Brochure & Order Form_Global Online Gaming Report 2012_by yStats.com

Global Online Gaming Report 2012

May 2012

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May 2012

Publication Date
May 2012
Language
English
Format
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Number of Pages/Charts
151
Covered Countries
America: USA, Brazil, Mexico
Western Europe: UK, Germany, France, Belgium, Finland, Italy, Netherlands, Spain
Eastern Europe: Poland, Russia, Turkey
Asia-Pacific: Japan, China, South Korea, Australia
Middle East & Africa: South Africa

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Key Findings
Covering 19 countries worldwide
• Global online gaming revenue is expected to increase by more than +10% annually between 2010 and
2016.
• Social gaming in the US was expected to spread further in 2011, with more than 40% of total Internet
users playing social games.
• Almost one-fifth of total gaming time in the UK was spent on “Social Networks” in 2011, followed by
“Casual Games” and only surpassed by “Console Games”.
• The online and mobile games market in Germany is expected to almost double between 2010 and
2015.
• The social game market in Japan is expected to grow rapidly, increasing by a third between 2011 and
2012.
• Online gaming addiction is a major problem in South Korea, where more than half of all inhabitants
played online games in 2011.

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Table of Contents (1 of 4)
1. MANAGEMENT SUMMARY 3. AMERICA (cont.)

3.1 USA (Top Country) (cont.)
2. GLOBAL
• Online Gaming Trends 2012 and Online Gaming • Share of Social Gamers by Social Networking
Revenue, in USD billion, 2010 & 2016f Platform, in %, September 2011
• Mid-Core Market Gaming Trends, 2011 and US • Amount of Time Spent Playing Social Games, in % of
and European Mid-Core Market Spenders & Market Total Internet Users, 2010 & 2011f
Potential, in millions, 2011 • Breakdown of Themes of Online Games, in % of
• MMO Games Market Trends, 2011 Times Played, 2011
• Social Gaming Trends, 2011 • Top 20 Social Games, in % of Social Gamers,
September 2011
• Gaming Market Spending, in USD billion, 2011f &
2013f & 2015f • Ranking of Gaming Websites, in % of Total Visits,
December 2011
• Spending on Games, by Platform, including Online,
in USD billion, 2011f
3.2 Brazil
• Share of Casual/Social Online Gaming Spenders, in
% of Total Players, by Region, 2011 • Spending on Games, by Platform, including Online,
• Breakdown of the Games Market, including Online in USD million, 2011f and Time spent on Games, by
Games, by Region, in %, 2010 & 2013f Platform, including Online, in %, 2011f
• Breakdown of the Games Market, by Platform, in %, • Gamers per Platform, including Online, in millions
2010 & 2013f and in % of total Gamers, 2011f
• Console Players playing Video Games Online, by
Game Console, in %, 2010 & 2011
• Time spent on Games, by Platform, including Online, 3.3 Mexico
in %, 2011f
in USD million, 2011f and Time spent on Games, by
Platform, including Online, in %, 2011f
3. AMERICA • Gamers per Platform, including Online, in millions
and in % of total Gamers, 2011f
3.1 USA (Top Country)
in USD billion, 2011f and Time spent on Games, by
4. WESTERN EUROPE
• Gamers per Platform, in millions and in % of total 4.1 Europe: Regional
Gamers, 2011f
• Breakdown of Female Online Gamers by Age Groups, • PC Gamers that ever bought Digital Content Online,
in %, 2011f in %, 2011f
• Social Gaming Trends, 2011
• Type of Digital Content ever bought by PC Gamers,
• Share of Social Gamers of total Internet Users, in %, in %, 2011f
September 2011 and Breakdown of Social Gamers
by Gender, in %, September 2011 • PC Game Digital Content Revenue, in EUR billion,
• Breakdown of Social Gamers by Age Group, in %, 2010-2015f
September 2011
• Breakdown of Social Gamers by Access Device, in %,
4.2 UK (Top Country)
September 2011
• Breakdown of Social Gamers by Frequency of in GBP million, 2011f and Time spent on Games, by
Gameplay, in %, September 2011 Platform, including Online, in %, 2011f
• Gamers per Platform, in millions and in %, 2011f



4. WESTERN EUROPE (cont.) 4. WESTERN EUROPE (cont.)
4.2 UK (Top Country) (cont.) 4.4 Belgium
• Social Gaming Trends and Share of Avid Social Game in EUR million, 2011f and Time spent on Games, by
Users, in % of Total Internet Users, 2011 Platform, including Online, in %, 2011f
• Share of Social Gamers of Total Internet Users, • Gamers per Platform, including Online, in millions
in %, September 2011 and Breakdown of Social and in % of total Gamers, 2011f
Gamers by Gender, in %, September 2011

• Share of Social Gamers by Age Group, in %,
September 2011
4.5 Finland
• Gaming Market Value, including Online, in EUR
• Share of Social Gamers by Access Device, in %,
billion, 2009 & 2010
September 2011

• Breakdown of Social Gamers by Frequency of
4.6 France
Gameplay, in %, September 2011

• Amount of Time Spent Playing Social Games, • Spending on Games, by Platform, including Online,
in % of Total Internet Users, 2010 & 2011f in EUR million, 2011f and Time spent on Games, by
• Breakdown of Social Gamers by Social Network
Platform, in %, September 2011 • Gamers per Platform, in millions and in % of total
Gamers, 2011f
• Top 20 Social Games, in % of Social Gamers,
September 2011
4.7 Italy

4.3 Germany (Top Country) • Spending on Games, by Platform, including Online,
in EUR million, 2011f and Time spent on Games, by
• Online Gaming Trends, 2010-2012, including Gaming Platform, including Online, in %, 2011f
Spending, in EUR billion, 2010 & 2011 • Gamers per Platform, in millions and in % of total
• Online and Mobile Games Market Size, in EUR Gamers, 2011f
million, 2010 & 2015f
• Spending on Gaming, by Platform, including Online,
in EUR million, 2010 & 2011
4.8 Netherlands
• Spending on Gaming, by Platform, including Online,
in %, 2010 & 2011
• Spending on Games, by Platform, in EUR
• Germany: Spending on Gaming, by Platform,
including Online, in EUR million, 2011f and Time million, 2011f and Time spent on Games, by
spent on Games, by Platform, including Online, in %, Platform, including Online, in %, 2011f
2011f • Gamers per Platform, including Online, in millions
• Gamers per Platform, in millions and in % of total and in % of total Gamers, 2011f
Gamers, 2011f
• Online- and Browser Game Players, in millions,
2008-2010 4.9 Spain
• Virtual Goods Buyers, in millions and average per
Capita Spending, in EUR, 2008-2010
• Spending on Games, by Platform, in million Euro,
• Top 10 Online Gaming Websites, by total monthly 2011f and Time spent on Games, by Platform,
Hours played and Unique Visitors in thousands and in
% Reach, June 2011 including Online, in %, 2011f
• Share of Online Gamers playing on Mobile Phones, • Gamers per Platform, in millions and % of total
in % of Mobile Phone Users and in % of Smartphone Gamers, 2011f
Users, Q2 2011



5. EASTERN EUROPE 6. ASIA-PACIFIC (cont.)

5.1 Poland 6.2 Japan (Top Country) (cont.)
• Gaming Market Value, including Online, in PLN
million, 2007-2011
• Breakdown of Social Gamers and Online Gamers, by
• Freemium Segment (Free-to-Play and Online), in PLN
Age Group, in %, 2010
million, 2009-2011f
• Gaming by Devices, including Online, in %, 2011 • Social Game Market Sales, in JPY billion, 2008-2012f
• Online Game License-Out Market Exports, in JPY
5.2 Russia million, 2007-2010

• Online Gaming Market Trends, 2011 & 2012
• Breakdown of Online Gaming Market Value in Russia, 6.3 South Korea (Top Country)
in %, 2011
• Breakdown of Spending by Online Gamers, in %, • Online Gaming Trends, 2011
2011f
• Online Gaming Market, in KRW trillion, 2008 & 2012f
in USD million, 2011f and Time spent on Games, by • Mobile Gaming Market, in KRW billion, 2011f & 2015f
• Games Market Revenue, including Online Games,
• Gamers per Platform, in millions and in % of total
Gamers, 2011f in KRW trillion, 2006-2010
• Domestic Games Market Revenue, by Platform,
5.3 Turkey including Online Games, in USD billion and in % of
Global Games Market, 2010
• Social Gaming Market and Social Gaming Markets in
• Breakdown of Games Market Sales, by Platform,
Turkey and the US, in million Users, Q2 2011
including Online, in %, 2010
• Games Market Sales, by Platform, including Online,
6. ASIA-PACIFIC in KRW billion, 2009-2013f

6.1 Southeast Asia: Regional
• Online Gaming Trends, 2011 and Online Gaming
Revenues, in USD billion, 2011f & 2015f 6.4 China

6.2 Japan (Top Country) • Online Gaming Trends, including Online Gaming
Market Value, in RMB billion, 2012f & 2015f
• Online Game Market Value, by Platform, in JPY
billion, 2009-2011 • Outlook of the Online Gaming Market, 2011/2012

• Spending on Online Games, per Person and Month, • Browser-based and Client-based Online Gaming
in JPY, 2006-2010
Market Trends, 2011
• Breakdown of Online Gamers by Gender, in %,
2007-2010 • Online Gaming Market Revenue, in RMB billion and
• Breakdown of Social Gamers and Online Gamers, Growth in %, Q1 2009-Q4 2011f
by Gender, in %, 2010
• Online Gaming Market Volume, in RMB billion,
2007-2012f



6. ASIA-PACIFIC (cont.) 8. ONLINE GAMING PLAYER NEWS

6.4 China (cont.) • Overview of the Players contained in the Online
Gaming News-Section
• Online Gaming User Spending, in RMB billion, • Arkadium: Online Gaming News, 2011/2012
2009-2013f
• Bigpoint: Online Gaming News, 2011/2012
• Breakdown of Online Gaming Revenues by Game
• Blizzard: Online Gaming News, 2012
Segments, in %, 2009-2013f
• Changyou: Online Gaming News, 2011/2012 and
• Browser-based Online Gaming Users, in millions and Revenues, in USD million, 2007-2011
annual Growth, 2010-2014f
• Com2uS: Online and Mobile Gaming News,
2011/2012 and Revenues, in KRW billion, 2010-
• Client-based Online Gaming Users, in millions and
2012f
annual Growth, 2010-2014f
• Digital Chocolate: Online Gaming News, 2012
• Market Share in the Client-based Online Gaming
• Facebook: Online Gaming News, 2011/2012 and Top
Market, in %, in Q4 2011
10 Facebook Games by Daily Active Users, April 2012
• Online Gamers paying Gaming Fees per Month, in % • Gamevil: Mobile Gaming News, 2011/2012 and
of total Online Gamers, H1 2011 Sales, in KRW billion, 2010-2012f

• Age Distribution of Online Gaming Users, in % of • GDC: Online Gaming News, 2011/2012
total Online Gamers, 2011 • Giant: Online Gaming News, 2011/2012 and Net
Revenues, in RMB billion, 2010 & 2011
• Top Six Online Gaming Companies, by Revenue, in
RMB billion, 2010 & 2011 • Gree: Online Gaming News, 2011/2012

• King.com: Online Gaming News, 2011/2012

• Miniclip: Online Gaming News, 2011/2012
6.5 Australia
• Nexon: Online Gaming News, 2011, including
• Online Gaming Trends, 2011 & 2012 and Breakdown Revenues, in JPY billion, 2010-2012f
of the Digital Goods and Online Subscriptions Market,
• Obscene Jeans Corp.: Online Gaming News, 2012
in %, 2012f
• Peak Games: Online Gaming News, 2011

• Perfect World: Online Gaming News, 2011/2012
7. MIDDLE EAST & AFRICA • PopCap Games: Online Gaming News, 2011/2012

7.1 Middle East: Regional • RockYou: Online Gaming News, 2011

• Online Gaming Trends, 2011 • Rovio: Online Gaming News, 2011/2012

• Spil Games: Online Gaming News, 2011/2012
7.2 South Africa
• Wemade: Online Gaming News, 2012
• Online Gaming Market and Online Players, in • Wooga: Online Gaming News, 2011/2012
thousands, 2010 & 2015f
• Zynga: Online Gaming News, 2011/2012 and
• Online Gaming Spending, in ZAR million, 2010 & Revenues, in USD billion, 2010-2012f
2015f



Samples


3% of smartphone users in Germany “Used Browser to Play” on their
device in Q2 2011, compared to only 1% of all mobile phone users.
Germany: Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of
Smartphone Users, Q2 2011

In % of all Mobile Phone Users In % of all Smartphone Users

Used Mobile Device for Playing 25.1 38.7

Played Pre-Installed Game 16.1 17.1

Played downloaded Game 11.1 24.8

Used Browser to Play 1.3 2.8

Note: aged 13+
Source: comScore, August 2011

65


South Korean mobile gaming company Gamevil is expected to increase
its sales by +53%, to reach KRW 65 billion (EUR 46 million) in 2012.
Gamevil: Mobile Gaming News, 2011/2012 and Sales, in KRW billion, 2010-2012f

 In 2011, Gamevil, one of the leading mobile gaming companies in Sales, in KRW billion, 2010-2012f
South Korea, operating its own platform, reached sales of KRW 42.6
billion in 2011. This constituted an increase of +39%, from KRW 30.6
80
billion in 2010. For 2012, the company projects sales worth KRW 65
billion, of which 72.3% are expected to be generated in South Korea 65,0
and the remaining 27.7% internationally.
60
 73% of Gamevil’s sales in 2011 were smartphone game sales and
in KRW billion

71% were in-app purchases. 42,6 +53%
 Regarding genre, 37% of Gamevil’s sales in 2011 were generated 40
from the sports genre, 25% from RPGs (role-playing games), 19% 30,6 +39%
from action, 10% from arcade games, 3% from board games and 6%
from others. 20
 In February 2012, Gamevil reached 100 million downloads on
smartphones, after reaching the 50 million mark just six months
earlier, in August 2011. 0
2010 2011 2012f

Source: Gamevil, February 2012

134



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