
14. The Ask • Sound-bite
38
15. Next Steps
41. W-09 F-11
Problems & User
Future Experience
States Design
W-23
Final Pitch
42. W-09 F-11
Problems & User
Future Experience
States Design
M-14
Ecosystem
W-23
Final Pitch
43. W-09 F-11
Problems & User
Future Experience
States Design
M-14 W-16
Ecosystem Funding
W-23
Final Pitch
44. W-09 F-11
Problems & User
Future Experience
States Design
M-14 W-16 F-18
Ecosystem Funding Refinement
W-23
Final Pitch
45. W-09 F-11
Problems & User
Future Experience
States Design
M-14 W-16 F-18
Ecosystem Funding Refinement
W-23
Final Pitch
46. CLASS TIME
Critique Lecture
25% 25%
Work Session
50%
47. ASSIGNMENTS
• Readings before each class
• Assignments due after each class
• Peer critique on each assignment
• Funding Model Group presentation Jan 16th
• Final presentation Jan 23rd
52. HOMEWORK
DUE Friday 1/11 12pm
• Pitch iteration V1
• List of users
• Problems & Theory of Change
• Read: Elements of User Experience, Chapter 3
Friday: bring a laptop to class!
• Pitch iteration V1: critique (in class)
• List of users: critique (in class)
• Problems & Theory of Change: critique (in class)
DUE Wednesday 1/16
• Pod presentations on funding models
54. Start by clicking on “Forums” in the sidebar.
You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on the
Assignment to go to that forum.
55. You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response to
the assignment.
56. Enter a title for your post. Please include your product’s name in your post title.
Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, you
may need to use the “Paste from” tools for it to work properly.
58. To comment on a post, click the “Reply” link within the post page.
59. SUMMARY: Posting + Commenting on Assignments
1. Click on “Forums” in the sidebar
2. Click on the Forum with the appropriate assignment name
3. Click “Post a New Thread” to add your response to the assignment.
4. Enter a title for your post that includes your product name
5. Enter the content of your post
6. Click “Post Message”
To comment, click on the title of the post you want to comment on (the team
you’ve been assigned to) and then click the “Reply” link within the post page.
60. Start by clicking on “Forums” in the sidebar.
You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on the
Assignment to go to that forum.
61. You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response to
the assignment.
62. Enter a title for your post. Please include your product’s name in your post title.
Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, you
may need to use the “Paste from” tools for it to work properly.
64. To comment on a post, click the “Reply” link within the post page.
65. SUMMARY: Posting + Commenting on Assignments
1. Click on “Forums” in the sidebar
2. Click on the Forum with the appropriate assignment name
3. Click “Post a New Thread” to add your response to the assignment.
4. Enter a title for your post that includes your product name
5. Enter the content of your post
6. Click “Post Message”
To comment, click on the title of the post you want to comment on (the team
you’ve been assigned to) and then click the “Reply” link within the post page.
