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DHL Asia Pacific and China Strategy

Frank Appel
Shanghai, 11 July 2012
Asia: Most dynamic global growth region




Frank Appel | Shanghai | 11 July 2012                       Deutsche Post DHL | Page   2
Asia Pacific: An important growth engine for global GDP …

Asia Pacific:
A major driver                                                                      Population:     ~ 56% (3,871 mn)

        of the world                                                                GDP:            ~ 30% (EUR 14.77 trillion)

                                                                                    Export:         ~ 33% (EUR 4.84 trillion)

                                                                                    Dom. demand: ~ 30% (EUR 14.43 trillion)



   Asia Pacific:                                                                Asia Pacific:
   Strong and stable growth rates                                               Fastest global growth region

   GDP growth (real) in % (yoy)                                                 Share of absolute GDP growth (2010-2015)
   10
                           Forecast                                                      9.8%
                                                                                                                APAC
     5                                                                               13.7%
                                                                                                                Americas
                                                                                                  48.8%
     0                                                                                                          Europe
                                                                                      27.7%
                                                2012F

                                                        2013F

                                                                2014F

                                                                        2015F
         2007

                 2008

                         2009

                                2010

                                        2011




                                                                                                                Other


  Source: IHS Global Insight (Deutschland) GmbH, 2012

  Frank Appel | Shanghai | 11 July 2012                                                                    Deutsche Post DHL | Page   3
… in the centre of gravity for global trade

                                                                                                                                         Example:
                                                                                                                                 Air Cargo & Containerized
                                                                                                                                       Ocean Freight


                              Intra<->Asia Trade
                              32% of total trade (2015)
                              CAGR 7.4% *)                                                   Latin America<->Asia
                                                                                             5% of total trade (2015)
                                                                                             CAGR 11.2% *)



                        Middle East-Africa<->Asia
                        9% of total trade (2015)
                        CAGR 7.6% *)



                  More than 40% of global trade expected to originate from three
                  triangles of trade around Asia by 2015
Source: Seabury Cargo 2012; Air Cargo & Containerized Ocean Freight in Metric Tons
*) CAGR 2010-2015; for information: Europe<->Asia: 13% of total trade (2015), CAGR 6.4%; North America<->Asia: 13% of total trade (2015); CAGR 6.4% 2010-2015


Frank Appel | Shanghai | 11 July 2012                                                                                                     Deutsche Post DHL | Page   4
DHL Asia: A strong contributor to the Group




                                                    Revenue 20111)2):                                         Asia Pacific
                                                                                                 19%
                                                    EUR 38.9bn

                                                                       Others




   Revenue 20111):                                               Revenue 20111):                                         Revenue 20111):
   EUR 11.4bn                                                    EUR 10.9bn                         Asia Pacific         EUR 13.1bn      Asia Pacific
                                       Asia Pacific
                                                                                                                                      9%
                                  30%                                                          26%


      Others                                                        Others                                                   Others

           Clear market leadership in                                    No. 1 in air freight, No. 2                           Market leader in contract
           Asian TDI                                                     in ocean freight                                      logistics in Asia

1) External revenue = revenue generated by the divisions from non-Group third parties; 2) incl. DHL Freight

Frank Appel | Shanghai | 11 July 2012                                                                                                 Deutsche Post DHL | Page   5
We are pioneers in Asia, continuously expanding operations

                                                                                                                            NOT EXHAUSTIVE
1980                                                       2000                          2004
DHL entered China through                                  Central Asia Hub              DHL acquires 68%                    Today
an agency agreement with                                   (Hong Kong)                   stake in Blue Dart
Sinotrans                                                  begins operations             (India)
                                                                                                                                      New openings
                   1991                                                    2003                    2009
                   DHL Danzas Air & Ocean started                          DHL acquires            DHL opens domestic                North Asia Hub,
                   from a representative office                            stake in Sinotrans      transportation hub (supply        Shanghai
                                                                                                   chain) in Shanghai                (Express)



  DHL established presence in                 DHL expanded into global forwarding                DHL established presence in             Future
   China through Int’l Express                  and contract logistics segments                  dom. transportation services         Investments

 1980                              1990                             2000                        2005                     2010



     1986                                                       2002                                     2007
     DHL established JV                                         DHL acquires stake in Air                DHL first int’l provider    MegaHub,
     with Sinotrans                                             Hong Kong                                of dom. airfreight          Hong Kong
                                                                                                         services in China           (Supply Chain)
                         1998                                           2005
                         Danzas Z.F. Freight Agency                     DHL inaugurates Oceania
                         Co. established as a JV                        Hub at Sydney Airport


 Source: DHL, “DHL Business Strategy in China” (ICFAI Center for Management Research, 2004)

   Frank Appel | Shanghai | 11 July 2012                                                                                      Deutsche Post DHL | Page   6
Key growth levers in Asia



  Improving connectivity, facilitating trade growth          Next day delivered everywhere in EU
                        North Asia Hub for                              Early bird Overnight Europe
                        EXPRESS in Shanghai                             from Pearl River Delta




                                                   DHL is the most
                                                 reliable and fastest
                                                  Express services
                                                   provider in Asia




                                        GoWest                          Trans Pacific Flights

  Following growth westward                                  Intra-Asia andTrans-Pacific routes




Frank Appel | Shanghai | 11 July 2012                                                     Deutsche Post DHL | Page   7
Continuously expanding in Asia



    New projects in Asia in 20121)                                                                                     New openings in China

                                                                                EXEMPLARY                                                           July 2012
        Mumbai
                                                                                                                                             Shanghai
       Distribution center for Life                         DHL Door-to-More direct
       Sciences & Healthcare                                                                                                                 North Asia Hub
                                                            distribution solution from
       Jun. 2012                                            Asia to Europe                                                                   Hong Kong
                                                            (Global Forwarding)                                                              Supply Chain
        Round-the-world-flight,                             Jun. 2012                                                                        MegaHub
        linking Hong Kong, Los
        Angeles and Leipzig                                                                                                                  Shenzhen2)
                                                            Hong Kong
        Mar. 2012                                                                                                                            DHL Integrated
                                                            New International Service
                                                            Center                                                                           Logistics Center
       Jakarta
                                                            May 2012
       New multi-user warehouse                                                                                                               December 2012
       Jun. 2012                                            Hong Kong                                                                        Shanghai
                                                            Direct flights from Hong
       Korea                                                                                                                                 Airfreight
                                                            Kong to Chengdu and Ho
       LCL global forwarding hub                                                                                                             bonded facility
                                                            Chi Minh City
       Aug. 2012 (planned)                                                                                                                   expansion
                                                            June 2012
1) Multitude of other investment projects ongoing, for example upgrade and enhance capacity & capability of AFR/OFR/RFR/multimodal products/facilities in Mid-West China,
   furthermore upcoming launch of multi-national LCL gateway in Korea; 2) Shenzhen Qianhaiwan Free Trade Port Area


Frank Appel | Shanghai | 11 July 2012                                                                                                          Deutsche Post DHL | Page     8
China: Global hub and dynamic domestic market




Frank Appel | Shanghai | 11 July 2012                Deutsche Post DHL | Page   9
China will remain the engine of the global economy until 2025




    Real GDP Growth                                                 Origin of Growth 2010 – 2025

    (Indexed 2010 = 100%)                                           Origin of Absolute GDP Growth
   300                                                              (EUR bn)
                                                   China                                               9,719

   250
                                                                                                       4,616

   200                                                                          4,408      4,519
                                                   APAC w/o China     3,664
                                                   World                                               5,103
   150                                             North America                                      (China)
                                                   Europe

       0                                                             Europe      RoW       North       APAC
        2010        2015        2020        2025                                          America




Source: Copyright © IHS Global Insight (Deutschland) GmbH, 2012

Frank Appel | Shanghai | 11 July 2012                                                        Deutsche Post DHL | Page 10
The China of tomorrow




      China in 2025

                                                                                • 5 million buildings
                                                                                  – Half of the world’s buildings constructed until 2025


                                                                                • 50,000 skyscrapers
                                                                                  – The equivalent to constructing up to 10 New York cities


                                                                                • 5 billion square meters of road will be paved
                                                                                  – Today it’s only half of it and even less than in Germany

                                                                                • China’s urban population increase by 350 m
                                                                                  – More than the population of today’s United States


                                                                                • 221 cities with more than one million people
                                                                                  – Europe has 35 today




Source: McKinsey Global Institute “Preparing for China’s urban billion”, 2009

Frank Appel | Shanghai | 11 July 2012                                                                                     Deutsche Post DHL | Page 11
Logistics has a key role to play in China’s development

     As China continues on a path of globalization, logistics has a key role to play:




                             • Help China integrate stronger with the global economy by
                               facilitating international and domestic trade flows


                             • Help accelerate the pace of innovation with intelligent
                               logistics solutions


                             • Help international players to be successful in China and
                               support Chinese „heroes“ in their quest for internationalization


                             • Support shift to environmentally conscious business
                               practices with green logistics solutions


                             • Offer efficient logistics solutions as key enabler of growth




Frank Appel | Shanghai | 11 July 2012                                                         Deutsche Post DHL | Page 12
DHL Express in China:
First foreign express company to enter China in 1980


                                                 Key strategic growth levers


                                           High Potential Regions:
                                           Southwest (Chengdu & Chongqing), central
    (DHL – Sinotrans)                      cities (Wuhan & Zhengzhou, Northeast Region
                                           (Dalian, Qingdao, Jilin, Shenyang)
    • >30 years of experience in China
    • Covering >400 cities in China
    • >110,000 customers                   Emerging industries:
    • Appr. 6,000 employees                Consumer electronics, Automotive, Healthcare,
    • >30% market share in time definite   Engineering & Manufacturing, Fashion
      international

                                           Specific Initiatives:
                                           Growth initiatives targeted at specific industry
                                           sub-segments at city or provincial level,
                                           e.g. Wedding Gowns from Suzhou




Frank Appel | Shanghai | 11 July 2012                                       Deutsche Post DHL | Page 13
DHL Global Forwarding in China:
No. 1 Freight Forwarder in the market


                                                 Key strategic growth levers


                                           Continuous sector development:
                                           Maintain strength in Hi-Tech and further expand
                                           into Fashion & Luxury, Automotive,
    • First foreign logistics company to   Life Sciences, Energy, Retail and Engineering &
      enter China domestic airfreight      Manufacturing
      market
    • >35,000 customers                    Expand customer portfolio:
    • Around 3,000 employees               From global multi-nationals to fast-growing
                                           enterprises and local small- and medium-sized
    • Appr. 400,000 sqm of warehouse
                                           enterprises
      space


                                           Deliver operational excellence:
                                           Enhance exception management and
                                           complaint handling through one-touch initiative




Frank Appel | Shanghai | 11 July 2012                                      Deutsche Post DHL | Page 14
DHL Supply Chain in China:
Integrated logistics solutions for key industries


                                                  Key strategic growth levers



                                            Sector-focused business development
                                            Leverage on global solutions with adaptation to
     • >25 years experience with domestic   local requirements
       transportation and distribution in
       China
     • >4,000 employees
                                            Focus on operational excellence and quality
     • Around 200 customers                 Continuous investment in IT applications and
     • >600,000 sqm of warehouse and        warehouse footprint
       cross docking space 1)


                                            Talent & people development
                                            Consultative selling and key account
                                            management



 1) including Hong Kong and Taiwan


Frank Appel | Shanghai | 11 July 2012                                      Deutsche Post DHL | Page 15
Recent investment: New North Asia Hub in Shanghai


                                                                  Opening ceremony: 12 July 2012
  Regional Express Hubs                                     North Asia Hub Shanghai
  in Asia Pacific                                           at Pudong International (PVG)

  Central Asia
  Hub Hongkong
                     Seoul                  North Asia
             Beijing
                                            Hub Shanghai
         Delhi                     Taipei
                                   Manila                   • First-class Express hub
  Bangalore Bangkok
       Singapore                                            • Part of multi-hub strategy in Asia
                                                              Pacific
                                        Sydney              • Investment of US$ 175m
                                                 Auckland
                                                            • New capacity, greater flexibility and
     Hubs                                                     reliability for guaranteed time-definite
     Regional Hubs                                            delivery
     Commercial Air Hubs


Frank Appel | Shanghai | 11 July 2012                                                  Deutsche Post DHL | Page 16
Outlook for Logistics Service Providers in China




          There is enormous potential for logistics services in China.
          But some key challenges remain:


                                            Economy still growing faster than China’s logistics
                                        1
                                            infrastructure

                                        2   Reliable policy framework for logistics


                                        3   Market fragmentation


                                        4   Stringent regulations for licensing, transport, customs

                                        5   Strong demand for talent




Frank Appel | Shanghai | 11 July 2012                                             Deutsche Post DHL | Page 17
Our DHL strategy in a nutshell:
Continuously increasing our strength in China and beyond




                                        The importance of China and its growth potential is huge
                                        (>25% of global GDP growth between 2010 and 2015).



                                        DHL is a pioneer in China and leading logistics provider in the market
                                        (e.g. 40% market share in international express).



                                        We continue expanding our presence in China by investing in
                                        infrastructure, service excellence and sector management.



                                        The new North Asia Hub in Express is an important milestone,
                                        strengthening our leading position in the region substantially.




Frank Appel | Shanghai | 11 July 2012                                                      Deutsche Post DHL | Page 18
DHL Asia Pacific and China Strategy

Frank Appel
Shanghai, 11 July 2012

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DHL Asia Pacific Strategy Drives 30% of Global GDP

  • 1. DHL Asia Pacific and China Strategy Frank Appel Shanghai, 11 July 2012
  • 2. Asia: Most dynamic global growth region Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 2
  • 3. Asia Pacific: An important growth engine for global GDP … Asia Pacific: A major driver Population: ~ 56% (3,871 mn) of the world GDP: ~ 30% (EUR 14.77 trillion) Export: ~ 33% (EUR 4.84 trillion) Dom. demand: ~ 30% (EUR 14.43 trillion) Asia Pacific: Asia Pacific: Strong and stable growth rates Fastest global growth region GDP growth (real) in % (yoy) Share of absolute GDP growth (2010-2015) 10 Forecast 9.8% APAC 5 13.7% Americas 48.8% 0 Europe 27.7% 2012F 2013F 2014F 2015F 2007 2008 2009 2010 2011 Other Source: IHS Global Insight (Deutschland) GmbH, 2012 Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 3
  • 4. … in the centre of gravity for global trade Example: Air Cargo & Containerized Ocean Freight Intra<->Asia Trade 32% of total trade (2015) CAGR 7.4% *) Latin America<->Asia 5% of total trade (2015) CAGR 11.2% *) Middle East-Africa<->Asia 9% of total trade (2015) CAGR 7.6% *) More than 40% of global trade expected to originate from three triangles of trade around Asia by 2015 Source: Seabury Cargo 2012; Air Cargo & Containerized Ocean Freight in Metric Tons *) CAGR 2010-2015; for information: Europe<->Asia: 13% of total trade (2015), CAGR 6.4%; North America<->Asia: 13% of total trade (2015); CAGR 6.4% 2010-2015 Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 4
  • 5. DHL Asia: A strong contributor to the Group Revenue 20111)2): Asia Pacific 19% EUR 38.9bn Others Revenue 20111): Revenue 20111): Revenue 20111): EUR 11.4bn EUR 10.9bn Asia Pacific EUR 13.1bn Asia Pacific Asia Pacific 9% 30% 26% Others Others Others Clear market leadership in No. 1 in air freight, No. 2 Market leader in contract Asian TDI in ocean freight logistics in Asia 1) External revenue = revenue generated by the divisions from non-Group third parties; 2) incl. DHL Freight Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 5
  • 6. We are pioneers in Asia, continuously expanding operations NOT EXHAUSTIVE 1980 2000 2004 DHL entered China through Central Asia Hub DHL acquires 68% Today an agency agreement with (Hong Kong) stake in Blue Dart Sinotrans begins operations (India) New openings 1991 2003 2009 DHL Danzas Air & Ocean started DHL acquires DHL opens domestic North Asia Hub, from a representative office stake in Sinotrans transportation hub (supply Shanghai chain) in Shanghai (Express) DHL established presence in DHL expanded into global forwarding DHL established presence in Future China through Int’l Express and contract logistics segments dom. transportation services Investments 1980 1990 2000 2005 2010 1986 2002 2007 DHL established JV DHL acquires stake in Air DHL first int’l provider MegaHub, with Sinotrans Hong Kong of dom. airfreight Hong Kong services in China (Supply Chain) 1998 2005 Danzas Z.F. Freight Agency DHL inaugurates Oceania Co. established as a JV Hub at Sydney Airport Source: DHL, “DHL Business Strategy in China” (ICFAI Center for Management Research, 2004) Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 6
  • 7. Key growth levers in Asia Improving connectivity, facilitating trade growth Next day delivered everywhere in EU North Asia Hub for Early bird Overnight Europe EXPRESS in Shanghai from Pearl River Delta DHL is the most reliable and fastest Express services provider in Asia GoWest Trans Pacific Flights Following growth westward Intra-Asia andTrans-Pacific routes Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 7
  • 8. Continuously expanding in Asia New projects in Asia in 20121) New openings in China EXEMPLARY July 2012 Mumbai Shanghai Distribution center for Life DHL Door-to-More direct Sciences & Healthcare North Asia Hub distribution solution from Jun. 2012 Asia to Europe Hong Kong (Global Forwarding) Supply Chain Round-the-world-flight, Jun. 2012 MegaHub linking Hong Kong, Los Angeles and Leipzig Shenzhen2) Hong Kong Mar. 2012 DHL Integrated New International Service Center Logistics Center Jakarta May 2012 New multi-user warehouse December 2012 Jun. 2012 Hong Kong Shanghai Direct flights from Hong Korea Airfreight Kong to Chengdu and Ho LCL global forwarding hub bonded facility Chi Minh City Aug. 2012 (planned) expansion June 2012 1) Multitude of other investment projects ongoing, for example upgrade and enhance capacity & capability of AFR/OFR/RFR/multimodal products/facilities in Mid-West China, furthermore upcoming launch of multi-national LCL gateway in Korea; 2) Shenzhen Qianhaiwan Free Trade Port Area Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 8
  • 9. China: Global hub and dynamic domestic market Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 9
  • 10. China will remain the engine of the global economy until 2025 Real GDP Growth Origin of Growth 2010 – 2025 (Indexed 2010 = 100%) Origin of Absolute GDP Growth 300 (EUR bn) China 9,719 250 4,616 200 4,408 4,519 APAC w/o China 3,664 World 5,103 150 North America (China) Europe 0 Europe RoW North APAC 2010 2015 2020 2025 America Source: Copyright © IHS Global Insight (Deutschland) GmbH, 2012 Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 10
  • 11. The China of tomorrow China in 2025 • 5 million buildings – Half of the world’s buildings constructed until 2025 • 50,000 skyscrapers – The equivalent to constructing up to 10 New York cities • 5 billion square meters of road will be paved – Today it’s only half of it and even less than in Germany • China’s urban population increase by 350 m – More than the population of today’s United States • 221 cities with more than one million people – Europe has 35 today Source: McKinsey Global Institute “Preparing for China’s urban billion”, 2009 Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 11
  • 12. Logistics has a key role to play in China’s development As China continues on a path of globalization, logistics has a key role to play: • Help China integrate stronger with the global economy by facilitating international and domestic trade flows • Help accelerate the pace of innovation with intelligent logistics solutions • Help international players to be successful in China and support Chinese „heroes“ in their quest for internationalization • Support shift to environmentally conscious business practices with green logistics solutions • Offer efficient logistics solutions as key enabler of growth Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 12
  • 13. DHL Express in China: First foreign express company to enter China in 1980 Key strategic growth levers High Potential Regions: Southwest (Chengdu & Chongqing), central (DHL – Sinotrans) cities (Wuhan & Zhengzhou, Northeast Region (Dalian, Qingdao, Jilin, Shenyang) • >30 years of experience in China • Covering >400 cities in China • >110,000 customers Emerging industries: • Appr. 6,000 employees Consumer electronics, Automotive, Healthcare, • >30% market share in time definite Engineering & Manufacturing, Fashion international Specific Initiatives: Growth initiatives targeted at specific industry sub-segments at city or provincial level, e.g. Wedding Gowns from Suzhou Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 13
  • 14. DHL Global Forwarding in China: No. 1 Freight Forwarder in the market Key strategic growth levers Continuous sector development: Maintain strength in Hi-Tech and further expand into Fashion & Luxury, Automotive, • First foreign logistics company to Life Sciences, Energy, Retail and Engineering & enter China domestic airfreight Manufacturing market • >35,000 customers Expand customer portfolio: • Around 3,000 employees From global multi-nationals to fast-growing enterprises and local small- and medium-sized • Appr. 400,000 sqm of warehouse enterprises space Deliver operational excellence: Enhance exception management and complaint handling through one-touch initiative Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 14
  • 15. DHL Supply Chain in China: Integrated logistics solutions for key industries Key strategic growth levers Sector-focused business development Leverage on global solutions with adaptation to • >25 years experience with domestic local requirements transportation and distribution in China • >4,000 employees Focus on operational excellence and quality • Around 200 customers Continuous investment in IT applications and • >600,000 sqm of warehouse and warehouse footprint cross docking space 1) Talent & people development Consultative selling and key account management 1) including Hong Kong and Taiwan Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 15
  • 16. Recent investment: New North Asia Hub in Shanghai Opening ceremony: 12 July 2012 Regional Express Hubs North Asia Hub Shanghai in Asia Pacific at Pudong International (PVG) Central Asia Hub Hongkong Seoul North Asia Beijing Hub Shanghai Delhi Taipei Manila • First-class Express hub Bangalore Bangkok Singapore • Part of multi-hub strategy in Asia Pacific Sydney • Investment of US$ 175m Auckland • New capacity, greater flexibility and Hubs reliability for guaranteed time-definite Regional Hubs delivery Commercial Air Hubs Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 16
  • 17. Outlook for Logistics Service Providers in China There is enormous potential for logistics services in China. But some key challenges remain: Economy still growing faster than China’s logistics 1 infrastructure 2 Reliable policy framework for logistics 3 Market fragmentation 4 Stringent regulations for licensing, transport, customs 5 Strong demand for talent Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 17
  • 18. Our DHL strategy in a nutshell: Continuously increasing our strength in China and beyond The importance of China and its growth potential is huge (>25% of global GDP growth between 2010 and 2015). DHL is a pioneer in China and leading logistics provider in the market (e.g. 40% market share in international express). We continue expanding our presence in China by investing in infrastructure, service excellence and sector management. The new North Asia Hub in Express is an important milestone, strengthening our leading position in the region substantially. Frank Appel | Shanghai | 11 July 2012 Deutsche Post DHL | Page 18
  • 19. DHL Asia Pacific and China Strategy Frank Appel Shanghai, 11 July 2012