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FACEBOOK CONNECT
Getting Your Players to Sign In
WHY BOTHER?
•

INCREASE RETENTION

•

WALL POSTS - GET THE WORD OUT

•

STORE USER PROGRESS

•

BUSINESS INTELLIGENCE
CASE STUDIES
•
•

55% of users to connect
Facebook users pay more


•
•

70% connect
9x more likely to spend

Diamond Dash



•
•

78% connect 
3x more likely to spend
BUILD SOCIAL FUNCTION
•

Gifting

•

Challenges

•

Turn based gameplay

•

Teams
SIMPLY ASK
•

Pop up message

•

Every 5-10 sessions

•

Up to 3 times per user

•

Combine with promos
MAKE FB THE EASIEST CHOICE

•

Alternatives for connecting

•

Users prefer comparable
options

•

FB must be the easiest
GIVE USERS AN INCENTIVE
•

Offer some free coins

•

Promote as a pop-up

•

Add to store

•

Combine with other
promos
blog.soom.la
•

Free to Play game design

•

Game monetization

•

In App Purchase Tips

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