Product Brochure: Global Online Shopping Snapshot 2016

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GLOBAL ONLINE SHOPPING SNAPSHOT 2016
PUBLICATION DATE: JUNE 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Global Online Shopping Snapshot 2016
Market Report
B2C E-Commerce
Global
Australia, Brazil, Canada, China, France, Germany, Japan, India,
Russia, South Korea, UK, USA
English
PDF & PowerPoint
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PRICES* Single User License:
Site License:
Global Site License:
€ 750 (exc. VAT)
€ 1125 (exc. VAT)
€ 1500 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
How large is the B2C E-Commerce market worldwide?
How fast is it predicted to grow?
Which countries and regions stand out in terms of B2C E-Commerce market size and growth?
What are the major global online retail market trends?
Which are the leading B2C E-Commerce companies worldwide?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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GLOBAL B2C E-COMMERCE TO MAINTAIN DOUBLE-DIGIT GROWTH RATES
The global online shopping market has shown rapid growth rates over the past years and
is predicted to maintain double-digit growth over the next several years, according to a new
publication by yStats.com. Despite some advanced online retail markets showing first signs of
maturity and declining growth, on the global scale, B2C E-Commerce accounted for less than 10%
of total retail sales and has substantial room for further development.
Asia-Pacific has become the largest online retail market, taking over first place from North
America, and is predicted to increase its share of global sales through 2019. The yStat.com report
also shows that Germany, China, Japan, the UK and the USA are projected to be the world’s top
countries by B2C E-Commerce sales in 2016, while emerging markets such as India are expected
to show the fastest growth rates. Among the most prominent online shopping trends, pertaining
to both advanced and emerging markets around the globe, are the increasing share of global
online shoppers making purchases via mobile channels, the expansion of cross-border B2C E-
Commerce, and the strong influence of social media on the online shopping behavior.
Some other interesting facts revealed in the yStats.com report are that alternative
payment methods are challenging credit cards in usage by online shoppers and that free
shipping remains the most important delivery option in online shopping, though many
consumers in the BRIC countries are also eager to get faster shipping for additional delivery
charges. Furthermore, E-Commerce marketplaces such as Aliexpress, eBay and others were
slightly ahead of retailers’ websites in their reach of global online shoppers last year.

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MANAGEMENT SUMMARY
GLOBAL SALES & SHARES
 B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and
in % Share of Total Retail Sales, in 2014 - 2019f
 B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of
Total Retail Sales, 2014 & 2019f
REGIONAL COMPARISONS
 Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
 B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
 Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
 Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
COUNTRIES COMPARISONS
 Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 – 2019
 B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
 Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for
Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market
Attractiveness, 2015
 Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using
Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014,
UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
 Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in %
of Population, 2014
 Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
 Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015
TRENDS
 Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
 Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of
Adults, by Regional and Global Medians, May 2015
 Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
 Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
 Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f
 Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
 Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
 Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone
Users, 2014
 Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 &
2015
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TABLE OF CONTENTS (1 OF 2)
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TRENDS (Cont.)
 Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
 Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age
Groups, in %, August 2015
 Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,
by Global Average and Top 3 Countries, in %, August 2015
 Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014
PRODUCTS
 Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
 Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of
Consumers in Selected Developed Countries, June 2015
 Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
DELIVERY
 Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
 Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4
2014
PLAYERS
 Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank
among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of
Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
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TABLE OF CONTENTS (2 OF 2)

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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR GLOBAL ONLINE SHOPPING SNAPSHOT 2016 REPORT
Report Coverage
 This report provides a snapshot of the global B2C E-
Commerce market, including relevant information about global
B2C E-Commerce sales and trends, international comparisons,
products purchased by online shoppers worldwide, their
preferences regarding delivery and payment methods, as well as
a global ranking of the leading B2C E-Commerce market players.
Report Structure
 The “Global Sales and Shares” chapter opens the report,
including B2C E-Commerce sales growth, forecasts and share of
total retail sales worldwide.
 Next, the “Regional Comparisons” chapter compares
global regions with regard to their contribution to global sales,
B2C E-Commerce’s share of total retail sales in each region,
Internet users growth and penetration.
 The “Country Comparisons” chapter follows with a
ranking of top countries by B2C E-Commerce sales, growth,
market attractiveness and online shoppers’ share.
 The “Trends” chapter includes information related to
important global market trends, such as cross-border B2C E-
Commerce, M-Commerce, and social commerce.
 Major product categories purchased by online shoppers
worldwide are revealed in the “Products” chapter.
 The next two chapters, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used
by global online shoppers.
 Finally, the “Players” chapter includes a global ranking of
top companies by B2C E-Commerce sales.

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UPCOMING RELATED REPORTS
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global Online Comparison Shopping Trend 2015 December 2015 € 950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
Omnichannel Trend In Global B2C E-Commerce and General Retail 2015 March 2015 € 950
Global M-Commere 2015: Smartphones & Tablets March 2015 € 950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
CIS B2C E-Commerce Market 2015 January 2016 € 1,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
South Africa B2C E-Commerce Market 2016 May 2016 € 750
Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750
Russia B2C E-Commerce Market 2015 December 2015 € 950
Canada B2C E-Commerce Market 2015 November 2015 € 750
Kazakhstan B2C E-Commerce Market 2015 November 2015 € 450
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
REPORT PUBLICATION
DATE
PRICE*
Online Retail in Emerging Markets 2016
Global Clothing B2C E-Commerce Market 2016
Global Online Payment Methods: First Half 2016
June 2016
July 2016
July 2016
€ 3,450
€ 2,950
€ 1,950

Product Brochure: Global Online Shopping Snapshot 2016

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Product Brochure: Global Online Shopping Snapshot 2016