More Related Content Similar to Mobile Marketing Similar to Mobile Marketing (20) Mobile Marketing9. “Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time” Speed Relevancy 16. The brightside Mobile Website User Experience Speed Not platform specific Largerreach Lowercost Independent Mobile App Advancedfunctionality UI: Forget Web Standards Speed RealEstateon Mobile Desktop 17. VS The flipside Mobile Website LimitedFunctionality Mobile App Platform specific 19. ? Where’smy Target Audience? Concept? Functionality? Mo’ money, less money? Mobile Website – Mobile App Choosewisely 24. set up a special campaign different needs, focus, conversion, cpc 37. Mobile Seo Disadvantages mobile phones Smallscreens Limited input possiblities Sloooooooooowconnections Limited Flash support 38. Mobile Seo New generationsmartphones Mobile browsers Zooming, pinchen Stand-aloneflashplayers - flash support for mobile – youtubeapps 39. Mobile Seo Back to basics, de essentie Is al deze informatie nodig? Onderzoeken wat de bezoekers willen Specifiek inspelen op de vraag 43. Essence mobile site Fastloading Relevant Content (innovations) Coupons Browserdetection Forwarding special site Mobile friendlyhtml