Presented by Ernie Medina, Jr. DrPH at the Movement & Learning Conf., hosted by La Sierra Univ, July 28, 2011

1. USING DIGITAL
TECHNOLOGY TO
PROMOTE
PHYSICAL ACTIVITY
Ernie Medina, Jr., DrPH, CHFS
Movement & Learning, Thursday, July 28, 2011
http://tinyurl.com/DigitalTechPA

2. Intro
 Education
 Andrews University, ‘89
 Loma Linda University ‘93
 Professional hats
 Beaver Medical Group – Prev. Care Specialist
 Loma Linda University – Assistant Clinical Prof.
 MedPlay Technologies – CEO/Co-founder
 Shinobi Labs– Co-founder

3. Overview
 The need
 PA Rx
 Categories of tools
 Resources

4. Mission Inn Half Marathon, Nov. 14, 2010
Team Medina in action!

5. “Noooo, it’s a
scary world
out there!”

6. “I’d rather
stay here
in bed.”

7. Our kids’ lives are at stake!

8. Being a couch
potato can kill you!
(And it’s not the carbs…)

9. Worst risk factor?
Sedentarianism
Hypokinetic Dz

10. October, 2008
Rear Admiral Penelope Royall
http://www.health.gov/paguidelines/

11. Know benefits, yet 56.5 % aren’t doing!
81.6% kids (81.8% of adults)
18.4 % kids did meet 60” daily
Hypokinetic disease is deadly!!!
Source: Healthy People 2020; National YRBS 1991-2009

12. Hans Kraus, MD
1960

13. Why be
physically
active?

14. Benefits of PA well-known

15. Rx for
physical
activity

16. Aerobic - Kids
60 minutes daily

17. Aerobic - Adults
150 minutes per week
moderate intensity

18. Strength training - Kids
3 days per week

19. Anaerobic
Adults/Older adults
Strength training
2 days per week

20. Do something!
Daily
10 minute blocks

21. Move more!

22. Build it into your
work day

23. Highly allergic to sedentarianism-causing agents!

25. Traditional gadgets

26. CES 2011

27. Shellie Pfohl
Exec. Dir.
Presidents Council on
Fitness, Sports, &
Nutrition
Ernie@MedPlayTech.com

29. http://tinyurl.com/WSJShapeUpApps

30. http://tinyurl.com/QSelfAppList

32. Why use digital tools?

33. The Interface to
Healthcare is Broken
 Dr. visits <20 minutes
 20+ icons on desktops in hospitals
“Information as
 Text based information abounds
displayed in
 Lack of standards in all healthcare is slow,
information design let alone actual
practices lacks design &
 ESL, Youth, Elderly communication impact, anti-patient,
issues anti-engaging”
 Wellness / self-directed care not
linked or monitored - Ben Sawyer
Games for Health
 Health reform

34. http://www.continuaalliance.org

37.  monitoring
Future of
healthcare?
 Improved outcomes
 Improved use of
resource

39. Source: Ellen LaPointe
HopeLab | Vice President, Strategic Partnerships
www.hopelab.org

40. Top 5 Excuses
 Too expensive
 Too painful
 Special
Limitations
 It’s boring
 No time

41. Categories
 Mobile gadgets  Assessment tool
 Accelerometers  SSD Controller
 GPS
 Exergaming
 Web-based
 Resources
 Live coaching
 Virtual trainer
 Competition

42. Mobile Gadgets

43. Mobile Web – New Data Business Models
43 43 43

44. Problem: Walking is Boring
American’s Aren’t Exercising
According to the CDC, 65% of
Americans 18-years and older do not
have regular leisure-time activity1.
Top barriers to exercise2:
 Motivation
 Boredom / Not enjoyable
 Lack of encouragement, support
and companionship
1www.cdc.gov/nchs/data/series/sr_10/sr10_249.pdf
2www.cdc.gov/physicalactivity/everyone/getactive
/barriers.html

45. www.mobileAdventureWalks.com

46. Solution: Mobile Game
Watch Videos
Solve Clues
Answer Q’s
Earn Points
Next
Location
!

47. Future Version
• Player generated
walks
• Friends
• Stats
• Challenges

48. Why it Will Help your Clients
Motivational
 Dynamic walks create a different experience
 Easy to attract and include family
 Accumulate in-game points
Fun
 Feels like an adventure
 Player-generated routes to choose from
Social
 You’ll be able to connect with clients and create a
community

49. How to Get Started
 Get notified when it’s available,
sign up for mailing list at:
www.MobileAdventureWalks.com
 Get involved:
Email
Fun@MobileAdventureWalks.com
to find out how to create your own
Adventure Walk

50. Mobile Adventure Walks Movie
http://tinyurl.com/mAdvWalk

52. Accelerometers

55. Web-based Tools
Tracking

56. www.fitday.com www.dailyburn.com
www.sparkpeople.com www.fitclick.com

61. Client A
Client B
Client C
Client D

62. Client A
Client B
Client C

64. www.HelpYouGetStarted.com

65. www.HelpYouGetStarted.com

68. Assessment Tools

69. THE BODY CONDITIONER
Overview

70. THE BODY CONDITIONER

71. THE BODY CONDITIONER

72. SSD
COMPANY
LIMITED
For
more
informa8on
email:
pnewman@shinsedai.co.jp

73. Exergaming/Active Gaming

74. Screen-
based

75. Ernie@MedPlayTech.com
Non-screen based

77. Loma Linda University Drayson
Center XRtainment Zone
Special needs Athletic training
Senior physical, cognitive,
Rehab & social fitness

78. We need more evidence-based research!

79. Next generation controllers
Sony’s Move
Sept. 19, 2010
$99.00
Microsoft’s Kinect
Nov., 2010, $150

83. Digital Tools Resources

84. www.dogtra.com

85. http://exergaming.pbworks.com
http://exergamesunlocked.com
http://www.Exergamefitness.com
http://exergamingevangelist.blogspot.com

86. http://www.pesoftware.com/

87. http://physicalactivityevangelist.blogspot.com/

88. Thank you! ernie@medplaytech.com
C: 909-747-5935

89. Audience Participation:
Share your ideas!