This document outlines an SEO strategy for a campaign by Ray Ban called "Never Hide". It includes sections on SEO myths, what SEO is and if you need it, the SEO role, and an SEO briefing. It discusses keyword selection and placement, content management, blogosphere and link strategy, SEO benefits, and KPIs. The document proposes an SEO consulting project with a set-up fee of $9,600 and monthly maintenance costs of $5,560 for 11 months, totaling $70,760 for the project. It emphasizes measuring the results of the SEO strategy.

1. SEO STRATEGY FOR THE
NEVER HIDE
CAMPAIGN OF RAY BAN
BY
LEONARDO BITTAN
062909
AND
GONZALO DE LA MATA
IE MDMK2010
PROF. DAVID GRACIA

3. Is SEO Dead?

4. SEO Myths

5. SEO Myths II

6. What is SEO?

7. Do you Need SEO?

8. Briefing

9. SEO Role
What Where How
SEM
Portal SEO Affiliate
Social
Networkin
g

10. SEO Strategy
SEO Strategy
Guidelines for other online
strategies
Content
Keyword
Blogosphere and Management
Selection and
Link Strategy and
Placement
Development
Monitoring

11. SEO Benefits
Short term and long term effects
Alignment along all online marketing strategies
The right tactics allow users to find the content
Better content structure, better user experience
Massive exposure
Management of users generated content

12. SEO KPI
Increase in organic search
Increase of referrals to site
Improvement of page rank
Amount of placement videos and its positioning in
search engines
Amount of altered videos of our campaign
Analysis of search query results
Amount and quality, of brand referrals in terms of
mentioning the campaign

13. SEO OFFER
Consulting and project proposal – set up fee 120 hours a 80
dollars 2 people. Marketing and IT
Hours Cost per Hour
Consultation 120 80$ 9.600$
Maintenance
(11 Months)
Account 40 45$ 1.800$
Executive
Project Manager 16 35$ 5.60$
SEO Consultant 1 20 80$ 1.600$
SEO Consultant 2 20 80$ 1.600$
Total Month 5.560$
Total Project 70.760$

14. Don’t Forget……
Measure…..

15. Thank You

16. NEVER
HIDE
BE
FOUND