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Brochure & Order Form_Austria B2C E-Commerce Report 2011_by yStats.com
1. Austria B2C E-Commerce Report 2011
August 2011
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
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C E-C
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Aust 11
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Repo
August 2011
Publication Date
August 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
53
Covered Countries
Austria
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2. Austria B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• More than 60% of Internet users in Austria searched for providers of goods and services online in the first
quarter of 2011.
• In 2010, the most ordered products in Austrian B2C E-Commerce were “Books, Magazines, Newspapers,
E-Learning”, followed by “Clothing, Sports Equipment”.
• B2C E-Commerce accounted for approximately 60% of total home-shopping sales in Austria between May
2010 and April 2011.
• In 2010, more than 40% of the Austrian population were online shoppers.
• The OTTO Group and Neckermann are leading B2C E-Commerce players in Austria in 2011.
Company and Product Information
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3. Austria B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 6. Users / Shoppers
2. Trends • Development of Internet Users and its Percentage of
Country Population in Austria 2000-2011
• Internet Usage Trends in Austria, 2011; incl. Usage at • Internet Users, by Age Group in Austria, in %, 2003-
Home, in %, 2001, 2006 & 2011 2010
• Internet Users, by Age Group and Gender in Austria,
• Penetration of Internet Users in Austria and CEE in %, 2003-2010
countries, as % of the adult Population, July 2010
• Individuals in Europe using the Internet, by Country,
• Internet Usage in Austria by Category, in % of in %, 2008-2010
Internet Users, Q1 2010 & Q1 2011
• Internet and Broadband Household Penetration, by
• Preferred Types of Online Shops in Austria, Germany Households, in %, 2008-2010
and Switzerland, in % by Country, March 2010 • Share of Households with Internet Access in Austria,
• Reach of Retail Sites in Austria and European
by Province, in %, 2010
Countries, January 2010 & January 2011 • Share of Households with Broadband Internet Access
• Sources on which Shoppers in Austria rely before in Austria, by Province, 2010
making a Purchase, in %, March 2010 • Broadband Subscribers in Austria, compared to
• Order Form of Online Purchases in Austria, in % of Germany, USA and the OECD Average, 2006-2010
Population, Q1 2011 • Total Broadband Subscribers per 100 Inhabitants in
• Online Travel Trends in Austria, 2010; incl. Sales, in Austria, compared to Germany, USA and the OECD
EUR million, 2009-2010 Average, 2006-2010
• Broadband Subscribers in Austria, by Access
• Online Food Retail Trends in Austria, 2010
Technology compared to the OECD Average in %,
• Mobile Internet Access Penetration in Europe, by 2010
Country, in %, 2010 • EU Comparison of Online Shopper Penetration, in %
• Social Networks in Austria by Platform, in % of of Population, 2010
Internet Users, Q1 2010 & Q1 2011 • Online Shopper Penetration in Austria, in % of total
Population, 2003-2010
• Online Shoppers in Austria, by Age Group, in %,
3. Sales 2003-2010
• Online Shoppers in Austria, by Age Group and Gender,
• B2C E-Commerce Sales in Austria (estimated), in in %, 2003-2010
EUR billion, 2011
7. Players
4. Shares
• Facts about OTTO Versand Austria
• News about Unito / OTTO Versand Austria:
• B2C E-Commerce Share of Home-Shopping Sales M-Commerce, 2011
in Austria, in %, 2011 • Facts about Neckermann Austria
• B2C E-Commerce Share of Retail Sales in Austria, • News about the E-Commerce Activities of C&A in
in %, 2011 Austria, 2010
• News about the E-Commerce Activities of Zara in
Austria, 2010
5. Products • News about the E-Commerce Activities of Hugo Boss
in Austria, 2011
• Purchased Online Product Categories in Austria, in %, • News about E-Commerce / Online Travel Activities of
2010 Opodo in Austria, 2011
• Purchased Online Product Categories in Austria, by • Selected Shopping Clubs in Austria, 2011
Age Groups, in %, 2010 • News about the Group Shopping Sites Groupon and
• Purchased Online Product Categories in Austria, by DailyDeal in Austria, 2011; incl. Unique Visitors, June
Age Groups and Gender, in %, 2010 2011
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4. Austria B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
In 2010, the most ordered products in Austria were “Books, Magazines,
Newspapers, E-Learning” (44%) followed by “Clothing, Sports E.” (42%).
Purchased Online Product Categories in Austria, in %, 2010
Books, Magazines, Newspapers, E-Learning 43,5%
Clothing, Sports Equipment 41,8%
Travel and Accommodation 39,3%
Event Tickets 28,6%
Electronics 25,5%
Household Equipment 22,5%
Computer Software 21,1%
Movies, Music 20,7%
Computer Hardware 15,6%
Grocery 11,2%
Others 19,5%
0% 20% 40% 60%
Source: Statistics Austria, 2010
25
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Neckermann Austria is a multi-channel retailer with sales of
approximately EUR 84 million in 2009.
Facts about Neckermann Austria
Name of
Neckermann Versand Österreich AG
Company
Homepage www.neckermann.at
Vertical
Retailer
Integration
Business Model Multi-Category Retailer
Product Range Various products (focus on clothing)
• Neckermann Austria reached total sales of about
Revenue/ € 84 million (2009)
Financials • Neckermann Versand Österreich AG suffered losses of more
than EUR 8 million in 2009.
• Neckermann Austria is a multi-channel mail order company
that gives the customer the possibility to order via Internet,
telephone, fax or by mail.
Others
• Neckermann Austria offers more than 200,000 products from
different assortments
• Per year, about 1.5 million packages are shipped.
Source: Neckermann Austria , Trade Press, Company Research
46
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