4R - Increase Profit With Our Strategic Ideas

4R -> Your Profit From Our Ideas

“Do things in the right way” “Do the right things”
(Efficient and repeatable) (Meeting customer expectations)

“Ensure that the product
actually does the “Do things right”
right things right” (Addressing the requirements
(Meeting functional and with effective solutions)
non-functional requirements)

7 January, 2013 Yana Rebrova Copyright © All rights reserved.

Our eyes are on the FUTURE
with focus on STRATEGY

Individuals Society Politics

Customer Requirements
Economy Competitors

Transportation
Technologies
Products
Services

STRATEGIC
VISIONING

Regulations Standards
Market Needs

Environment Technology Customers


PROFIT from Our IDEAS

We can help you:
Improve your bottom line
Increase your speed-to-market
Streamline your business processes
Overcome tough technical challenges
Develop novel and improved products
Align your business to corporate goals
Identify new markets
Create innovative business models
Support your customer activities
Gain a fresh perspective on your market


WHO? – Our Clients (1)

small businesses
medium businesses
major corporation (planning)

which blinkered inside the business with routine of tasks,
and need in fresh overlook of their business
with professional business consultants.


WHAT? – Our Value Propositions

We SUPPORT you to
achieve your target goal
fast
efficiently
uniquely
& grow up your business on next maturity level.

Target Goal is to INCREASE the PROFIT.
G1. increase income
G2. decrease costs


HOW?
Step by Step Process

First is important to
have CLEAR VISION of system with its elements and interconnections
Product – Channel Distribution - Target Audience
Resources (Human resources, Investments, Time)
Suppliers – Implementation - Delivery
Manage Resources optimally
Organize system behaviour efficiently

Use opportunities & conditions of surrounding environment wisely
build partnership wisely who bring you to the goal
don’t lose time
while your competitors behave more efficiently, fast & innovative.


HOW?
Step by Step Process

Identify gaps/problems & weakspots
which doesn’t allow to grow up business
Collect vizualisable statistics about current state
Generate unique solutions
Support in implementation
Monitor progress

8 hours
per week

1st week 2nd week 3rd week 2-3 months


HOW? – Our Solution

G1. Increase INCOME
G1.1 increase coverage of target audience for supply
G1.2 increase price
G1.3 increase volume of supply

Solution:
use efficient channel distribution
modify product/service (add specialness, unify with other
customer needs)
deliver targeted information about product
provide customer satisfaction



G2. Decrease COSTS
Solution
WP2.1 increase operational efficiency
WP2.2 efficient usage of available resources



We use innovations, TIPS (Theory of Inventive Problem Solving),
effective methods, tools & proven approaches.
Value Propositions Channel Distribution Target Audience

Product $
Product A
B

sn
modify Product,

ib t
io
tr en
more valuable

ut
is ci
unify with other, for Target Audience

D ffi
Increase Coverage

el f e
add Specialness
(# of clients)

nn t o
ha se
Increase Operational $$$
Efficiency Increase Capacity
$

C
(volume of supply)
build right $$$

-te ers
Partnerships

rm
ng m
lo sto
provide Targeted Increase Price

ol cu
ep ew
Product Info

d
ke n
& ring
Increase Customer

b
Satisfaction

Monitoring of KPI (Key Performance Indicators), Achievements

HR(human resources) deliver
optimal efficient right Usage of Resources - high Performance Progress of
STRATEGY Business Model (HR, Investments, Time) - good Quality implementation
- high Security
- Innovations


TIPS (Theory of Inventive Problem Solving)

Genrich Altshuller
is a founder of TIPS
had reviewed
40.000 patents
for 25 years

and found out that
only 40 principles of
inventions
are used to overcome
problems of inventions
across many different
fields.


Price on Business Consulting

Price per hour: 60$
1 week: 8hours * 60$ = 480$
2 months: 8weeks * 480$ = 3 840$

make a decision FAST (don’t lose time
while your competitors behave more efficiently, fast & innovative). competitor

you


Investments vs ROI (Return on Investments)

Example: Hotel X has 16 rooms with 75-90$/night

Goal: occupancy ~ 100%
Income: 7months * 16 rooms * 30 days * 80$ = 268.800$

ents
estm
Now: occupancy ~30% Inv ROI = +230%
Income: 268.800$ *0.3 = 80.640$

Investments on Business Consulting: 3 840$ = 4.8% from current income
= 1.4% from target income


Investments vs ROI (Return on Investments)

Invest 2-4% of your Income

to get HIGH ROI (Return on Investment)
from 30-80% to 2-3 times increase of Income.


Thank you for attention!

Contact Us:
--------------------------------------------------
Yana Rebrova / 4R
CEO, Founder, Business Consultant
mob: +94-777-826207 (Sri Lanka)
mob: +7-909-588-95-32 (St. Petersburg)
mob: +972-52-272-0495 (Israel)

e-mail: yana.grig09@gmail.com
web: yanarebrova.wix.com/welldone


Background

Current Domain Innovation Management
Innovation Management
Current Domain
Business Consulting @4R (CEO) Apply TIPS
(Optimization of BPs, Product
Modification, Strategy Planning, etc.) Project Management
Project Management
Customer Team: 4 concurrent
Work Experience
Work Experience Projects in each 10-25 persons
Intel (2 years)
as Software Developer (Intern)
Σ High Productivity
High Productivity
Siemens (4.5 years)
as Software Performance Engineer Follow GTD methodology

Education
Education Contacts
Contacts
Applied Mathematician, Engineer in Experts from different domains
SpbSU with honor
Self-education continuous Remark:
Leadership program 2011/2012 SpbSU = St.Petersburg State University
GTD = Getting Things Done
TIPS = Theory of Inventive Problem Solving


Appendix


Content

Team: Model of Communication
Who to hire? Where? Team Management with employer

Who leads down? Goal
Personal development
of employer овцы


Build Business Model

Example: Company for Building Construction

Expand Value Propositions
(WHAT you deliver to customer)

Product & Services

property

Primary
well-developed
infrastructure of district

decoration
„ready to live"

supply drinking water
24/7
concierge / entrance Customer

Additional
website of building (TSJ)
with info about
objects of district
(address, working hours) Example: Moscow city


Expand Value Propositions:
Advantages & Benefits

ремонт
"под ключ"

wider coverage of customer needs
strength interest of customer
increase of competitiveness
increase of loyalty of customers


Marketing (1)

Rule ABC
Always
Be
Closer

bring them Web Site /
Habitat Office
to you
Be CLOSER to
TARGET Audience


Marketing (2)

Rule AIDA
- Attention (внимание)
- Interest (интерес)
- Decision (принятие решения)
- Act (действие $$$ [])

promotion in Social Media


Provide Customer Satisfaction

Provide Customer Satisfaction
to bring customers again
(focus on long-term relationship )
to bring their friends, colleagues

It allows to
increase occupancy of hotel during low &
high season to 100%
increase the price afterwards

Examples:
Ridee Villa Hotel (rank#2)
Lady Hill hotel


Team:
WHO to hire?

Write down skills
+ what can
- what can’t Find who
complement

+ Decision Making
- Presentation skills + Strategic Planning
- Communicative

+ Presentation skills +
- Strategic Planning -


Collect Statistics,
KPIs (Key Performance Indicators)

Increase
conversion rate


Result Estimation:
WHO/WHAT leads to down?

FAST Goal

Slowly Goal


4R - Increase Profit With Our Strategic Ideas

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