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Russia B2C E-Commerce Report 2012


November 2012


                                                                             Provided by

                RESEARCH ON INTERNATIONAL MARKETS
                    We deliver the facts – you make the decisions




                                                                                       November 2012




Publication Date	
	 November 2012
Language	
	 English
Format	
	 PDF & PowerPoint
Number of Pages/Charts 	 	
	 60
Covered Country													
	 Russia
				

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Russia B2C E-Commerce Report 2012

Key Findings
 Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
 •	   Competition on the Russian B2C E-Commerce market intensified, and online group shopping also
      increased in popularity.
 •	   In 2011, online shopper penetration in “Moscow & Greater Moscow Area” reached nearly 50% of 	
      the population.
 •	   Despite slowing growth rates, B2C E-Commerce sales in Russia are expected to more than double
      between 2011 and 2015.
 •	   The most purchased online product categories among online shoppers in Russia were “Household
      Appliances”, “Books”, and “Mobile Phones”.
 •	   Online supermarket Utkonos.ru was the leading online shop in terms of B2C E-Commerce sales in
      Russia in 2011, followed by Ozon.ru and Komus.ru.



Company and Product Information
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Russia B2C E-Commerce Report 2012

Table of Contents (1 of 2)

 1.	MANAGEMENT SUMMARY                                        2. TRENDS (cont.)

                                                              •	   B2C E-Commerce Payment Trends in Russia, 	
                                                                   2012 and Awareness and Usage of 		
 2. TRENDS
                                                                   Payment Methods, by Payment Method, in %, 	
                                                                   March 2012
 •	   B2C E-Commerce Trends in Russia, 2011/2012
                                                              •	   Online Delivery Trends in Russia, 2011/2012 and
 •	   B2C E-Commerce Competition Trends in Russia,
                                                                   Shares of Delivery Types on total Online Deliveries,
      2012 and Number of new Online Shops appearing
                                                                   in %, Q1-Q3 2011
      daily in Russia, 2009-H1 2012
                                                              •	   Mobile Commerce Trends in Russia, 2012 and
 •	   Online Credits in B2C E-Commerce in Russia, 	
                                                                   Growth in the Number of Mobile Visitors to Russian
      April 2012 and Attitude of Online Shoppers towards
                                                                   Internet Sites, by Mobile Platform, in %, 		
      Online Credits, in % of Online Shoppers, April 2012
                                                                   May 2011-May 2012
 •	   Reasons to go Online in Russia, 				
                                                              •	   Social Online Shopping Trends in Russia, 2012 and
      in % of Internet Users, 2010 & 2012f
                                                                   Top 5 Websites by Number of average daily Visitors,
 •	   Total daily Visits and Visits by frequent Visitors of
                                                                   in millions, March 2012
      Goods and Services Websites in Russia, 		
                                                              •	   Online Group Sales Trends in Russia, 2011/2012 and
      January-September 2012
                                                                   Share of Internet Users knowing about 		
 •	   Growth of Online Search Requests for “Online Shop”
                                                                   Online Coupon Services, in % of Internet Users,
      and “Buy” in Russia, by Location, in %, 2011
                                                                   April 2012
 •	   Breakdown of the B2C E-Commerce Sales by 	
      Regions in Russia, in %, 2011
 •	   Breakdown of Growth Drivers of B2C E-Commerce 	
      in Russia, in %, 2012-2015f
 •	   Factors influencing the Choice of an Online Shop in     3. SALES
      Russia, in % of Online Shoppers, July-August 2012
                                                              •	   B2C E-Commerce Spending in Russia, in USD billion,
 •	   Online Shopping Concerns in Russia, 			
                                                                   2012f & 2016f
      in % of Online Shoppers, July-August 2012
                                                              •	   B2C E-Commerce Sales in Russia, in RUB billion,
 •	   Top Reasons for abandoning an Online Shopping 	
                                                                   2010-2015f
      Cart in Russia, in % of Online Shoppers, 		
                                                              •	   B2C E-Commerce Sales and Growth worldwide, 		
      January-February 2012
                                                                   by selected Country, including Russia, 			
 •	   Leading Concerns about Overseas Online Shopping
                                                                   in USD billion and in %, 2011
      in Russia, in % of Online Shoppers, 			
                                                              •	   B2C E-Commerce Sales in Russia,
      January-February 2012
                                                                   by Tickets and Digital Goods and Physical Goods,
                                                                   in RUB billion and in % of total 			
                                                                   B2C E-Commerce Sales, 2011




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Table of Contents (2 of 2)


 4. SHARES                                                    6. USERS / SHOPPERS (cont.)

 •	   Share of Online Retail on total Retail Sales and 	      •	   Development of Internet Users and Share of adult
      Share of Online Retail, excluding Services, 		               Population in Russia, in millions and in % , 	
      on total Retail Sales in Russia, in %, 2011                  2012f & 2014f
                                                              •	   Online Shopper Distribution, by Regions and Growth
                                                                   in Online Shoppers in Russia, by Location, in %,
                                                                   2011
                                                              •	   Online Shoppers in Russia, by Region, 			
                                                                   in millions and in % of total adult Population, 2011
 5. PRODUCTS
                                                              •	   Online Spending in Terms of disposable Income in
                                                                   Russia, compared to other Countries, 			
 •	   Breakdown of Online Product Categories in Russia, 	
                                                                   in % of Online Shoppers, January-February 2012
      in % of total B2C E-Commerce Turnover, 2011
                                                              •	   Profile of Online Shoppers in Russia, 2012 and 	
 •	   Online Sales in Russia, by Product Categories, 		
                                                                   Online Spending Share on Disposable Income of
      in RUB billion, 2011
                                                                   Online Shoppers, in %, January-February 2012
 •	   Online Sales in Russia, by Product Category, 		
      in RUB billion, 2010 & 2011
 •	   Growth in Online Product Categories in Russia, 		
      in %, 2011
 •	   Breakdown of Online Product Categories in the 	         7. PLAYERS
      Regions of Russia, 					
      in % of total B2C E-Commerce Sales, 2011                •	   Players Trends in Russia, 2012 and Share of Top 30
                                                                   Players on total B2C E-Commerce Sales of physical
 •	   Products bought Online in Russia, by Category, 		
                                                                   Goods, in %, 2011
      in % of Online Shoppers, 2009 & 2011
                                                              •	   Top 30 Online Shops in Russia, 			
                                                                   ranked by B2C E-Commerce Sales, in RUB billion,
                                                                   2011
                                                              •	   Profile of Utkonos.ru
                                                              •	   Profile of Ozon.ru
 6. USERS / SHOPPERS                                          •	   Profile of Komus.ru
                                                              •	   Profile of Quelle.ru
 •	   Internet Users/Unique Visitors in Europe,
      by Country, incl. Average Hours and Pages 	             •	   Profile of Svyaznoy.ru

      per Visitor, November 2011                              •	   Profile of Biglion.ru

 •	   Development of Internet Users and daily Internet        •	   Profile of Groupon.ru
      Audience in Russia, in millions, 2007-2012f




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Russia B2C E-Commerce Report 2012

                                                                                                                       Samples

                                                                               RESEARCH ON INTERNATIONAL MARKETS
                                                                                           We deliver the facts – you make the decisions


                          Trends                                               Sales                                   Shares                                         Products               Users / Shoppers                                             Players


       The number of Internet users in Russia is expected to reach 59 million
       in 2012, of which 45 million go online on a daily basis.
       Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f

                                                               80                                                                                                                                         80




                                                                                                                                                                                                                     in million daily Internet Audience
                                                                                                                                                                                                 59
                                                               60                                                                                                                                         60
                                   in million Internet Users




                                                                                                                                                                               52

                                                                                                                                                       44
                                                                                                                         37
                                                               40                                                                                                                                         40
                                                                                                                                                                                                 45
                                                                                             31
                                                                                                                                                                               37
                                                                         23
                                                               20                                                                                      29                                                 20
                                                                                                                        21
                                                                                             16
                                                                         10
                                                                0                                                                                                                                         0
                                                                        2007                2008                       2009                          2010                     2011           2012f


                                                                                              Number of Internet Users                                                 Daily Internet Audience



       Source: FOM, October 2012




                                                                                                                                                                                                                                                                    42




                                                                                   RESEARCH ON INTERNATIONAL MARKETS
                                                                                             We deliver the facts – you make the decisions


                            Trends                                                 Sales                                    Shares                                         Products               Users / Shoppers                                             Players


        In 2011, Ozon.ru sent out a total of 2.4 million orders, up from
        2.0 million in 2010, of which most were books and electronics.
        Profile of Ozon.ru

            Name of Company                                                    Ozon.ru

            Headquarters                                                       Moscow, Russia

            Major Online Shop                                                  www.ozon.ru

            Company Type                                                       Internet Pure Player

            Product Range                                                      Mass Merchant

            B2C E-Commerce Sales, 2011                                         Online sales of RUB 4.6 billion

            Year Ended                                                         December 31

                                                                               •    In 2012, Ozon.ru’s own delivery network was expanded to comprise 130
                                                                                    Russian cities.
                                                                               •    Ozon.ru sent out 2.4 million orders in 2011, up from 2.0 million in 2010.
                                                                               •    In 2012, 34% of sales at Ozon.ru were books and electronics,
                                                                                    respectively.
                                                                               •    Ozon Group’s sales, including ozon.ru and ozon.travel, grew by almost
            News (E-Commerce)
                                                                                    +80% in 2011 and reached RUB 8.87 billion, according to the company.
                                                                               •    In September 2011, the Ozon Group raised a total of USD 100 million in
                                                                                    investments, including from foreign investors.
                                                                               •    Ozon Group’s product range in 2011 included over 2.2 million items,
                                                                                    110,000 hotels and 300 airlines.
                                                                               •    In March 2011, Ozon.ru had more than 5.6 million registered users.
        Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations




                                                                                                                                                                                                                                                                         52


                                                                                                                                                                                                                                                                                               -5-

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  • 1. Russia B2C E-Commerce Report 2012 November 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions November 2012 Publication Date November 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 60 Covered Country Russia Price Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) -1- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 2. Russia B2C E-Commerce Report 2012 Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • Competition on the Russian B2C E-Commerce market intensified, and online group shopping also increased in popularity. • In 2011, online shopper penetration in “Moscow & Greater Moscow Area” reached nearly 50% of the population. • Despite slowing growth rates, B2C E-Commerce sales in Russia are expected to more than double between 2011 and 2015. • The most purchased online product categories among online shoppers in Russia were “Household Appliances”, “Books”, and “Mobile Phones”. • Online supermarket Utkonos.ru was the leading online shop in terms of B2C E-Commerce sales in Russia in 2011, followed by Ozon.ru and Komus.ru. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. -2- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 3. Russia B2C E-Commerce Report 2012 Table of Contents (1 of 2) 1. MANAGEMENT SUMMARY 2. TRENDS (cont.) • B2C E-Commerce Payment Trends in Russia, 2012 and Awareness and Usage of 2. TRENDS Payment Methods, by Payment Method, in %, March 2012 • B2C E-Commerce Trends in Russia, 2011/2012 • Online Delivery Trends in Russia, 2011/2012 and • B2C E-Commerce Competition Trends in Russia, Shares of Delivery Types on total Online Deliveries, 2012 and Number of new Online Shops appearing in %, Q1-Q3 2011 daily in Russia, 2009-H1 2012 • Mobile Commerce Trends in Russia, 2012 and • Online Credits in B2C E-Commerce in Russia, Growth in the Number of Mobile Visitors to Russian April 2012 and Attitude of Online Shoppers towards Internet Sites, by Mobile Platform, in %, Online Credits, in % of Online Shoppers, April 2012 May 2011-May 2012 • Reasons to go Online in Russia, • Social Online Shopping Trends in Russia, 2012 and in % of Internet Users, 2010 & 2012f Top 5 Websites by Number of average daily Visitors, • Total daily Visits and Visits by frequent Visitors of in millions, March 2012 Goods and Services Websites in Russia, • Online Group Sales Trends in Russia, 2011/2012 and January-September 2012 Share of Internet Users knowing about • Growth of Online Search Requests for “Online Shop” Online Coupon Services, in % of Internet Users, and “Buy” in Russia, by Location, in %, 2011 April 2012 • Breakdown of the B2C E-Commerce Sales by Regions in Russia, in %, 2011 • Breakdown of Growth Drivers of B2C E-Commerce in Russia, in %, 2012-2015f • Factors influencing the Choice of an Online Shop in 3. SALES Russia, in % of Online Shoppers, July-August 2012 • B2C E-Commerce Spending in Russia, in USD billion, • Online Shopping Concerns in Russia, 2012f & 2016f in % of Online Shoppers, July-August 2012 • B2C E-Commerce Sales in Russia, in RUB billion, • Top Reasons for abandoning an Online Shopping 2010-2015f Cart in Russia, in % of Online Shoppers, • B2C E-Commerce Sales and Growth worldwide, January-February 2012 by selected Country, including Russia, • Leading Concerns about Overseas Online Shopping in USD billion and in %, 2011 in Russia, in % of Online Shoppers, • B2C E-Commerce Sales in Russia, January-February 2012 by Tickets and Digital Goods and Physical Goods, in RUB billion and in % of total B2C E-Commerce Sales, 2011 -3- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 4. Russia B2C E-Commerce Report 2012 Table of Contents (2 of 2) 4. SHARES 6. USERS / SHOPPERS (cont.) • Share of Online Retail on total Retail Sales and • Development of Internet Users and Share of adult Share of Online Retail, excluding Services, Population in Russia, in millions and in % , on total Retail Sales in Russia, in %, 2011 2012f & 2014f • Online Shopper Distribution, by Regions and Growth in Online Shoppers in Russia, by Location, in %, 2011 • Online Shoppers in Russia, by Region, in millions and in % of total adult Population, 2011 5. PRODUCTS • Online Spending in Terms of disposable Income in Russia, compared to other Countries, • Breakdown of Online Product Categories in Russia, in % of Online Shoppers, January-February 2012 in % of total B2C E-Commerce Turnover, 2011 • Profile of Online Shoppers in Russia, 2012 and • Online Sales in Russia, by Product Categories, Online Spending Share on Disposable Income of in RUB billion, 2011 Online Shoppers, in %, January-February 2012 • Online Sales in Russia, by Product Category, in RUB billion, 2010 & 2011 • Growth in Online Product Categories in Russia, in %, 2011 • Breakdown of Online Product Categories in the 7. PLAYERS Regions of Russia, in % of total B2C E-Commerce Sales, 2011 • Players Trends in Russia, 2012 and Share of Top 30 Players on total B2C E-Commerce Sales of physical • Products bought Online in Russia, by Category, Goods, in %, 2011 in % of Online Shoppers, 2009 & 2011 • Top 30 Online Shops in Russia, ranked by B2C E-Commerce Sales, in RUB billion, 2011 • Profile of Utkonos.ru • Profile of Ozon.ru 6. USERS / SHOPPERS • Profile of Komus.ru • Profile of Quelle.ru • Internet Users/Unique Visitors in Europe, by Country, incl. Average Hours and Pages • Profile of Svyaznoy.ru per Visitor, November 2011 • Profile of Biglion.ru • Development of Internet Users and daily Internet • Profile of Groupon.ru Audience in Russia, in millions, 2007-2012f -4- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 5. Russia B2C E-Commerce Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players The number of Internet users in Russia is expected to reach 59 million in 2012, of which 45 million go online on a daily basis. Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f 80 80 in million daily Internet Audience 59 60 60 in million Internet Users 52 44 37 40 40 45 31 37 23 20 29 20 21 16 10 0 0 2007 2008 2009 2010 2011 2012f Number of Internet Users Daily Internet Audience Source: FOM, October 2012 42 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players In 2011, Ozon.ru sent out a total of 2.4 million orders, up from 2.0 million in 2010, of which most were books and electronics. Profile of Ozon.ru Name of Company Ozon.ru Headquarters Moscow, Russia Major Online Shop www.ozon.ru Company Type Internet Pure Player Product Range Mass Merchant B2C E-Commerce Sales, 2011 Online sales of RUB 4.6 billion Year Ended December 31 • In 2012, Ozon.ru’s own delivery network was expanded to comprise 130 Russian cities. • Ozon.ru sent out 2.4 million orders in 2011, up from 2.0 million in 2010. • In 2012, 34% of sales at Ozon.ru were books and electronics, respectively. • Ozon Group’s sales, including ozon.ru and ozon.travel, grew by almost News (E-Commerce) +80% in 2011 and reached RUB 8.87 billion, according to the company. • In September 2011, the Ozon Group raised a total of USD 100 million in investments, including from foreign investors. • Ozon Group’s product range in 2011 included over 2.2 million items, 110,000 hotels and 300 airlines. • In March 2011, Ozon.ru had more than 5.6 million registered users. Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 52 -5- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
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