1. UK B2C E-Commerce Report 2011
June 2011
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RESEARCH ON INTERNATIONAL MARKETS
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UK B2C 1
rt 201
Repo
June 2011
Publication Date
June 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
69
Covered Countries
UK
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2. UK B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• Despite a predicted slowdown of B2C E-Commerce sales growth, the proportion of online sales vs. bricks and
mortar stores increases.
• B2C E-Commerce share on total retail sales accounted for 8.2% in 2010, up from 7.4% in 2009.
• In August 2010, British online shoppers spent on average GBP 67 for clothing, about half the online spending
for groceries.
• Tesco, Argos and the Shop Direct Group are leading UK B2C E-Commerce retailers in terms of sales in 2010.
• 10% of British individuals accessed the Internet with their mobile phone in 2010 - above the EU average of
7%. UK M-Commerce sales are forecasted to more than double until 2013. The expected boom of
M-Commerce will be driven by new technologies and the growing penetration of smartphones.
Company and Product Information
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3. UK B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 5. Products
• Types of Goods and Services bought online in the UK,
2. Trends by Age Groups, in % of Individuals, 2010
• Products purchased over the Internet in the UK by
• UK E-Commerce Conversion Rate Developments, Gender, in % of Online Shoppers, Jan.-March 2010
August 2010
• Products purchased over the Internet in the UK by
• UK Multichannel and B2C E-Commerce Trends, 2010 Age, in % of Online Shoppers, January-March 2010
• Sales Trends of UK Multichannel Retailers, 2009 & • Top Online Product Categories, by average Spend per
2013f, incl. Breakdown of Retail Sales, by Channel Head in GBP, August 2010
• Reach of Retail Sites in the UK and European 6. Users / Shoppers
Countries, January 2010 vs. January 2011
• Average Price of Online Products in the UK and 10 • Development of Internet Users and Penetration in the
other Countries worldwide, in GBP, January 2011 UK, in millions and %, 2005-2010
• Online Fashion Sales Trends in the UK, 2011 • Internet Access in the UK by Age Groups, in %, 2010
• UK Internet Usage Key Trends in 2010 • Individuals in Europe using the Internet, by Country,
• Internet Usage by Purpose in the UK, by % of in %, 2008-2010
Households, 2010 • Internet and Broadband Household Penetration, by
Households, in %, 2008-2010
• Most popular Site Categories in the UK, by active
Reach in %, 2010 • Total Broadband Subscribers in the UK, compared to
Germany, USA and OECD, 2006-2010
• Online Payment Methods in the UK, in %, 2010
• Total Broadband Subscribers per 100 Inhabitants in
• Mobile Internet Access Penetration in the UK and the UK, compared to Germany, USA and the OECD
Europe, by Country, in %, 2010 Average, 2006-2010
• UK M-Commerce Revenue, in GBP million, 2009 & • Broadband Subscribers in the UK, by Access
2013f Technology compared to the OECD Average in %,
2010
• UK M-Commerce Sales Trends, 2010
• Development of Online Shoppers (millions) and their
• UK M-Commerce Usage Trends, 2010 Percentage of Internet Users in the UK, 2009-2014f
• UK M-Commerce Growth and Spending Trends, 2010 • Number of Online Shoppers in the UK, in millions,
• UK M-Commerce Share Trends, 2009 2010 & 2014f
• Internet Shoppers in the UK by Age Groups, in %,
• M-Commerce Usage by UK Mobile and Smartphone 2010
Users, in %, 2010
• Penetration of Online Shoppers, by Age Group and
Gender, in % of Population, 2010
3. Sales • EU Comparison of Online Shopper Penetration, in %
of Population, 2010
• B2C E-Commerce Sales in the UK, in GBP billion, 7. Players
2002-2010 & 2014f
• B2C E-Commerce Sales in the UK, in EUR billion, • Top 10 UK Retailers ranked by Total Online Sales, in
2009-2010 GBP billion, 2008-2010
• Top 5 UK E-Commerce Websites, ranked by Unique
• B2C E-Commerce Sales in the UK, in GBP billion, Visitors, January 2011
2010-2011f
• Rank 1: Tesco
• B2C E-Commerce Sales on a monthly Basis in the • Rank 2: Argos
UK, in GBP billion, January-April 2011
• Rank 3: Shop Direct Group
• B2C E-Commerce Sales of Fashion in the UK, in
• Rank 4: Dixons Retail
GBP billion, 2010, 2011f & 2015f • Rank 5: Next Directory
• Average annual Spend of Online Shoppers in the • Rank 6: J Sainsbury
UK, in GBP, 2005-2014f • Rank 7: Marks and Spencer
• Rank 8: John Lewis
• Rank 9: N Brown Group
4. Shares
• Rank 10: Comet.co.uk
• News about Kiddicare/Morrisons
• B2C E-Commerce Share on total Retail Sales, in %, • News about Asos
2005-2010 • Customer Satisfaction of the Top 10 UK Online Pure
Players, in %, December 2009
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4. UK B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
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Trends Sales Shares Products Users / Shoppers Players
In 2010, 46% of individuals aged 25-34 bought “Clothes, Sports
Goods” online in the UK.
Types of Goods and Services bought online in the UK, by Age Groups, in % of Individuals, 2010
Total 16-24 25-34 35-44 45-54 55-64 65-74
Clothes, Sports Goods 35 40 46 45 32 27 14
Films/Music 32 41 38 41 35 19 9
Household Goods 29 18 39 43 29 26 12
Books/Magazines/E-Learning Material 28 27 31 35 31 22 13
Computer Software (incl. Video Games) 24 27 28 32 23 16 9
Tickets for Events 24 22 27 31 28 20 n/a
Electronic Equipment (incl Cameras) 17 16 23 25 17 13 n/a
Food/Groceries 16 10 22 28 17 9 n/a
Shares/Financial Services/Insurance 14 10 17 20 16 10 n/a
Films/Music, Books online delivered 12 20 14 16 12 6 n/a
Computer Software online delivered 12 12 15 15 10 11 n/a
Computer Hardware 9 9 9 11 10 8 n/a
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals.
Source: Eurostat, January 2011
35
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
The UK based fashion and home ware multichannel retailer Next
generated E-Commerce sales of GBP 650 million in 2010.
Rank 5: Next Directory
Name of Company Next Directory
Headquarters UK
Major Online Shops www.next.co.uk
Company Type Multichannel-Retailer (Store, Catalog, Internet)
Product Range Fashion, Homeware
Year Ended January 30
Homewares and apparel retailer/cataloguer Next saw
group sales for the first half increase 5 percent to
News (E-Commerce)
GBP 1.59 billion despite “testing” market conditions.
(September 2010)
B2C E-Commerce Revenue
Currency 2010 2009 2008
EUR billion 0.76 0.69 0.72
GBP billion 0.65 0.61 0.57
Source: company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
59
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