4. A common data and reporting infrastructure ties the products together and enables advanced custom analytics The decision server (SSM) delivers the decision or the content to the 3 rd party ad or content server for each channel Display Site Search / LPO Data & Reporting Targeting / Decisioning Serving Tools and Interface Email Offline: Direct Mail Call Center Courier Video Unified Interface Integrated Partners and Open API’s Reporting and Analytics [x+1] Technology Platform Technology Platform POE models provide algorithmic optimization decisions in real time List builder creates contextual, geographic/demographic data, and behavioral lists Rules engine allows for marketer defined decisions, alone or combined with POE
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7. Proven Value to Leading Advertisers Advertisers / Brands Company Overview Agencies / Marketers
10. [x+1] enables marketers to manage ALL prospect and customer touch-points through a single decision engine Search Landing page Display E-Mail Offline Lists Client Website POE-enabled Real-Time Targeting Client Marketing Database Mobile Video Product portfolio Offline transactions Direct mail exposure Tenure
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12. Large, Dynamic Market Opportunities $13.8bn 14.6% CAGR Estimated $42bn Total Addressable Market $8.6bn 10.9% CAGR $8.6bn 7.5% CAGR $2.2bn 30.8% CAGR $3.8bn 34.3% CAGR $5.2bn 17.3% CAGR Search Email Mobile Online Video CRM Marketing Display Source: Wall Street research. Note: Market size values represent estimates for 2010E. CAGR values represent estimated organic growth rates from 2009-2012E. Company Overview [ x+1 ] Digital Marketing Optimization Engine
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14. Case study: Delta optimizes customers and prospect interaction across digital channels Client Marketing Data Warehouse Search Display E-Mail Lists (other channels) 3 rd Party Data Multi-Channel Prospect/Customer Engagement Management & Delivery Targeting Operations Modeling Rules, Testing Lists Reporting Execution Response Attribution List Mgt Campaign Set-up Real-Time Prospect / Customer Targeting Database Automated Synchronization
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16. First the hero shot… then other placements made dynamic B D C E A Dynamic Variables: Headers Headlines Copy Action Buttons Images Dynamic pages enable a personalized experience that is integrated with any banner ad or search keyword campaign. A B C D E
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Notas do Editor
12/02/10
We’ve been around since 1999, formerly Poindexter Systems.
We’ve been around since 1999, formerly Poindexter Systems.