2. What is this all about?
Bubble burst, led by the US communication
industry – what to do in new environment?
European has similar and also different
regulatory and business environment.
What could learn from the US?
3. CHALLENGES
Street
Opportunities
Perspectives
Operation
Reality Regulation
Competition
Assets
Technology Financial Industry
Innovations Markets Environment
6. LANDSCAPE
TELECOM IN US
Long-Haul Metro Access
“Unregulated” “Unregulated” Regulated or
Semi-Regulated
AT&T MSO
Worldcom ILEC
Spring CLEC
Qwest
7. REGULATION AND BUSINESS
VOICE DATA VIDEO
Communication Information Content
Regulation Services Services Service
Title 2 Title 1 Title 6
Requirement Open Pipe None Franchising
Business Selling Minutes Flat rate Flat rate
+ Usage
Regulation Business Platform
8. HARVEST ON REGULATION
Regulation (intend) Harvest
Managed Infrastructure
Open Access Managed Services: multi-
dimension business
Open Conditional Open platform
Access CPE innovation
Digital Video Full digital platform
9. INDUSTRY DYNAMICS
Cable Dominates ILECs Dominates Cable Leads HSD
Video Market Voice Market Market
Video Voice Data
Cable ILECs Other
Competition Reduced margin Reduced margin on
from Satellite on circuit sale access sale
Desire for more Desire for change New business more
revenue stream of service nature looks like video
10. CHANGING PERSPECTIVES
Video Competition Standard based
Proprietary Digital Technology Capture shares
Monopoly New revenue Expand the pie
Data Reduced margin Managed infrastructure
Regulatory Service Package
Access Changing service
Flat fee model New business model
nature
Voice VoIP possible VoIP platform
Opportunity to Vertical service
Costly change the nature
proposition of voice service
Differentiation
11. REALITY
Opportunity Fantasy
New revenue New technology
Competition Sale pitch
Assets
Embedded base
Investments
How to maximize operation and economic scale?
How to differentiate our business from others’?
How to evolve the business and define the future?
What technology direction MSO should direct vendors to?
12. Looking Forward: Triple Play
2002
Data
$28B
Cable Voice
ILEC
Video
SDV
VoIP $75B $128B
VDSL
Standard based equipment
IP Infrastructure
OSS/BSS
New Services
13. POSITIONING
Data
Video Change service
nature Voice
Expand business Change service
Go digital
nature
Core Competence
Content aggregation & delivery
Service-base infrastructure
14. INTERDEPENDENCY
OSS/BSS
Service Platforms
IP – DOCSIS
Regional HFC
Vertical and horizontal interdependent
Any change at any layer or any segment will affect others
15. INDUSTRY EFFORTS
Broadband Full Service Platform
Packet Cable Open Cable Cable Home
End-to-
End-to-end IP Universal set Home
platform top box network N
DOCSIS G Strategy
Network
C System
Operation
UPGRADE
N
DWDM Capacity
RF Quality
DSP Reliability
Standards CL efforts MSO efforts
25. HFC IN THE MAKING
HE FN
Primary Primary
Hub
HE
Ring
HE FN
Broadcast Multi-Service
26. HFC IN THE MAKING
SH FN
Primary Primary
Hub
SH
Ring
SH FN
DWDM Transport Segmentation
End-to-end Transparency 4X capacity
27. OXiom TM
SH
mFN mFN
PH
CMTS SH S
mFN mFN
SH
mFNs replace all coax amplifiers XTR XTR XTR
Less active components
More bandwidth and flexibility WDM PON
Deep fiber penetration with cell structure
Optical add/drop to daisy chain mFNs
Reduced fiber management & labor
Provisioning for growth
Distributed processing at mFN
28. Network Buildouts - Cable
105.4M TV HH, 72.95M Cable HH, 69.2%
30
25
Homes (Millions)
20
15
10
5
0
AT&T AOL-TW Comcast Charter Cox Adel Cblvsn Rogers Mcom Insight Classic
2-Way Homes Homes Not Upgraded
Source: Kagan
29. NETWORK MIGRATION
Continually improve current HFC capability
DOCSIS 2.0 and beyond
Optimization of network architectures for opex reduction
Investigating new architecture for more
flexibility and scalability
New build
Expansion
Single platform, Core competence, Lower
Capex and Opex
33. US CABLE DIGITAL PENETRATION
40
35
% of Basic Sub
30
25
20
15
10
5
0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
00 01 02
Source: UBS Warburg
34. STRATEGIES
Increase Subscription Rev$
Expand
Non-TV Ad Market
“Video”
Pie
Get Paid To Carry Content
Transaction Revenue
“Video”
Growth
Strategies Recapture DBS Subs
Recapture Tape Rental
Capture
“Video”
Share Get Ad Share From B’Cast
Own The Content
35. PRODUCT EVOLUTION
More revenue opportunity
ITV
Digital Penetration
HDTV
Reduce churn Extended VOD/PVR
VOD
Digital Plus
Digital Basic
Time
36. INTERACTIVE TV MARKET
40,000
35,000
30,000 Interenet TV
25,000 Direct Response
$M
Internet Portals
20,000
IPG
15,000 VOD
10,000 T-Comm
5,000
0
2001 2003 2005 2007 2009 2011
Source: Kagan
37. CONTENT DISTRIBUTION
DMC
Regional HFC Network
HE CPE
Network
Post production Store and distribution
Aggregation Conditional access
1st level distribution
Scale Flexibility
Open, managed infrastructure
42. MARKET DYNAMICS OF DATA BUSINESS
A Land Grab For 40 Million Existing Narrowband Subscribers
1994 2002 2007
$0.6 B $28 B $55 B
Advertising
Content 5.4
E-Commissions
15.4
0.24 7.9 0.6 15.7
0.32 13.9 19.8 4.1
$5.0B
57% Access 50% Cable
18% $9.9B
36% Cable
18%
Increasingly difficult to capture value merely with access fee
Key sources of future value in the data business
Advertising
Ability to close the transaction
Data business starts to look a lot like the video business
43. IP INFRASTRUCTURE
OSS
Server
Farm Managed HFC Network
CMTS CM
IP Network (DOCSIS)
Many IP Technologies DOCSIS Standard
MPLS/VPN/BGP
Optical Networking
Advanced OSS/BSS
Packet Cable Standard
Standard based end-to-end solution
Operation and scalability are the keys
New business model
44. KEY DIFFERENCIATION
ISP ISP Service Service ISP ISP
Managed “Carrier”
Network Network
Customers Customers
Content Pipe
46. Voice Isn’t What It Used To Be…
1994 2002 2007
$93 B $149 B $170 B
Residential Residential
local LD
44.3 30.8 43.6 23.7
39.3 39.7
73.7
103
13.7
Total 15% 50% 60%
Cellular
Cellular has already captured 50% of the value in a decade
Cellular has blurred the traditional residential-business segmentation
The residential wireline business is under significant pressure
47. REDEFINE VOICE SERVICE
Average Monthly Phone Bill: Constant
$
Vertical Services
CallerID, VoiceMail,
Integration, etc.
Price competition Access to voice Product Differentiation
network (Local,
Toll, LD, etc)
Time
VoIP
Low-cost bundled offering
Web based provisioning
Persistent voice
Benefit to Consumer Benefit to Cable
Convenient Differentiation
Lower cost Customer retention
More service value Additional revenue
48. VoIP REALITY
HDT
SONET 5ESS PSTN
NIU
HFC
CM CMTS Local IP Router Internet
Cost saving in access Intelligent IP metro networks
Classify -- Policy
Accommodate legacy
Coexist NIU/HDT, CM/CMTS
Existing 5E
49. Today’s Architecture
PSTN
5ESS
SONET HE
HDT
HFC
CMTS
Local IP
Network
NIU
Internet CM
Separatevoice and data platforms sharing the same
HFC network
50. Transition: IP Digital Terminal
PSTN
5ESS
SONET HE
IPDT
HFC
Router
Local IP CMTS
Network
Internet EMTA
Integrated voice and data over HFC network
Utilize 5ESS platform for voice interconnect & features
51. End-to-
End-to-End IP Platform
PSTN
PH
PSTN
Gateway
HFC
Router
CMTS
Softswitch IP
Network
Internet EMTA
Cost reduction through common IP infrastructure
New revenue with emerging IP-based services
Flexible user interfaces stimulate more creativities
52. VoIP Over Cable Network
MTA CM
CMS
MS
HFC Network CMTS
(DOCSIS)
Managed MGC
IP Network MG PSTN
MTA
SS7
CM
SG
HFC Network
CMTS
(DOCSIS)
OSS
TGS
DHCP & DNS
Server TFTP or HTTP
Farm RKS
Provisioning
CMS: Call Management server MGC: Media Gateway Controller
MS: Media Server MG: Media Gateway
SG: Signaling Gateway
54. TRIPLE PLAY
Create a customer destination
Reduce churn
Create differentiation
Build a common platform for innovation
and gain economic scale
Increase ARPU
Offensively and defensively change the
services/products nature
56. OPERATION CHALLENGES
Diversed Operation
Business structures
Scale
Assets based
Balance sheet
Margin
ARPU driven Cash flow
Scale and efficiency
Re-train wall street
57. OPERATION STRUCTURE
- Industry example
COO CTO
East Technical
West Engineering operation
System
System
System System
System
System HFC IP Service PM NOC
Execution Platform
Centralized strategic decision
Distributed daily execution
58. OPERATION LOGIC
Strategy
Business case
Engineering Operation
Guidelines
Processes
Support Leverage/utilize Support
Vendors
59. SUMMARY: The Industry Trend
Change business dynamics
Leverage and grow core competence
Harmonize operation structures and
processes
Utilize industry resources
Improve and leverage economic scale
Editor's Notes
But DBS has proven to be a formidable competitor Digital cable is behind, but is closing the gap The race to capture (and hold) digital subscribers is in full swing. (Could say something about getting to 100% digital to protect cable’s core video business. Is this a forecast? Do we want to say that?)
In fact, there are even more opportunities in the “Video” space than at first meet the eye Not only can MSOs capture share in the current space… But they can also expand the pie in areas such as: Non-TV Advertising market…for example: Shifting advertiser “Direct Marketing” dollars from catalog, direct mail, telemarketing, etc. to E-TV Shifting share from print and other media, etc. Getting paid to carry content: Something like the pay-me-up-front syndication business on TV Transactions Developing the applications to “close the sale” in real-time with TV advertising and getting paid a nice commission for doing it.
CMS: typically performs call administration and connection functions. It may use SIP to do that in pure IP environment. It is also the place that end-to-end QoS insurance would be performed, including QoS mapping between different segments of networks. It would interact with CMTS and also router in the IP cloud. In most cases, call feature will be supported here too, but some times they are in independent, so-called Application Server (not in the picture). MG: This is the place that IP network and PSTN network interact and conversion is performed, including negotiation of the use of codec, echo cancellation,etc MGC: The control function for MG. Sometimes it is part of the MG, most cases it is stand alone and control multiple MG, therefore realizing a distributed architecture. It talks to MG using H.248, H.323, or others. Packet Cable uses TGCP SG: this is the gateway that talk to SS7 network and perform signaling conversion between SS7 and IP network. In Europe, Sigtran is used. Packet Cable uses ISTP MS: usually include Announcement Server and controller. RKS is the Record Keeping Server. All these are function blocks. Generally speaking, IP connection (DHCP, DNS, etc), Call Administration and Connection, Voice Application (including announcement), Interconnection to PSTN and its control, and Back office are the main functions that support a call. In real implementation, this is done using either centralized or distributed methods, or the combination, by different vendors. They may also be functionally separated but physically collocated. To add more confusion, both CMS and MGC are called Softswitch, depends who we talk to. At very high-level, one could think they are the same: performing call administration and connection establishment (not physical switch, but signaling for terminal-to-terminal connection, including the procedure agreements), except that MGC is specifically for interacting with PSTN. Namely, without PSTN, one only need CMS, or vice versa, or just a single piece.
Advertising & Content are the drivers of growth To capture that value, Content owners & Advertisers must have access to subscribers Access is the leverage of Distribution players Land grab for 40 million narrowband subs now underway Cable is winning the land grab vs DSL
CMS: typically performs call administration and connection functions. It may use SIP to do that in pure IP environment. It is also the place that end-to-end QoS insurance would be performed, including QoS mapping between different segments of networks. It would interact with CMTS and also router in the IP cloud. In most cases, call feature will be supported here too, but some times they are in independent, so-called Application Server (not in the picture). MG: This is the place that IP network and PSTN network interact and conversion is performed, including negotiation of the use of codec, echo cancellation,etc MGC: The control function for MG. Sometimes it is part of the MG, most cases it is stand alone and control multiple MG, therefore realizing a distributed architecture. It talks to MG using H.248, H.323, or others. Packet Cable uses TGCP SG: this is the gateway that talk to SS7 network and perform signaling conversion between SS7 and IP network. In Europe, Sigtran is used. Packet Cable uses ISTP MS: usually include Announcement Server and controller. RKS is the Record Keeping Server. All these are function blocks. Generally speaking, IP connection (DHCP, DNS, etc), Call Administration and Connection, Voice Application (including announcement), Interconnection to PSTN and its control, and Back office are the main functions that support a call. In real implementation, this is done using either centralized or distributed methods, or the combination, by different vendors. They may also be functionally separated but physically collocated. To add more confusion, both CMS and MGC are called Softswitch, depends who we talk to. At very high-level, one could think they are the same: performing call administration and connection establishment (not physical switch, but signaling for terminal-to-terminal connection, including the procedure agreements), except that MGC is specifically for interacting with PSTN. Namely, without PSTN, one only need CMS, or vice versa, or just a single piece.
CMS: typically performs call administration and connection functions. It may use SIP to do that in pure IP environment. It is also the place that end-to-end QoS insurance would be performed, including QoS mapping between different segments of networks. It would interact with CMTS and also router in the IP cloud. In most cases, call feature will be supported here too, but some times they are in independent, so-called Application Server (not in the picture). MG: This is the place that IP network and PSTN network interact and conversion is performed, including negotiation of the use of codec, echo cancellation,etc MGC: The control function for MG. Sometimes it is part of the MG, most cases it is stand alone and control multiple MG, therefore realizing a distributed architecture. It talks to MG using H.248, H.323, or others. Packet Cable uses TGCP SG: this is the gateway that talk to SS7 network and perform signaling conversion between SS7 and IP network. In Europe, Sigtran is used. Packet Cable uses ISTP MS: usually include Announcement Server and controller. RKS is the Record Keeping Server. All these are function blocks. Generally speaking, IP connection (DHCP, DNS, etc), Call Administration and Connection, Voice Application (including announcement), Interconnection to PSTN and its control, and Back office are the main functions that support a call. In real implementation, this is done using either centralized or distributed methods, or the combination, by different vendors. They may also be functionally separated but physically collocated. To add more confusion, both CMS and MGC are called Softswitch, depends who we talk to. At very high-level, one could think they are the same: performing call administration and connection establishment (not physical switch, but signaling for terminal-to-terminal connection, including the procedure agreements), except that MGC is specifically for interacting with PSTN. Namely, without PSTN, one only need CMS, or vice versa, or just a single piece.
Cellular has already captured 50% of the value in a decade Cellular has blurred the traditional Residential – Business segmentation The residential wireline business is under significant pressure
CMS: typically performs call administration and connection functions. It may use SIP to do that in pure IP environment. It is also the place that end-to-end QoS insurance would be performed, including QoS mapping between different segments of networks. It would interact with CMTS and also router in the IP cloud. In most cases, call feature will be supported here too, but some times they are in independent, so-called Application Server (not in the picture). MG: This is the place that IP network and PSTN network interact and conversion is performed, including negotiation of the use of codec, echo cancellation,etc MGC: The control function for MG. Sometimes it is part of the MG, most cases it is stand alone and control multiple MG, therefore realizing a distributed architecture. It talks to MG using H.248, H.323, or others. Packet Cable uses TGCP SG: this is the gateway that talk to SS7 network and perform signaling conversion between SS7 and IP network. In Europe, Sigtran is used. Packet Cable uses ISTP MS: usually include Announcement Server and controller. RKS is the Record Keeping Server. All these are function blocks. Generally speaking, IP connection (DHCP, DNS, etc), Call Administration and Connection, Voice Application (including announcement), Interconnection to PSTN and its control, and Back office are the main functions that support a call. In real implementation, this is done using either centralized or distributed methods, or the combination, by different vendors. They may also be functionally separated but physically collocated. To add more confusion, both CMS and MGC are called Softswitch, depends who we talk to. At very high-level, one could think they are the same: performing call administration and connection establishment (not physical switch, but signaling for terminal-to-terminal connection, including the procedure agreements), except that MGC is specifically for interacting with PSTN. Namely, without PSTN, one only need CMS, or vice versa, or just a single piece.