SlideShare uma empresa Scribd logo
1 de 13
Stop Wasting Time  with Social Media!  How to Avoid the 9 Most Common Mistakes that Waste Time, Sap Energy & Derail the Best of the Best
Mistake #1: Not Knowing Why Use your “why” to guide you. When you wonder if you should use a certain social media tool or respond to an invitation to join a social network – check in with your “why”.
Mistake #2: Social Media Haystacking You can have it all – just not all at the same time! Examine your marketing. What’s working? What’s not? Replace what’s NOT working with social media.
Mistake #3: Poor Time Management Use your calendar ruthlessly. Which are your content-generating days? Which are your social media administrative days? Which are your days to actively engage?
Mistake #4: Not Having Your Short List Pick your services wisely. Which services will you use? Which will you ignore? Do you have room for trial-and-error?
Mistake #5: Not Setting Boundaries Create social media parameters. Who will you “friend” and why? Who will you ignore and why? Set “rules” for each networking service and tool.
Mistake #6: Not Considering the Source Who am I? award-winning social media consultant,  blogger, speaker, journalist and technologist  columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
Mistake #7: Not Leveraging Software Organization = Sanity  Let your software do the heavy lifting. Use “tack on” services to stay in the loop.
Your “social media bus” Evaluating consultants   Mistake #8: Not Getting Help
Mistake #9: Not Measuring What doesn’t get measured, gets forgotten!  Are you on track or not? Recognize a derailed effort. Triage & troubleshoot.
The Golden Rule… Do unto others as you would  have them do unto you. BONUS  Mistake: Not Using The Reciprocity Rule
Questions? Interactivity
Lena L. West - xynoMedia www.FriendFeed.com/LenaWest [email_address] 914.377.0600 Connect

Mais conteúdo relacionado

Destaque

TOPS Technologies Presentation
TOPS Technologies PresentationTOPS Technologies Presentation
TOPS Technologies PresentationPriyanka Chavda
 
RACCAP Email sign up sheet
 RACCAP Email sign up sheet  RACCAP Email sign up sheet
RACCAP Email sign up sheet Holley Jacobs
 
San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthy
San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthySan Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthy
San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthySwords to Plowshares
 
Dorene Warner: Logos
Dorene Warner: LogosDorene Warner: Logos
Dorene Warner: Logoswdesigngroup
 
We the People: What Do You Need to Believe...So You Can Achieve?
We the People: What Do You Need to Believe...So You Can Achieve?We the People: What Do You Need to Believe...So You Can Achieve?
We the People: What Do You Need to Believe...So You Can Achieve?Lena West
 
Full Range Leadership Development at Verizon
Full Range Leadership Development at VerizonFull Range Leadership Development at Verizon
Full Range Leadership Development at VerizonHolley Jacobs
 
Preventing Suicide in Teens
Preventing Suicide in TeensPreventing Suicide in Teens
Preventing Suicide in TeensHolley Jacobs
 
Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)
Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)
Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)Guilherme Basso
 

Destaque (10)

Mohamed Ali CV
Mohamed Ali CVMohamed Ali CV
Mohamed Ali CV
 
Scratch
ScratchScratch
Scratch
 
TOPS Technologies Presentation
TOPS Technologies PresentationTOPS Technologies Presentation
TOPS Technologies Presentation
 
RACCAP Email sign up sheet
 RACCAP Email sign up sheet  RACCAP Email sign up sheet
RACCAP Email sign up sheet
 
San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthy
San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthySan Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthy
San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthy
 
Dorene Warner: Logos
Dorene Warner: LogosDorene Warner: Logos
Dorene Warner: Logos
 
We the People: What Do You Need to Believe...So You Can Achieve?
We the People: What Do You Need to Believe...So You Can Achieve?We the People: What Do You Need to Believe...So You Can Achieve?
We the People: What Do You Need to Believe...So You Can Achieve?
 
Full Range Leadership Development at Verizon
Full Range Leadership Development at VerizonFull Range Leadership Development at Verizon
Full Range Leadership Development at Verizon
 
Preventing Suicide in Teens
Preventing Suicide in TeensPreventing Suicide in Teens
Preventing Suicide in Teens
 
Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)
Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)
Lideranca de Equipes - Prof. Guilherme Basso (Projeto INTEGRA)
 

Último

Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 

Último (20)

Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 

Stop Wasting Time With Social Media

  • 1. Stop Wasting Time with Social Media! How to Avoid the 9 Most Common Mistakes that Waste Time, Sap Energy & Derail the Best of the Best
  • 2. Mistake #1: Not Knowing Why Use your “why” to guide you. When you wonder if you should use a certain social media tool or respond to an invitation to join a social network – check in with your “why”.
  • 3. Mistake #2: Social Media Haystacking You can have it all – just not all at the same time! Examine your marketing. What’s working? What’s not? Replace what’s NOT working with social media.
  • 4. Mistake #3: Poor Time Management Use your calendar ruthlessly. Which are your content-generating days? Which are your social media administrative days? Which are your days to actively engage?
  • 5. Mistake #4: Not Having Your Short List Pick your services wisely. Which services will you use? Which will you ignore? Do you have room for trial-and-error?
  • 6. Mistake #5: Not Setting Boundaries Create social media parameters. Who will you “friend” and why? Who will you ignore and why? Set “rules” for each networking service and tool.
  • 7. Mistake #6: Not Considering the Source Who am I? award-winning social media consultant,  blogger, speaker, journalist and technologist columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
  • 8. Mistake #7: Not Leveraging Software Organization = Sanity Let your software do the heavy lifting. Use “tack on” services to stay in the loop.
  • 9. Your “social media bus” Evaluating consultants Mistake #8: Not Getting Help
  • 10. Mistake #9: Not Measuring What doesn’t get measured, gets forgotten! Are you on track or not? Recognize a derailed effort. Triage & troubleshoot.
  • 11. The Golden Rule… Do unto others as you would have them do unto you. BONUS Mistake: Not Using The Reciprocity Rule
  • 13. Lena L. West - xynoMedia www.FriendFeed.com/LenaWest [email_address] 914.377.0600 Connect

Notas do Editor

  1. There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  2. There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  3. There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  4. There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  5. There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  6. There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  7. Get the right people on your social media bus. Consider the source – tactic #1.
  8. Get the right people on your social media bus. Consider the source – tactic #1.
  9. Get the right people on your social media bus. Consider the source – tactic #1.
  10. Get the right people on your social media bus. Consider the source – tactic #1.