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1. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 1
Cisco IT Elastic
Infrastructures (CITEIS)
Damian Ryan
Regional Manager, Data Center Solutions, Asia
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 2
Overview
WW Headcount
66,500 employees
35% Engineering
27% Sales
38% all others
WW Portfolio:
18. 9 million sf
(60% owned, 40% leased)
283 metros in 90
countries
444 buildings
Over $5B in Assets
52 data centers &
server rooms
1500+ labs
(500+ in San Jose)
20,000 Channel
Partners
110+ ASPs
210+ Business &
Support
Development
Partners
Over 180,000 people around the world in the
extended Cisco family
128+ Acquisitions

2. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 3
Global Data Center Program
Target State T(~FY13)
Netherlands – Metro-based DC Pair (Tier-III)
Single-Instance Order Management (OM/AR) -
AsiaPAC TBD – Single DC (Tier-III) + land
Continental hub for SaaS, Unified
Communications and software development
1A 1 x Type-A (Tier-III)
2Asc 2 x Type- A at Synchronous Capable Distance
1A
2Asc
2Asc
1A
Mountain View (CA) –
Early Adopter DC
E
E Early Adopter DC
(~Uptime Tier-II)(~Uptime Tier-III)
B
B Type-B (Tier-II)1 x Type-A (Tier-III)
B
2 x Type- A at Synchronous Capable Distance
B
40ms rtt
B B
B
B
B
B
BB
Distributed standalone DCs
(Tier-II)
Latency-sensitive software
development at lower availability
Richardson (TX) – Metro-based DC Pair (Tier-III)
Global hub for business applications
Continental hub for SaaS and communications
Global Disaster Recovery Strategy
Short to Mid-Term: Leverage Current Assets
Long-Term: Part of Decision Process (Make/Buy)
1x Type-A (Tier-III)
2 x Type- A at Synchronous Capable Distance
BC/ DR Plan Type-B (Tier-II)1x Type-A (Tier-III)
2 x Type- A at Synchronous Capable Distance
BC/ DR Plan
1A
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 4
“Build an Internal Private IaaS Cloud to provide
a rapid and cost-effective self-service solution
capable of meeting the dynamic infrastructure
needs of our clients while increasing overall
service resiliency and availability.”
CITEIS

3. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 5
Business Metric Objective Assumptions
Business Value and Metrics
Reduced Service
Provisioning
Reduced Provisioning
times by 10x
Leverage UCS plus
federated management
tools form Cisco, BMC
and Vmware
Improve Data Center
Availability
Zero Downtime
Operations
UCS, VM mobility Nexus
architecture with Overlay
Transport Virtualization
(OTV)
Data Center Efficiency Optimize VM per KW UCS, extended memory
management
Optimize Data Center
TCO
Policy Based Automation
of Virtual Data Center
UCS federated
management
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 6
Strategy
OPTIMIZATION
- Virtualization
- UCS
- Storage Tiering
STANDARDIZATION
- Platform
- Design
- Tools
- Processes
TRANSFORMATION
- Cloud
- New funding model
- New service models
Business
Processes
Orchestration
BOX
SERVICE

4. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 7
SaaS
Infrastructure as a Service
Compute, storage, networking, etc
Ex.: Amazon EC3, Savvis, Terramark
Platform as a Service
Middleware, directories, etc
Ex.: Google Apps, ~WebEx Connect
Software as a Service
Applications, collaboration, etc
Ex.: WebEx Meeting, Salesforce.com
Data Center as a Service
Data center facilities, power, cooling
Ex.: Facilities, Network Ops, AT&T,
Sprint
PaaS
IaaS
DCaaS
Cloud
Delivery
Models
Enabling the Cloud
CITEIS
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 8
IaaS – “Private Cloud” concept(High Level Reference Diagram)
Compute
Pod
Compute
Pod
Compute
Pod
SAN/NAS
Nexus 7k Nexus 7k
Multi-Tennant Fabric Customer “Purple” VPDC
Switch
From customer
Purple’s
perspective
Cloud OS
Customer Purple’s
Virtualized DC
Multi-Tenant
SP Cloud
SP„s VPN WAN
or
Internet
Customer
Purple‟s
VPN

5. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 9
From Data Center to “Cloud”
CPU Storage
Virtualization Extended
IP
Network
Cloud OS
Traditional
Applications
Application
Services
SaaS
CPU Storage
Virtualization
System Mgmt
Apps
Network
Unified Compute
System
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 10
CITEIS Integrates many products and
features to provide a complete service…
HW
• UCS
• UCS Manager
• Nexus 1000v
• Nexus 5000
• Nexus 7000
• ACE
• GSS
• MDS
SW
• iCloud
• Service Catalog
• EMAN
• Server
Virtualization SW
• Windows Server
• Linux Distribution
Process
• Provisioning
• Management
• Deactivation
• Usage records
Overflow to a
Public Cloud
forming a
Hybrid Cloud
CITEIS
ExtensionCITEIS

6. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 11
From cabling to your Data Center
organization – UCS simplifies
From ad hoc and
inconsistent…
…to structured, but
siloed, complicated
and costly…
…to simple, optimized
and automated
What does your Data Center organization look like?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 12
CITEIS – Cloud Essentials
Integrated
Virtualized
Infrastructure
Integrated
Service
Management
Cisco IT Elastic
Infrastructure Services
(CITEIS)
Compute Pool
Storage Pool
Network
On-Demand/Self-Service
Lifecycle Management
Operations

7. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 13
Configuration
Management
CMDB
Public
Cloud
(SP)
Service
Catalog
. . .
CITEIS – High-level Architecture
RCDN9 DRT AMS Global DC’s
Compute
Storage
Network
Compute
Storage
Network
Compute
Storage
Network
CITEIS
Virtual Infrastructure
VMVM
Metering
and Billing
Operations
Service
Provider
Mgt Portal
Client Internal SP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 14
SMF Integration with CITEIS (Detailed View)
CITEI Mgt
Bus Apps
Eng Apps
WAN Optimization, Acceleration and Application Virtualization
Request Approve Provision Operate Deactivate
IT Service Management
Framework CMDBService
Catalog
Policy
Store
Identity
Store
Divisions
Finance
WPR
HR
CITEI Mgt
CITEI Mgt CITEI Mgt
Global
Data
Centers

8. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 15
CITEIS Platform to the Clouds
Conceptual Architecture Diagram
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 16
Desktop
UCS
WAN
Optimization,
Acceleration Managed Access
IT Cloud -1
UCS
AD
SC
Policy
Control
Service
4
Service
1
Service
2
Servic
e 3
UCS
Service 2Service
1
Service
4
Ext-Cloud
S
IT-Cloud - 2
Offload
capacity
CMDB
Workflow Architecture

9. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 17
Key Benefits of Unified Computing
System
Reduce DC power consumption by 33%
18 VMs per kW drives greater DC efficiency
Extends the lifecycle of current data center 5 years
Wire once, connect to any
40% Savings on Cable Infrastructure
$21M Compute Cost Avoidance
$92M Storage Cost Avoidance
Service provisioning reduced to 1 hour from 200
Zero Down-Time Operations
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 18
Cisco IT Case Study:
1 MW
10,000 sq ft Greenfield Data Center
Cisco IT
Results are initial and will change

10. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 19
Traditional Design of a 1MW 10,000 sq ft DC
Floor space is at a premium
March 2009
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 20
Converged Fabric Design
Much smaller footprint
Overview
 1MW UPS to floor
 12 kW/rack
 Rack Chimneys
 TO3R
 21 Pods
To3R
 Nexus 5000
 Console
 Nexus 2000
Core
 Nexus 7000
 Catalyst 6500
 MDS
March 2009

11. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 21
From cabling to your Data Center
organization – UCS simplifies
From ad hoc and
inconsistent…
…to structured, but
siloed, complicated
and costly…
…to simple, optimized
and automated
What does your Data Center organization look like?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 22
Case Study – 1 MW Data Center
New design – impact on power by using Unified Fabric
Traditional
Design
Unified
Fabric
Comparison
Pod Racks
Rack count 135 72 63 fewer
Pod Cabling
Fibre (48) 4,320 1,008 5,472 fewer
Cu (24) 2,160
Power kW
Facility 1,000
Storage 247 25% 21%
DC Network 186 19% 8%
Other Network 79 8% 8%
Available for Servers 488 49% 63% 129%
~30%
more
power
for
servers
47%
fewer
racks
Savings
Of ~5,500
cables

12. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 23
Notes: Assumes pre-UCS average V2P ratio of 10 to 1 and post UCS average ratio of 20 to 1
due to the memory expansion technology. Unified Fabric efficiency gains result from power
optimization. UCS efficiency gains result from additional power benefits of UCS.
Cisco IT‟s Case Study– Summary
Traditional Unified Fabric UCS
DC efficiency 100% 130-150% 130%
170-200%
10,000 sq ft, 1 MW
Cabling $2.7 million $1.6 million $1.6 million
Physical Server
Count
720 930 -1,080 1,200-1,400
VM Count 7,200 9,300-10,800 12,000-28,000
VM per KW 7.2 9.3 – 10.8 12 - 28
Density
Efficiencies
– 47% fewer
racks
40%
Savings
from
cabling
12,000 to 28,000 VMs –
In the same Data
Center!
Almost 4x
VMs per KW
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 24
Cisco IT Case Study Summary
 Capacity to grow “The Business”
 Elasticity to align DC Capacity with Business Demands
 “Pay as you Grow” drives lower operating expenses
 Lower and granular Service Costs
 Energy efficient deliver of Services
 Building the Cloud of tomorrow today

13. © 2006, Cisco Systems, Inc. All rights reserved.
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialBDM DC Presentation 25