1. Mobile Trends

2. About Fatih Isbecer
 Founder & CEO of
Pozitron
 Twitter: isbecer
 Endeavor Advisory
Board Member,
TUBISAD Administrative
Board Member

5. Mobile is Global

6. Mobile Technology Growth
10 B+
1 B+
Mobile Internet
Desktop PC
100
M+
PC
Microcomputer Mobile growing faster than any
technology before
Mainframe
1960 1970 1980 1990 2000 2010 2020

7. Mobile Taking Over Desktop
More and more people are using their phones for internet browsing. By 2015, they
mobile internet users number is expected to exceed desktop users.

8. Types of Mobile Users
Mobile Professional Basic Planners Mobirati
Uses complex phones Basic mobile First generation to
with extra features package users have grown up with
mobile phones
Social Connector Pragmatic Adapter
Uses social networking features Just starting to use other
and texting the most features besides voice calls

9. Segmentation of Mobile Consumers
in United States

10. Worldwide Smartphone Sales 2011
Apple 18%
Android 43%
Symbian 22 %
RIM 10%
Other 7%
Smartphones are dominating the mobile world and Android
becomes the market leader, leaving both Symbian and iOS behind

11. 2011 Worldwide Tablet Sales
70
60
Apple 68.7%
50
Google Android 19.9%
40 BlackBerry 5.6%
30 Other 5.7%
20
10
0
Just like the mobile phone market, Android is expected to obtain
major market share in the tablet world. Apple is expected to
remain as the market leader in the next five years
Gartner.com

12. Noteworthy Platforms
Penetration 100M+ Penetration 120M+ Mass Consumption
Open Platform Closed Platform Web-dev friendly
Flexible / Experimental Inequality among apps Suitable for multi
platform for developers screen development
More flexibility and
room for creativity for Implementation of
Limited options in
brands and agencies CMS tools
business apps
Various entertainment Limited APIs
Incresing fragmentation and business app
options

13. Paradigm Shift
 Product  Experience
 Place  Everyplace
 Price  Exchange
 Promotion  Evangelism

14. User Experience is Everything!
App User Experience
-Simplified Design
-Task focused
-Emphasis on the most
important tasks
-Rich set of capabilities
OS Usability
Device Design Easy to navigate and
Simple and Slick perform tasks

15. Marketing Innovation
Merging Technology and Social Media

16. Mobile Trends 2012
Mobile Communities
Apps taking over web Internet of things
Tablets Mobile Payments
Mobile Fragmentation Mobile Gaming

17. Apps taking over web
550,000 + apps in 450,000 apps in
Apple App Store Android Market
65,000 apps in BB
App World

19. Mobile Fragmentation
Mobile is segmented into eight major platforms the moment: iOS
(iPhone), Android, Symbian, BlackBerry, Java ME, Windows
Phone, Flash/Flash Lite and mobile web
(WAP/HTML5/XHTML/CSS/Javascript).
Android is very fragmented in
itself
• 5 OS versions on devices
(Donut, Eclair, Froyo, Ging
erbread, and Ice Cream
Sandwich)
• Devices in various
sizes, from small phones
to TVs
• Device manufacturers
branching their own
versions of Android
• Ex: Amazon Kindle

20. Mobile Communities
Communities are the new differentiators
• Facebook has 500M+ users and over 2.5M developer community
• Skype has 8 million paid users
• Shift from information overload to social interaction overload
• 80% use mobile during their down time or while waiting

21. Always Connected...

22. Tablet Revolution
Tablets changed the way we interact with computers and where we interact
with them (44% of tablets are used on the couch)
• 1 million iPads sold in the first 28
days
• 77% use their tablets daily
• 16 millions iPads were sold in
2010, expected to reach 85 million
in 2012
• Tablet users are constantly spending
more time on their tablets

23. Mobile Payments
Target Mobile Gift Card Square
Google Wallet Starbucks Mobile Payment

24. Mobile Gaming
• Mobile games can go mainstream because they are cheap
• People carry their phones all the time and use games to pass spare time
• People develop attachments for the mobile games they play
Cut the rope is bought by EA
Games for $20 million
Most famous of them all, Angry
Birds, has fan merchandise including Temple Run earns 7 million
Tshirts, iPhone cases, pillow , board players on a daily basis
game and superbowl spots
300
MM
downloads

25. Internet of Things
The Internet of Things refers to uniquely identifiable objects (things) and their
virtual representations in an Internet-like structure
Ultra-low-power JenNet-IP
In-Car Mobile Apps: the future of
Telematics on show in Munich
Smart ThinQ and HeMS

26. Mobile Marketing Examples
IKEA Interactive Catalog Nike + GPS
Istanblue Peri Avı

27. Mobile Marketing Examples
Audi A4 Driving Challenge Oakley Surf Report
Starbucks Augmented Reality Cup