5. youtube alone
• 48 hours of video are uploaded every minute, resulting
in nearly 8 years of content uploaded every day
• Over 3 billion videos are viewed a day
• Users upload the equivalent of 240,000 full-length films
every week
• More video is uploaded to YouTube in one month than
the 3 major US networks created in 60 years
7. think of design, style & technology
1. Title: Simple, short, captivating, SEO friendly (issue, region, country, actor) keywords, spend some
time
2. Post: Use sections, block-quotes, use categories or tags, images and photography (attribute!), link
to other sites, embed social media, be focussed, add to conversation
3. Other post hooks: Call to action, petition or poll
4. Language: Clear, concise, captivating, challenge creatively
5. Style: Prose and satire to poetry and haiku
6. iOS & Apple: No Flash, publish and design for mobile
7. Strategy: Time publication (and republication on social media, e.g. for SL and US audiences),
reference older posts and output
8. think of social media ecosystem
• Think of social media ecosystem and pitch the story accordingly:
1.Reach: Blog, RSS
2.Social media: Twitter, Facebook, Google+, MailChimp
3.Added value: Google Maps, TimeToast, Bundlr or Storify, Wordle, ThinkLink
4.Tie ins: Picasa, Flickr, YouTube, Vimeo
13. twitter as a story
http://groundviews.org/2012/04/18/the-questions-unanswered-by-amb-robert-blake-mapping-us-engagement-in-and-concerns-over-sri-lanka
14. twitter as a stories
http://groundviews.org/2012/10/01/comprehensive-archive-of-tweets-8-may-to-1-october-2012
23. the math of appeal on facebook
Average friends per account: 245
http://www.washingtonpost.com/business/technology/your-facebook-friends-have-more-friends-than-you/
2012/02/03/gIQAuNUlmQ_story.html
Average reach per post: 12%
http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/
24. example of social media reach
groundviews.org/2012/04/23/bigoted-monks-and-militant-mobs-is-this-buddhism-in-sri-
lanka-today/
25. readers across media, under 24 hours
• Facebook : 12% of 426*245 = 12,524 (out of a potential reach of 104,370)
• Twitter : 44*126 = 5,544
• Blog post : 3,991
• Conservative minimum reach of blog post: 22,059 (excluding email, RSS)
50. take home
• Think beyond text. Online is not print.
• Think beyond prose. Online can be satire, verse, haiku!
• Think of photos, audio, video. Rich media tells stories, adds context.
• Think of crowd-sourcing & open journalism - the audience are the producers.
• Don’t suggest you know everything. Use the community to add value to story.
• Link to other stories online, they add value.
• Use new platforms to connect, deliver, archive, present.