1. Welcome to a
New Mobile World

2. Norman Ortiz

5. Adults Who Don’t Own a PC

6. PC vs iOS/Android Sales in US

7. Desktop vs Mobile Web Usage

8. Main Device for Internet Access
70.3%
Phone
62.9%
PC @ Home
13%
PC @ Work
12%
Tablets
14%
Others
0%
20%
2013
40%
60%
2012
80%

11. Mobile Phones Worldwide
6,800,000,000

12. Mobile Phone Penetration by Country
Australia
Brazil
China
India
Italy
Russia
South Korea
United Kingdom
United States

13. Smartphone Penetration Worldwide

14. Mobile Market Share Worldwide

15. Smartphone Market Share in US

16. Mobile OS by Countries

17. Smartphone Brands in US

18. Smartphone Penetration by Age

19. Tablets

20. Tablets

22. Apps vs Browsing Worldwide

23. Apps Downloaded
85%
40%
27%
18%
Entertainment
Music
Social Networks
News

24. Use of Mobile Devices
SMS 81%
Internet 75%
Take/Share Photos 38%

25. Location Based Services Worldwide

26. $26 Billion in App Sales Worldwide
$30,000
Paid-for
$25,000
In-App Purchases
Advertising
Millions
$20,000
$15,000
$10,000
$5,000
$0
2011
2012
2013
2014
2015
2016

27. $59 Billion in App Sales Worldwide
$30,000
Paid-for
$25,000
In-App Purchases
Advertising
Millions
$20,000
$15,000
$10,000
$5,000
$0
2011
2012
2013
2014
2015
2016

29. Comparison

30. What are the Differences?
Web
• Less Dev Time
• Faster Updates
• Faster Publications
• Use of GPS
• Content Driven
Native
• Use of device hardware
• Camera
• Bluetooth
• Accelerometer
• Shake
• GPS
• Multi-Platform
• Faster Performance
• Offline Mode
• No Pay for Use
• Complicated Apps/Games
• Ads
• Monetization
• In-App Purchases
• Pay per Use
• Ads
• In-App purchase
• Offline Mode

31. In Conclusion
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