1. By Nancy, Jordan, David & Leticia

2. Production- Digital Filming C.G.I
Celluloid film is used for the majority of films as C.G.I : Computer Generated
the image quality of the film was nothing Imagery
compared to others.
As a result of it being cheaper than film, digital
C.G.I is often found in
filming is now widespread especially amongst Hollywood Blockbusters with
indie film makers who have a low budget for high budgets and is a form of
making their films. computer generated graphics.
At the moment Digital film is usually used for
editing then later changed to film when being Raw elements are usually shot in
released out in the cinemas. The process is quite front of a blue/ green screen so
expensive, time consuming and low quality. the background wanted for that
Digital video doesn't allow this process and is
more resourceful as the footage is shot digitally
shot can be created using C.G.I
and can then be edited immediately even during and then placed behind.
shooting.

3. Motion Capture
Motion capture is recording
actions of actors that are human
and then mapping it onto 3D
animated digital model of the
character.
Motion capture can be used for
fingers, face and delicate
expressions.
Motion capture only records the
movement of the actor and not
his/ her appearance.

4. Attack The Block Batman (Trilogy)
 CGI used on the creatures to take Motion capture used for
out all of the detail.
the face of two face.

5. Distribution is a long By taking the actual
and very expensive rolls of film out of the
process. The distributors picture, you can save
have to pay for someone a great deal of money.
to package the film, put Also the film itself can
it in the van and drive degrade over time and
the van to the various can get dirty due to
cinemas and in some finger prints which
cases, shipping it. will damage the film
itself, so when the
film runs it will be
dirty
Due to the large costs involved in distributing, films with a big
budget can distribute to many places, when of the is majors is
paying to distribute a film they send it everywhere because thy
have the funding, where as a indie film would have to be very
picky on who the distribute it to.

6. This is where digital distribution comes into play, instead
of spending all hose costs on hiring vehicles and people
to deliver your film, you could send it via email
instead, via a storage website or a memory stick. This
saves a lot of money for the film companies, and for small
indie films this gives them more of a budget to spend on
their film. The drawback of this is that it puts the people
that used to package and deliver it out of a job.
Digital film is not a
physical object therefore
cannot get dirty or A negative draw back to
degrade over time. By this is it makes it even
having the film digitally easier for piracy to come
it can be shown in many about, because a email
screens in the containing a film can
cinema, under that one easily be intercepted and
file instead of having to uploaded.
use a roll o film per
screen.

7. ATACK THE BLOCK BATMAN TRILOGY
 Attack the block had a small
budget of £9Mil therefore
 Now for the batman trilogy
they could only afford to
they have a huge amount of
send it to certain cinemas
backing and
across the country, appealing
funding, meaning they can
to a local and niche audience.
distribute it to a whole load
However they managed to
of cinemas all across the
take it to America, but due to
world, an because they have
the sang and London accents
such a strong marketing
it did not do so well.
campaign they will easily
make there money back.

8. Websites – movies can now make
their own official websites with
packed information and market
their products through it because
majority of us now have access to
the internet nowadays.
Attack the block -
http://www.attacktheblock.com/
Batman returns -
IMDB(internet movie data http://www2.warnerbros.com/bat
base) – The IMDb started manbegins/index.html
The dark knight -
as a hobby project by an http://thedarkknight.warnerbros.c
international group of om/dvdsite/
movie fans, essentially The dark knight rises -
http://www.thedarkknightrises.co
something by movie fans
m/
for movie fans. It is a
huge collection of movie
information. Which Mobile phones – as the years go by we are
contains information on being introduce to new phones with new
upcoming movies technologies and updates. Our phones are
allowing anyone to see now capable of doing all the things our
computers does which makes it easier for
it. movies like attack the block and the batman
trilogy to market their films. People can now
customise their phones with movie
applications. Movies can use the
applications on our phones to communicate
with us about their movies.

9. Viral campaign - Viral marketing, viral advertising, or marketing buzz
are buzzwords referring to marketing techniques that use pre-existing
social networks to produce increases in brand awareness or to achieve
other marketing objectives (such as product sales) through self-
replicating viral processes, analogous to the spread of viruses or
computer viruses.
Viral marketing may take the form of video clips, interactive Flash
games, advertising, games, eBooks, brand able software, images, or
text messages.

10. IMAX-
It has a wide-screen
cinematography (The technique
of motion picture photography)
that produces an image 3D-
Is a movie with images that have a three
roughly ten times larger than
dimensional form or appearance.
the standard film which is 35 It’s a motion picture that causes an illusion of
mm. depth perception. It comes from stereoscopic
It’s done to project images that photography, a regular motion picture camera
have greater sharpness and system is used to record the images from two
definition than can be shown in perspectives (or computer-generated imagery
conventional cinemas, usually generates the two perspectives in post-
production) Special projection hardware and/or
on a gigantic screen several
eyewear are used to provide the illusion of depth
stories high. when viewing the film (3D glasses).

11. DVD
DVD is Short for digital versatile
disc or digital video disc, a type of
optical disk technology similar to TV on demand-
the CD-ROM. A DVD holds a Video on Demand or Audio and Video on Demand
minimum of 4.7GB of data, enough are systems which allow users to
for a full-length movie. DVDs are select, watch/listen to video or audio content on
commonly used as a medium for demand. IPTV technology is often used to bring
digital representation of movies and video on demand to televisions and personal
other multimedia presentations that computers
combine sound with graphics. Television Video on demand systems either
One of the best features of DVD stream the content through a set-top box, a
drives is that they are backward- computer or other device. allowing viewing in real
compatible with CD- time, or download it to a device such as a
ROMs, meaning they can play old computer, digital video recorder (also called a
CD-ROMs, CD-I disks, and video personal video recorder) or portable media player
CDs, as well as new DVD-ROMs. for viewing at any time.
Newer DVD players can also read of depth when viewing the film (3D glasses).
CD-R disks.

12. 4D
4-D describes an entertainment presentation
system combining 3-D film with physical effects
in the theatre, which occur in synchronization
Streaming media with the film. Because the physical effects are
Streaming media is multimedia that expensive to set up, 4-D films are usually
is constantly received by and presented only at special venues such as theme
presented to an end-user while parks and amusement parks. However, in
being delivered by a streaming Korea, some movie theatres also have the ability
provider. With streaming, the client to present a 4-D film and the film Avatar was
browser or plug-in can start one of 10 films that have received the
displaying the data before the treatment, starting with Journey to the Centre of
entire file has been transmitted the Earth.
The distinction is usually applied to
media that are distributed over Some of the effects simulated in 4-D films
telecommunications include rain, wind, strobe lights, and vibration.
networks, because most other The use of water sprays and air jets is also
delivery systems are either common. A 4-D film is not shown in a motion
streaming (e.g., radio, television) or simulator, although some seats in 4-D venues
no streaming (e.g., books, video vibrate or may move a few inches during the
cassettes, audio CDs presentation.
of depth when viewing the film (3D glasses).

13. Blu- ray
Blu-ray disk is optical disc
storage medium. It was Love film
designed to replace the DVD Love Film is a UK-based provider of home video
format. Blu-ray discs contain and video game rental through DVD-by-mail and
25 GB streaming video on demand in the UK, Germany
and Scandinavia. It is currently an Amazon.com
The name Blu-ray Disc refers subsidiary, and operates the Love Film website, as
to the blue laser used to read well as providing outsourced website and delivery
the disc, which allows infrastructure for other British companies.
information to be stored at a In January 2012, Love Film announced that it had
greater density than is possible reached 2 million subscribers. It also claims over
with the longer-wavelength red 70,000 titles and over 4 million DVD, Blue-ray or
laser used for DVDs. Games rentals per month across five countries.
Through a series of mergers and
The major application of Blu- acquisitions, Love Film has, in a few
ray Discs is as a medium for years, become the leading online DVD rental and
video material such as feature streaming outlet in the UK and across Europe.
films. of depth when viewing the film (3D glasses).

14. Multiplex
A multiplex is a movie
theater complex with
multiple screens, typically six
to ten screens. They are
usually housed in a specially
designed building.
Sometimes, an existing venue
undergoes a renovation
where the existing
auditoriums are split into
Triple play-
Netflix smaller ones, or more
Triple Play is a form of auditoriums are added in an
home entertainment Netflix is an American
extension or expansion of
optical disc distribution provider of on-demand the building. The largest of
which provides the buyer Internet streaming these complexes can sit
with a film or TV series in media in the United thousands of people and are
three different formats in States, Canada, Latin sometimes referred to as a
America, the megaplex.
a single keep case. The
Caribbean, United Definitions of what
formats are Blu-ray constitutes a multiplex
Disc, DVD, and a digital Kingdom and Ireland
versus a megaplex are
copy and flat rate DVD-by- related to the number of
mail in the United States screens, but often the
comparison is arbitrary

15. The dark knight:
•IMAX
•Triple play Attack the block:
•DVD/ Blu ray Attack the block (the
•TV on demand film) was released on
•Multiplex DVD and Blu-ray Disc
•Full release in the UK on 19
•Media streaming September 2011
•Netflix Limited CGI because
•Love film it indie
•3D/4D Limited release