This is the presentation we used to raise funding for Seamless Receipts in January, 2011.

1. “The most effective way to engage
customers after they leave your store”
Investor Presentation
February, 2011

2. Market opportunity: major shift
Old Model New Model
Untargeted Mass Targeted
Messages Interactive Engagements
Page 2

3. Seamless Receipts solution
Branded Personalized
eReceipts Promotions
Data Platform for Customer Engagement
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4. Company overview
Jan ‘09 May ‘09 Aug ‘09 Jan ‘09 Mar ‘10 Jul ‘10 Dec ‘10 Q1 ‘11
Initial Prototype Ilya joined, hired two Seed Funding,
(14 Cornell CS Students) engineers First Revenue
DFJ Gotham East Coast Beta Launch Beta Launch
Venture Challenge ($250K) (eReceipts) (Web portal)
Keith Cowing, CEO Ilya Mezheritsky, VP Biz Dev
§ Engineering and management § Sales and implementation lead for
roles at Goldman Sachs, Cypress PwC’s Advisory Tech group
Semiconductor, Lockheed Martin § Cornell: Econ, Computer Science
§ Cornell: Engineering, MBA § NYU Stern: MBA (on leave)
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5. Product demo
Retailer downloads our software Software enables eReceipts
Retailer collects email addresses, delivers We track purchase behavior and produce
branded and personalized messages dynamic content for each customer
Email Mobile
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6. Positive results from beta launch
Pro
Hockey
Life
§ 30K square foot superstore, 22 locations
§ 35% of customers requesting eReceipts
§ Delivering ~900 receipts/day (27K/mo)
§ 4x the open-rate of typical emails
(80% vs. 20%)
§ 400% growth of email list in 4 months
(from 20K to 80K)
§ Top 10 referral source to their website
Rollout scheduled end of Q1, 140 stores
Rollout scheduled end of Q1, 92 stores
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7. Building sales channels
Strategy Goals for FY2011
§ Target retailers with a focus on brand and
customer experience
Direct § Pitch simple tools to engage customers § 25 retailers
§ Leverage sales traction to secure
partnerships with POS platforms
§ Power eReceipts for POS companies
(will be bundled w/ Retail Pro’s next release)
§ 3 POS
POS § Leverage distribution for efficient
Integrations
lead generation
§ Distribute base functionality, then up-sell
§ Source leads via revenue share agreements
Value
§ Use webinars and follow ups to close sales § Sign 4 VaR’s
added
§ Signed agreement with JD Associates, in § Sign 20 retailers
Resellers
discussions with 3 others
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8. Focused on value to the retailer
Consumer portals: little traction,
minimal value to the retailer
Consumers sign up in advance,
log all credit cards Differentiation
Retailers check the credit card § Retailers control branding, marketing,
number of every customer and customer engagement
(major security concern, does § Easiest consumer enrollment
not work with cash) § Lowest security concern for retailers
Main motive: sell TurboTax
Building Barriers
Similar to Intuit, with a green
§ High switching costs
angle
§ Platform gains value with adoption
Carry a physical card to get (i.e. Catalina Marketing)
digital receipts § Distribution partnerships (i.e. Retail Pro)
Focused on email receipts,
“going green”
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9. Financials
Projections
2010 2011 2012 2013 2014 2015
Headcount 4 6 20 40 70 90
Retailers 1 40 70 200 600 1,500
Locations 22 2K 6K 25K 50K 75K
Revenues 0 600K 3M 15M 30M 50M
Wages (140K) (600K) (2.5M) (6M) (10M) (15M)
SG&A (50K) (250K) (500K) (4M) (6M) (10M)
Total Expenses (190K) (850K) (3M) (10M) (16M) (25M)
Cash Flow ($190K) (250K) 0 $5M $14M $25M
Additional Revenue Streams
• Full customer engagement suite for retailers
• Advertising revenue from brands
• Leverage data as an asset
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10. Raising $1.15M ($810K committed)
§ 9-12 months of runway
§ Add 3 headcount (2 developers, 1 sales)
§ Launch 40 retailers
§ Develop personalization engine
§ Release client portal version 2.0
§ Demonstrate potential revenue per retailer
§ Identify customer acquisition cost
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11. Questions?
Keith Cowing, Founder and CEO
keith@seamlessreceipts.com
Ilya Mezheritsky, Business Development
ilya@seamlessreceipts.com
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