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Africa Internet & B2C E-Commerce Report 2012


May 2012

                                                                           Provided by

             RESEARCH ON INTERNATIONAL MARKETS
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                                                                                          May 2012




Publication Date	
	 May 2012
Language	
	 English
Format	
	 PDF & PowerPoint
Number of Pages/Charts 	 	
	 140
Covered Countries 	            	
	 South Africa, Nigeria, Morocco (Top Countries)									
	 Algeria, Botswana, Egypt, Ethiopia, Ghana, Ivory Coast, Kenya, Libya, Namibia, Tanzania, Tunisia, 	
	 Uganda, Zimbabwe
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Africa Internet & B2C E-Commerce Report 2012

Key Findings
 Covering 16 African countries
 •	   With more than 40 million users, Nigeria was the African nation with the highest number of Internet users
      in December 2011, followed by Egypt and Morocco.
 •	   In South Africa, the share of online shoppers on Internet users has continued to grow strongly until 2011.
      Lower prices were a decisive factor for the B2C E-Commerce development.
 •	   Kenya showed strong growth potential, as it was the fastest growing Internet market in Africa in 2011, due
      to low mobile phone charges and increasing broadband capacity.
 •	   In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly
      between 2010 and 2011.
 •	   In Nigeria, at least one third of the population is expected to have direct Internet access by 2013.




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Africa Internet & B2C E-Commerce Report 2012

Table of Contents (1 of 3)
 1.	Management Summary                                                  2. Africa: Regional (cont.)

 2.	Africa: Regional                                                    •	 Top Internet Countries, Rank 51-56, by Internet 	
                                                                        	 Penetration, in % of Population, December 2011
 •	 Global and African GDP, in USD billion and African 	                •	 Top Facebook Countries, Rank 1-10, by million 	 	
 	 Share of Global GDP, in %, 2012f-2030f                               	 Users, March 2012
 •	 GDP Growth Rates in Africa and other major 	           	            •	 Top Facebook Countries, Rank 11-20, by million 	
 	 Regions and Economies of the World, in %, 	                      	   	 Users, March 2012
 	 2011-2013f                                                           •	 Top 10 Internet Countries, by Average Download 	
 •	 Real GDP Growth and real per Capita GDP Growth, 	                   	 Speed, in Mbps, 2012
 	 by Region, in %, 2009-2011                                           •	 Top 10 Countries regarding Network Readiness, by 	
 •	 Top 5 Global Countries and Top 10 African 	 	                       	 Score (out of 7) and Global Rank (out of 142), 	 	
 	 Countries regarding Gross Domestic Product 		                        	 2012
 	 (GDP), by global Rank, in USD million, 2010                          •	 Top 5 Countries regarding ICT Development, by 	
 •	 Top 10 Countries regarding per Capita GDP, in USD 	                 	 Global Rank, 2011
 	 thousand, 2011                                                       •	 Internet Trends, 2010/2011 and International 	 	
 •	 Top 5 Global Countries and Top 10 African 	  	                      	 Internet Bandwidth*, in Mbit/s, 2005 & 2010
 	 Countries regarding Gross National Income (GNI), 	                   •	 Barriers to B2C E-Commerce, 2011
 	 by global Rank, in USD million, 2010
                                                                        •	 Mobile Payment Trends, 2012
 •	   Top 5 Global Countries and Top 5 African Countries 	
 	    regarding Household final Consumption 		         	                •	 Active Mobile Broadband Subscriptions, in millions 	
 	    Expenditure, by global Rank, in current USD billion 	             	 and in % of Inhabitants, 2007-2011f
 	    and annual Growth, in %, 2010                                     •	 News about B2C E-Commerce Players: 	 	              	
 •	 Economic Trends, 2011/2012                                          	 ShopAfrica53, 2011
 •	 Top Internet Countries, Rank 1-10, by million 	 	
 	 Users, December 2011                                                 3. SADC: Regional
 •	 Top Internet Countries, Rank 11-20, by million 	 	
 	 Users, December 2011                                                 •	 Households with Internet, in % of Households, 	 	
 •	 Top Internet Countries, Rank 21-30, by thousand 	                   	 2010
 	 Users, December 2011                                                 •	 Internet Users per 100 Inhabitants and Growth, 	
 •	 Top Internet Countries, Rank 31-40, by thousand 	                   	 in % 2008 & 2010
 	 Users, December 2011
 •	 Top Internet Countries, Rank 41-50, by thousand 	                   4. South Africa (Top Country)
 	 Users, December 2011
 •	 Top Internet Countries, Rank 51-56, by thousand 	                   •	 Social Media Trends, 2011
 	 Users, December 2011                                                 •	 Online Habits of Audience on Real Estate Websites, 	
 •	 Top Internet Countries, Rank 1-10, by Internet 		                   	 2012 and Online Activities of Real Estate Website 	
 	 Penetration, in % of Population, December 2011                       	 Audience, in %, 2012
 •	 Top Internet Countries, Rank 11-20, by Internet 	                   •	 B2C E-Commerce Trends, 2010-2012
 	 Penetration, in % of Population, December 2011                       •	 Spending on Online Shopping, by Gender, in %, 	
 •	 Top Internet Countries, Rank 21-30, by Internet 	                   	 12 Months ending October 2011
 	 Penetration, in % of Population, December 2011                       •	 Top Reasons regarding Choice of Online Retailer, 	
 •	 Top Internet Countries, Rank 31-40, by Internet 	                   	 in % Online Shoppers, 2011
 	 Penetration, in % of Population, December 2011                       •	 Barriers to foreign Online Shopping, in % of 	      	
 •	 Top Internet Countries, Rank 41-50, by Internet 	                   	 Online Shoppers, 2011
 	 Penetration, in % of Population, December 2011




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Africa Internet & B2C E-Commerce Report 2012

Table of Contents (2 of 3)
 4. South Africa (Top Country) (cont.)                               4. South Africa (Top Country) (cont.)

 •	 Reasons for Internet Usage, 2011-Q1 2012 and 	                   •	 News about B2C E-Commerce Players: Takealot, 	
 	 Breakdown of Online Retail into Air Tickets and 		                	 2011
 	 Other Online Retail, in %, 2011                                   •	 News about B2C E-Commerce Players: Vaimo, 	 	
 •	 Mobile Retail Trends, 2012                                       	 2012
 •	 Share of Mobile Phone Owners accessing the	            	         •	 Breakdown of Group-buying Websites, by Market 	
 	 Internet using their Phone, in %, 2011                            	 Share, in %, 2011
 •	 Breakdown of Mobile Commerce via Mobile Phones, 	
 	 in % of Mobile Internet Users, 2011                               5. Nigeria (Top Country)
 •	 Mobile Banking Development, 2011/2012
 •	 B2C E-Commerce Delivery Trends, 2011/2012                        •	 Internet Trends, 2011-2015
 •	   Online Research Conduction prior to In-Store 	 	               •	 Total Internet Access and Internet Access in urban 	
 	    Purchase and Offline Research Conduction prior to 	            	 and rural Areas, in % of Population, 2011
 	    Online Purchase, by Gender, in % of Internet 	 	               •	 Top 10 States by Internet Access, in % of 	            	
 	    Users, 12 Months ending October 2011                           	 Population, 2011
 •	 Online Research Conduction prior to Online 	  	                  •	 Media Access only and owned, by Media Type, 	 	
 	 Purchase, by Gender, in % of Internet Users, 12 	                 	 including Internet, in % of Population, 2011
 	 Months ending October 2011
                                                                     •	 Broadband Internet Connections, in % of 	              	
 •	 Online Shopping Security Concerns, in % of 	           	         	 Population, 2012 & 2015f
 	 Internet Users, 2009-2011
                                                                     •	 Internet Users that had ever shopped Online, in %, 	
 •	 Online Travel Market Trends, 2011                                	 2010
 •	 B2C E-Commerce Sales, in ZAR billion, 2009-2011                  •	 Number of Online Shops visited in a Month, in % of 	
 •	 Breakdown of total Retail into Online Retail and 	
                                                     	               	 Internet Users, 2010
 	 physical Retail, in %, 2010 and Online Retail and 	               •	 Frequency of Shopping online, in % of Internet 		
 	 Physical Retail Growth Rates, in %, 2010                          	 Users, 2010
 •	 Most popular Categories in the Holiday Shopping 	                •	 Breakdown of Online Payment Methods, in % of 	
 	 Season in South Africa, in %, 2011                                	 Internet Users, 2010
 •	 Online Shoppers, in % of Internet Users, 	             	         •	 Buying and Shipping Options at selected foreign 	
 	 2009-2011
                                                                     	 B2C E-Commerce Platforms
 •	 Internet Users having shopped Online, by Gender, 	
 	 in %, 12 Months ending October 2011
                                                                     6. Morocco (Top Country)
 •	 Growing B2C E-Commerce Players, 2011/2012
 •	 Top 3 Online Shops, by Popularity, in %, 2011
                                                                     •	 Internet and B2C E-Commerce Trends, 2011 and 	
 •	 Top 3 most popular Online Shops, Unique Visitors, 	              	 Credit Cards in Morocco, in millions, 2010 & 2011
 	 in thousands, and Audience Reach, in %, March 	
                                                                     •	 Internet Subscribers, in millions, 2010 & 2011
 	 2012
                                                                     •	 Breakdown of Internet Access Types, in % of 	          	
 •	 News about B2C E-Commerce Players: Amazon 	
                                              	
                                                                     	 Internet Users, 2011
 	 Web Services, 2012
                                                                     •	 B2C E-Commerce Turnover, in MAD million, 	             	
 •	 News about B2C E-Commerce Players: Bid-or-Buy, 	
                                                                     	 2010 & 2011
 	 2012
                                                                     •	 Average B2C E-Commerce Transaction Amount, in 	
 •	 News about B2C E-Commerce Players: Kalahari, 	
                                                                     	 MAD, H1 2010 & H1 2011
 	 2011/2012
                                                                     •	 Types of Internet Activities by Popularity, in % of 	
 •	 News about B2C E-Commerce Players: Samsung, 	
                                                                     	 Internet Users, 2010
 	 2012




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Africa Internet & B2C E-Commerce Report 2012

Table of Contents (3 of 3)
 6. Morocco (Top Country) (cont.)                                   13. Kenya (cont.)

 •	 Mobile Broadband Subscriptions, in % of 	             	         •	 Place of Internet Use, in % of Population with 	 	
 	 Population, 2008 & 2010                                          	 Internet Access, 12 Months to May/June 2010
 •	 Number of Mobile Phone Subscribers, Internet 	 	                •	 Types of Internet Activities by Popularity, in % of 	
 	 Users and Internet Subscribers, in millions, 2011                	 Population with Internet Access, 6 Months to 		
                                                                    	 May/June 2010
 7. Algeria                                                         •	 Mobile Commerce Trends, 2011

 •	 B2C E-Commerce Trends, 2011/2012                                14. Libya
 8. Botswana                                                        •	 Internet and B2C E-Commerce Trends, 2012

 •	 Online Payment Trends, 2012                                     •	 Concerns regarding B2C E-Commerce, in %, 2011

 9. Egypt                                                           15. Namibia

 •	 Internet and B2C E-Commerce Trends, 2011/2012                   •	 Mobile Phone Internet Users and Social Network 	
 •	 Internet Users, in millions and in Percentage of the 	          	 Users, in % of Internet Users, 2011
 	 Population, Jan. 2010, Dec. 2010 & Jan. 2011                     •	 Breakdown of Devices used during first Use of 	 	
 •	 B2C E-Commerce News about BKam, March 2012                      	 Internet, in % Internet Users, 2011


 10. Ethiopia                                                       16. Tanzania

 •	 B2C E-Commerce News about soleRebels, July 	 	                  •	 Media Access at Home, by Media Type, including 	
 	 2011                                                             	 Internet, in % of Population, 2010
                                                                    •	 Breakdown of Devices used to Access the Internet, 	
 11. Ghana                                                          	 in % Internet Users, 2012
                                                                    •	 Types of Internet Activities by Popularity, in % of 	
 •	 Internet and B2C E-Commerce Trends, 2011                        	 Internet Users, 2010
                                                                    •	 Breakdown of Social Media Websites, in % of Social 	
 12. Ivory Coast                                                    	 Media Users, 2012

 •	 Market Penetration of Internet, Mobile and Fixed 	
                                                                    17. Tunisia
 	 Telecommunications, in %, 2011

                                                                    •	 Internet and B2C E-Commerce Trends, 2011/2012
 13. Kenya
                                                                    18. Uganda
 •	 Internet Trends, 2011
 •	 Internet Penetration, in million Users and in % of 	            •	 Internet and B2C E-Commerce Trends, 2012
 	 Population, Q4 2010-Q4 2011
                                                                    •	 Mobile Money Trends, 2012
 •	 Internet Access by Province, in % of Population, 	
 	 May/June 2010
                                                                    19. Zimbabwe
 •	 Internet Access by Age Group, in %, May/June 		
 	 2010
                                                                    •	   Internet and B2C E-Commerce Trends, 2011 and 	
 •	 Frequency of Internet Activities, in % of 	           	         	    Breakdown of Barriers to B2C E-Commerce 		
 	 Population, 6 Months to May/June 2010                            	    experienced by agricultural Food Companies, in %, 	
                                                                    	    2011


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Africa Internet & B2C E-Commerce Report 2012

                                                                                          Samples

                                                               RESEARCH ON INTERNATIONAL MARKETS
                                                                        We deliver the facts – you make the decisions




       In December 2011, Nigeria was the African country with most Internet
       users (45 mil.), followed by Egypt (22 mil.) and Morocco (16 mil.).
       Africa: Top Internet Countries, Rank 1-10, by million Users, December 2011

                                           Nigeria                                                                                              45,0

                                                  Egypt                                                 21,7

                                       Morocco                                              15,7

                                              Kenya                              10,5

                               South Africa                           6,8

                                       Tanzania                 4,9

                                            Algeria             4,7

                                          Uganda              4,2

                                             Sudan            4,2

                                            Tunisia           3,9

                                                          0                 10                     20                    30             40             50
                                                                                                    in million Internet Users
       Source: Internet World Stats, April 2012




                                                                                                                                                               22




                                                                RESEARCH ON INTERNATIONAL MARKETS
                                                                            We deliver the facts – you make the decisions




        Most B2C E-Commerce Players in South Africa experienced
        strong growth in the beginning of 2012.
       South Africa: Growing B2C E-Commerce Players, 2011/2012


                                                                                                                  www.kalahari.com
        Kalahari.com experienced strong growth in B2C E-Commerce
         in 2011, both in revenue and numbers of new shoppers. The
         number of new shoppers over the festive season 2011
         increased by +89%, compared to 2010.
        Takealot also expects strong growth in 2012. In the first three
         months of 2012 growth has been in the high double digit
         range.
                                                                                                                   www.takealot.com
        Online retailer Wantitall also experienced strong growth
         during the twelve months prior to March 2012 with sales up by
         between +10% and +15% from the previous year.
        B2C E-Commerce has become much more competitive over
         the last few years and businesses are expected to be forced to
         further their growth by investing money and depend on a
         strong brand in order to avoid a tough future.
                                                                                                                  www.wantitall.co.za




        Source: Business Technology News, March 2012




                                                                                                                                                                    69




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     remaining claims against that customer shall become immediately due and payable in full.           9.1	  he Parties shall hold in strict confidence for an indefinite period of time all data and
                                                                                                             T
     We shall then be entitled to rescind payment terms previously agreed upon and to demand                 information materials of which they gain knowledge as part of a Contract, be it orally, in
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     kruptcy or composition proceedings.                                                                     shall use them exclusively as part of the services covered by the relevant Order. This duty of
4.	 INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES                                                            confidentiality excludes data and information materials that:
4.1	 copyrights and other intellectual property rights in connection with our Products remain
     All                                                                                                	    a) were already known or accessible to any third party at the time of disclosure;
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     in any way exploit any of the Products made available by us, in whole or in part, except as        	    c)  ust be disclosed by order of and to a government agency or another competent third
                                                                                                                 m
     expressly permitted under the Contract.                                                                     party; and
4.2	Upon delivery of the Products to the customer and payment of the agreed fee, the customer          	    d)  ust be disclosed to legal or tax advisors of the contractual customer in question for
                                                                                                                  m
     obtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Products                    consulting purposes.
     provided to the customer for its internal purposes or any additional purposes set out in the       	 the cases of Sections c) and d), the parties shall (i) promptly inform each other about a
                                                                                                             In
     Order Form. A right to resell our Products requires our prior written approval.                         given request and prior to disclosing confidential information, and (ii) limit the disclosure of
4.3	  n the event that the parties agree on a “Single User License” under the Order Form, this
     I                                                                                                       confidential information to the minimum required.
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                                                                                                             We
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     of an organization shall be entitled to access the report. In the event that the parties agree     10.2	 ll disputes arising from or in connection with any Contract between the parties shall be
                                                                                                             A
     on a “Global Site License”, this means that all worldwide users of an organization shall be             resolved through the courts of Hamburg. Governing law is German law.




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Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com

  • 1. Africa Internet & B2C E-Commerce Report 2012 May 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions May 2012 Publication Date May 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 140 Covered Countries South Africa, Nigeria, Morocco (Top Countries) Algeria, Botswana, Egypt, Ethiopia, Ghana, Ivory Coast, Kenya, Libya, Namibia, Tanzania, Tunisia, Uganda, Zimbabwe Price Single User License: € 3,450 (excl. VAT) Site License: € 6,900 (excl. VAT) Global Site License: € 10,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 2. Africa Internet & B2C E-Commerce Report 2012 Key Findings Covering 16 African countries • With more than 40 million users, Nigeria was the African nation with the highest number of Internet users in December 2011, followed by Egypt and Morocco. • In South Africa, the share of online shoppers on Internet users has continued to grow strongly until 2011. Lower prices were a decisive factor for the B2C E-Commerce development. • Kenya showed strong growth potential, as it was the fastest growing Internet market in Africa in 2011, due to low mobile phone charges and increasing broadband capacity. • In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly between 2010 and 2011. • In Nigeria, at least one third of the population is expected to have direct Internet access by 2013. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 3. Africa Internet & B2C E-Commerce Report 2012 Table of Contents (1 of 3) 1. Management Summary 2. Africa: Regional (cont.) 2. Africa: Regional • Top Internet Countries, Rank 51-56, by Internet Penetration, in % of Population, December 2011 • Global and African GDP, in USD billion and African • Top Facebook Countries, Rank 1-10, by million Share of Global GDP, in %, 2012f-2030f Users, March 2012 • GDP Growth Rates in Africa and other major • Top Facebook Countries, Rank 11-20, by million Regions and Economies of the World, in %, Users, March 2012 2011-2013f • Top 10 Internet Countries, by Average Download • Real GDP Growth and real per Capita GDP Growth, Speed, in Mbps, 2012 by Region, in %, 2009-2011 • Top 10 Countries regarding Network Readiness, by • Top 5 Global Countries and Top 10 African Score (out of 7) and Global Rank (out of 142), Countries regarding Gross Domestic Product 2012 (GDP), by global Rank, in USD million, 2010 • Top 5 Countries regarding ICT Development, by • Top 10 Countries regarding per Capita GDP, in USD Global Rank, 2011 thousand, 2011 • Internet Trends, 2010/2011 and International • Top 5 Global Countries and Top 10 African Internet Bandwidth*, in Mbit/s, 2005 & 2010 Countries regarding Gross National Income (GNI), • Barriers to B2C E-Commerce, 2011 by global Rank, in USD million, 2010 • Mobile Payment Trends, 2012 • Top 5 Global Countries and Top 5 African Countries regarding Household final Consumption • Active Mobile Broadband Subscriptions, in millions Expenditure, by global Rank, in current USD billion and in % of Inhabitants, 2007-2011f and annual Growth, in %, 2010 • News about B2C E-Commerce Players: • Economic Trends, 2011/2012 ShopAfrica53, 2011 • Top Internet Countries, Rank 1-10, by million Users, December 2011 3. SADC: Regional • Top Internet Countries, Rank 11-20, by million Users, December 2011 • Households with Internet, in % of Households, • Top Internet Countries, Rank 21-30, by thousand 2010 Users, December 2011 • Internet Users per 100 Inhabitants and Growth, • Top Internet Countries, Rank 31-40, by thousand in % 2008 & 2010 Users, December 2011 • Top Internet Countries, Rank 41-50, by thousand 4. South Africa (Top Country) Users, December 2011 • Top Internet Countries, Rank 51-56, by thousand • Social Media Trends, 2011 Users, December 2011 • Online Habits of Audience on Real Estate Websites, • Top Internet Countries, Rank 1-10, by Internet 2012 and Online Activities of Real Estate Website Penetration, in % of Population, December 2011 Audience, in %, 2012 • Top Internet Countries, Rank 11-20, by Internet • B2C E-Commerce Trends, 2010-2012 Penetration, in % of Population, December 2011 • Spending on Online Shopping, by Gender, in %, • Top Internet Countries, Rank 21-30, by Internet 12 Months ending October 2011 Penetration, in % of Population, December 2011 • Top Reasons regarding Choice of Online Retailer, • Top Internet Countries, Rank 31-40, by Internet in % Online Shoppers, 2011 Penetration, in % of Population, December 2011 • Barriers to foreign Online Shopping, in % of • Top Internet Countries, Rank 41-50, by Internet Online Shoppers, 2011 Penetration, in % of Population, December 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 4. Africa Internet & B2C E-Commerce Report 2012 Table of Contents (2 of 3) 4. South Africa (Top Country) (cont.) 4. South Africa (Top Country) (cont.) • Reasons for Internet Usage, 2011-Q1 2012 and • News about B2C E-Commerce Players: Takealot, Breakdown of Online Retail into Air Tickets and 2011 Other Online Retail, in %, 2011 • News about B2C E-Commerce Players: Vaimo, • Mobile Retail Trends, 2012 2012 • Share of Mobile Phone Owners accessing the • Breakdown of Group-buying Websites, by Market Internet using their Phone, in %, 2011 Share, in %, 2011 • Breakdown of Mobile Commerce via Mobile Phones, in % of Mobile Internet Users, 2011 5. Nigeria (Top Country) • Mobile Banking Development, 2011/2012 • B2C E-Commerce Delivery Trends, 2011/2012 • Internet Trends, 2011-2015 • Online Research Conduction prior to In-Store • Total Internet Access and Internet Access in urban Purchase and Offline Research Conduction prior to and rural Areas, in % of Population, 2011 Online Purchase, by Gender, in % of Internet • Top 10 States by Internet Access, in % of Users, 12 Months ending October 2011 Population, 2011 • Online Research Conduction prior to Online • Media Access only and owned, by Media Type, Purchase, by Gender, in % of Internet Users, 12 including Internet, in % of Population, 2011 Months ending October 2011 • Broadband Internet Connections, in % of • Online Shopping Security Concerns, in % of Population, 2012 & 2015f Internet Users, 2009-2011 • Internet Users that had ever shopped Online, in %, • Online Travel Market Trends, 2011 2010 • B2C E-Commerce Sales, in ZAR billion, 2009-2011 • Number of Online Shops visited in a Month, in % of • Breakdown of total Retail into Online Retail and Internet Users, 2010 physical Retail, in %, 2010 and Online Retail and • Frequency of Shopping online, in % of Internet Physical Retail Growth Rates, in %, 2010 Users, 2010 • Most popular Categories in the Holiday Shopping • Breakdown of Online Payment Methods, in % of Season in South Africa, in %, 2011 Internet Users, 2010 • Online Shoppers, in % of Internet Users, • Buying and Shipping Options at selected foreign 2009-2011 B2C E-Commerce Platforms • Internet Users having shopped Online, by Gender, in %, 12 Months ending October 2011 6. Morocco (Top Country) • Growing B2C E-Commerce Players, 2011/2012 • Top 3 Online Shops, by Popularity, in %, 2011 • Internet and B2C E-Commerce Trends, 2011 and • Top 3 most popular Online Shops, Unique Visitors, Credit Cards in Morocco, in millions, 2010 & 2011 in thousands, and Audience Reach, in %, March • Internet Subscribers, in millions, 2010 & 2011 2012 • Breakdown of Internet Access Types, in % of • News about B2C E-Commerce Players: Amazon Internet Users, 2011 Web Services, 2012 • B2C E-Commerce Turnover, in MAD million, • News about B2C E-Commerce Players: Bid-or-Buy, 2010 & 2011 2012 • Average B2C E-Commerce Transaction Amount, in • News about B2C E-Commerce Players: Kalahari, MAD, H1 2010 & H1 2011 2011/2012 • Types of Internet Activities by Popularity, in % of • News about B2C E-Commerce Players: Samsung, Internet Users, 2010 2012 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 5. Africa Internet & B2C E-Commerce Report 2012 Table of Contents (3 of 3) 6. Morocco (Top Country) (cont.) 13. Kenya (cont.) • Mobile Broadband Subscriptions, in % of • Place of Internet Use, in % of Population with Population, 2008 & 2010 Internet Access, 12 Months to May/June 2010 • Number of Mobile Phone Subscribers, Internet • Types of Internet Activities by Popularity, in % of Users and Internet Subscribers, in millions, 2011 Population with Internet Access, 6 Months to May/June 2010 7. Algeria • Mobile Commerce Trends, 2011 • B2C E-Commerce Trends, 2011/2012 14. Libya 8. Botswana • Internet and B2C E-Commerce Trends, 2012 • Online Payment Trends, 2012 • Concerns regarding B2C E-Commerce, in %, 2011 9. Egypt 15. Namibia • Internet and B2C E-Commerce Trends, 2011/2012 • Mobile Phone Internet Users and Social Network • Internet Users, in millions and in Percentage of the Users, in % of Internet Users, 2011 Population, Jan. 2010, Dec. 2010 & Jan. 2011 • Breakdown of Devices used during first Use of • B2C E-Commerce News about BKam, March 2012 Internet, in % Internet Users, 2011 10. Ethiopia 16. Tanzania • B2C E-Commerce News about soleRebels, July • Media Access at Home, by Media Type, including 2011 Internet, in % of Population, 2010 • Breakdown of Devices used to Access the Internet, 11. Ghana in % Internet Users, 2012 • Types of Internet Activities by Popularity, in % of • Internet and B2C E-Commerce Trends, 2011 Internet Users, 2010 • Breakdown of Social Media Websites, in % of Social 12. Ivory Coast Media Users, 2012 • Market Penetration of Internet, Mobile and Fixed 17. Tunisia Telecommunications, in %, 2011 • Internet and B2C E-Commerce Trends, 2011/2012 13. Kenya 18. Uganda • Internet Trends, 2011 • Internet Penetration, in million Users and in % of • Internet and B2C E-Commerce Trends, 2012 Population, Q4 2010-Q4 2011 • Mobile Money Trends, 2012 • Internet Access by Province, in % of Population, May/June 2010 19. Zimbabwe • Internet Access by Age Group, in %, May/June 2010 • Internet and B2C E-Commerce Trends, 2011 and • Frequency of Internet Activities, in % of Breakdown of Barriers to B2C E-Commerce Population, 6 Months to May/June 2010 experienced by agricultural Food Companies, in %, 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 6. Africa Internet & B2C E-Commerce Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In December 2011, Nigeria was the African country with most Internet users (45 mil.), followed by Egypt (22 mil.) and Morocco (16 mil.). Africa: Top Internet Countries, Rank 1-10, by million Users, December 2011 Nigeria 45,0 Egypt 21,7 Morocco 15,7 Kenya 10,5 South Africa 6,8 Tanzania 4,9 Algeria 4,7 Uganda 4,2 Sudan 4,2 Tunisia 3,9 0 10 20 30 40 50 in million Internet Users Source: Internet World Stats, April 2012 22 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Most B2C E-Commerce Players in South Africa experienced strong growth in the beginning of 2012. South Africa: Growing B2C E-Commerce Players, 2011/2012 www.kalahari.com  Kalahari.com experienced strong growth in B2C E-Commerce in 2011, both in revenue and numbers of new shoppers. The number of new shoppers over the festive season 2011 increased by +89%, compared to 2010.  Takealot also expects strong growth in 2012. In the first three months of 2012 growth has been in the high double digit range. www.takealot.com  Online retailer Wantitall also experienced strong growth during the twelve months prior to March 2012 with sales up by between +10% and +15% from the previous year.  B2C E-Commerce has become much more competitive over the last few years and businesses are expected to be forced to further their growth by investing money and depend on a strong brand in order to avoid a tough future. www.wantitall.co.za Source: Business Technology News, March 2012 69 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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