This document discusses distribution channels and supply chain management. It compares a typical distribution channel to an online distribution channel. It then provides questions about distribution activities, customer interactions, internet use, strengths/weaknesses, and future industry outlook. Next, it profiles a distributor of auto parts and tires. It notes the distributor has over 180 suppliers. Finally, it defines a supply chain as a system involving people, activities, information and resources to move a product from supplier to customer through transformation of raw materials into a finished product delivered to end customers. It also asks how a supply chain is formed.