Company overview lunch & learn

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The online marketer’s challenge:

[object Object],[object Object],[object Object],[x+1] delivers the power of relevant communications to the world’s best companies Customer-centric, data driven online marketing

A common data and reporting infrastructure ties the products together and enables advanced custom analytics The decision server (SSM) delivers the decision or the content to the 3 rd party ad or content server for each channel Display Site Search / LPO Data & Reporting Targeting / Decisioning Serving Tools and Interface Email Offline: Direct Mail Call Center Courier Video Unified Interface Integrated Partners and Open API’s Reporting and Analytics [x+1] Technology Platform Technology Platform POE models provide algorithmic optimization decisions in real time List builder creates contextual, geographic/demographic data, and behavioral lists Rules engine allows for marketer defined decisions, alone or combined with POE

POE is the heart of the solution identifies consumer attributes correlated with positive responses to a marketer's advertising and uses this information to identify target audience profiles Technology Platform HTTP and IP Data Demographic Data Contextual Data Customer Data Behavioral Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience 8 Audience 12 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Company Overview Our unique value proposition [x+1] Technology Predicts the Response Rate and Value of Online Users, One Impression at a Time… … in order to Maximize the Performance of Online Media and Websites Audience Segments [x+1]’s predictive marketing engine substantially increases conversion rates among highly-valued customers and prospects

Proven Value to Leading Advertisers Advertisers / Brands Company Overview Agencies / Marketers

Spurred by industry recognition

[x+1] enables marketers to manage ALL prospect and customer touch-points through a single decision engine Search Landing page Display E-Mail Offline Lists Client Website POE-enabled Real-Time Targeting Client Marketing Database Mobile Video Product portfolio Offline transactions Direct mail exposure Tenure

Why Clients Choose [x+1] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company Overview

Large, Dynamic Market Opportunities $13.8bn 14.6% CAGR Estimated $42bn Total Addressable Market $8.6bn 10.9% CAGR $8.6bn 7.5% CAGR $2.2bn 30.8% CAGR $3.8bn 34.3% CAGR $5.2bn 17.3% CAGR Search Email Mobile Online Video CRM Marketing Display Source: Wall Street research. Note: Market size values represent estimates for 2010E. CAGR values represent estimated organic growth rates from 2009-2012E. Company Overview [ x+1 ] Digital Marketing Optimization Engine

[object Object],[object Object]

Case study: Delta optimizes customers and prospect interaction across digital channels Client Marketing Data Warehouse Search Display E-Mail Lists (other channels) 3 rd Party Data Multi-Channel Prospect/Customer Engagement Management & Delivery Targeting Operations Modeling Rules, Testing Lists Reporting Execution Response Attribution List Mgt Campaign Set-up Real-Time Prospect / Customer Targeting Database Automated Synchronization

[object Object],Home Page Optimization and Search Integration

First the hero shot… then other placements made dynamic B D C E A Dynamic Variables: Headers Headlines Copy Action Buttons Images Dynamic pages enable a personalized experience that is integrated with any banner ad or search keyword campaign. A B C D E

Delta.com After [x+1] Optimization ,[object Object],[object Object],[object Object]

Audiences are identified and addressed with uniquely relevant content ,[object Object],Fare Sale Breadth - SAM Urban Breadth – All Other Origin NTR Functionality – West EU Urban Functionality – US Urban Functionality – US Rural Functionality – US Beach Functionality – SAM Urban Functionality – Nature Functionality – Middle East Functionality – Africa Functionality – Asia Functionality – Carribean Functionality – East EU Personalization of Delta’s pages drives lift and produces significant incremental revenue In 6 months, [x+1] has generated 40x ROI for Delta Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales

2010: Customer data and digital marketing hub ,[object Object],[object Object],YOU ARE ALMOST THERE! Less than 500 Miles to GOLD medallion status. Book a fare sale now! Middle Seat Monday? Sorry your flight was not perfect. Please accept free Wi-Fi on your next trip with Delta

[object Object],[object Object],[object Object],[object Object],[object Object],2011 Key Initiatives

Company overview lunch & learn

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