2. What was broken in tradition marketing? What customers wanted? Traditional Marketing Video Text Medium Real-time, minutes Days, Weeks Response time Post, questions, comments, votes, reviews, ratings Market research Feedback viral, referrals, subscriptions, CSR via e-mail marketing, ISR, … Distribution Many, including “outsiders” Few, marketing department Content Producers Personalized Masses Audience Informal, Un-edited, Organic, Listen & then talk, dialog, simple, authentic Formal, Scripted, Monologue Message Customer, Community Company Conversation is About
