Presentation by Kay Gruenwoldt, Head of Title Marketing, Nokia (Vancouver, Helsinki) at Media '08, Sydney, 7th March 2008

1. X|Media Lab Sydney, Media 2008
For the love of Gaming – Creating
mobile content for the next
generation
Company Confidential

2. Nokia Games Publishing
Showcase Push the Inspire and
Technology boundaries stimulate
Company Confidential
3/7/08
by Nokia
2

3. Discover
N-Gage Try
experience Purchase
On mobile Play
Share
Connecting people through play
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3 © 2008
Nokia by Nokia
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t / 2008-02-15 /
AV

4. Games
Devices
Service
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4 © 2008
Nokia by Nokia
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t / 2008-02-15 /
AV

5. Content!
How?
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3/7/08
by Nokia
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6. Mobile devices have become
powerful multimedia computers
All my connected applications,
always with me
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GPS
6 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

7. Technology - Controls
“Simplicity reigns in the core fishing part, but wrapped
around it is a glorious amount of depth with both
excellent offline and online elements! It's done the
seemingly impossible and grafted a role-playing
game mechanic onto a fishing experience to create
something new and wonderful.” Pocketgamer.com
CotD
Everybody plays
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3/7/08
by Nokia
7

8. Technology - Controls
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8 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

9. Mobilizing web2.0 and social
networking
Mobile device becomes people’s primary
interface to internet and social networks
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9 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

10. • Casual mobile minigames for everyone
• Play, make and share your own games;
create and share content from your
pictures, video clips, sound files on your
mobile and PC
• Game types that are familiar to
everyone: picture puzzles, quizzes, top
trumps, amusements etc.
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10 © 2008
Nokia by Nokia
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t / 2008-02-15 /
AV

12. What is next?
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12 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

13. Technology
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13 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

14. Context
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15. Personal Development
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15 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

16. Utilize
Techology
Leading
Listen to products
your that push
customers the
boundaries
Innovate
and take
risks
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16 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

17. Examples?
Google
Facebook &
launching
Music
Google Gears
A Fishing game
Citigroup and
is Nr. 1 title on
SK Telecom
N-Gage
Company Confidential
17 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV

18. For the Love
of Gaming
Thank you!