Mobile International Trends For Presentation Feb2
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The document provides an overview of international mobile trends, focusing on mobile entertainment categories in the US and China. It discusses mobile TV/video, mobile music, SMS/MMS, and mobile social networking trends and usage in both countries. Some key points include rapid growth of mobile subscribers in China, differences in mobile TV standards and delivery between the US and China, the popularity of SMS in China, and projections that mobile will increasingly become a platform for entertainment and connecting more people to the internet through social media.
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Mobile International Trends For Presentation Feb2
- 3. Overview of Mobile Landscape in US and China Factors of Mobile phone growth: China: As of Nov, 2008, there were ~6.9 billion mobile subscribers in China. That number is growing 1.01%/month and 17.51%/year. US: As of Nov 2009, there were over 234MM mobile subscribers in the United States. Mobile subscriptions are growing at a 2MM/year rate (230MM Nov 08 to 232MM Nov 09) Country Number of mobile phones Population % of mobile subscribers Data Updated Date China 703,000,000 1,335,330,000 52% Dec. 2008 USA 276,610,580 308,505,000 76% Nov. 2009
- 6. Mobile TV: US (Con’d)
- 9. User growth: Mobile TV/Video in China (unit: 10,000 people)
- 10. Revenue Growth: Mobile TV/Video in China (in 100M rmb)
- 12. Mobile Music
- 17. SMS/MMS
- 20. Prevalence of mobile service
- 21. Why SMS is so popular in China?
- 22. Challenges : SMS/MMS: China
- 25. Mobile SNS: US A groom used his mobile phone to update the relationship status on Facebook ／ Twitter during the wedding .
- 26. Mobile SNS: US (Con’d)
- 28. Mobile SNS: US (Con’d)
Notas do Editor
- We are a group of individuals originating from Asia and North America In our mobile research, we will delve into Mobile Usage in China and the United States as representative samples of Asian and North American mobile consumption Comparing various “infotainment” applications of the mobile device in China and the US, we will show differences and similarities, leading to projections of future global mobile usage