Matt Cutts: Nofollow Links Are Small

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Matt Cutts: Nofollow Links Are
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SEO (86) Posted on July 6, 2012 2:35 pm by admin Comment
SEO NEWS (27) Google’s Matt Cutts recently downplayed the significance of social signals in search,
Web News (5) compared to links. Search Marketing Expo uploaded a new video to YouTube, featuring a
discussion between Cutts and moderator Danny Sullivan, in which he talks about the notion
Re ce nt Posts that social signals have replaced links. In short, while social signals may gain power in time,
Google and Bing Search M links are still pretty important.
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Google Is Considering Disc
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Matt Cutts: Nofollow Links
Are Small
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S.E.O. | SEO Services Su
mmer offer | SEO Basics -
Search Engine Optimizatio
n Tips & Tricks for Beginner
s on SEO Services Summe “If you look at the library of congress, they say they have 151.4 million items,” says Cutts.
r offer “That’s roughly 34 million books, and if you convert that to just pure text like OCR, that’s
S.E.O. | Matt Cutts Addres something like ten terabytes. The web capture team at the library of congress says they
ses Duplicate Content on G have 235 terabytes. Now everybody in this room probably ought to be saying to themselves:
oogle Penguin Update 235 terabytes for the largest library in the world is not that much data. YouTube gets 72
S.E.O. | Tips to Building Eff hours of video uploaded every minute. So the web is the largest source of data we’ve ever
ective LinkWheels | Blog S seen before.”
EO on Tips to Building Effe
“There’s more data being generated on the web, compared to any other source of data
ctive LinkWheels
around the web, and I think, the fact is, a lot of people think, ‘Links are dying,’ or ‘Links are
M e ta not a democracy,’ or ‘It’s impossible to get links that aren’t nofollow,’ or whatever,” says
Cutts. “And the fact is, that’s a little bit of a bubble in my opinion, in the SEO industry,
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because if you look at the actual percentage of Nofollow links on the web, it’s a single digit
Log in percentage. In fact, it’s a pretty small single digit percentage. So there’s this perception that,
Entries RSS ‘Yes, everything will go social,’ or ‘Links are completely obsolete,’ and I think it’s premature
to reach that conclusion.”
Comments RSS
“I don’t doubt that in ten years, things will be more social, and those will be more powerful
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signals, but I wouldn’t write the epitaph for links quite yet,” he adds.
T ags You would think that social signals are pretty damn important, looking at Google’s results on
any given day, if you’re using Search Plus Your World (and there’s a good chance you are,
article directories backlink ba
as it’s the default experience for signed in users). How often have you seen results appear
ck links digg directory submi
simply because someone you’re connected to through Google+ has +1′d something?
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ssions ethical seo google
I don’t necessarily think social is the best indicator of relevance, as I’ve discussed in the
nternet marketing
1 past, but I do believe they can carry a lot of weight, and perhaps more importantly, will help
link buildin you diversify your traffic sources, and not have to depend on the search giant for so much of
your traffic.
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n link building expert link b This entry was posted in SEO NEWS. Bookmark the permalink.
uilding service link b PageRank Google Is Considering Discounting
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