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Aaron A. Wynn Marketing Strategies in the Digital Age Professor Shular Scudamore
“ The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible.” “ B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately.”
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[object Object],[object Object],[object Object],Aggregator Internet based general goods provider Applications Service Provider Utilities equivalent Content Provider Newspapers and Magazines Infomediary Professional services provider B2C Marketplace Auctioning version of general goods provider Machine – to – Machine Computer ordering based on purchase habits Multichannel/bricks and clicks Real world business that sells on line Open Source Free content provider  Peer to peer File transfer business  Portal  Gateway to the Internet / SEO and PPC
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Business To Consumer Marketing (B2 C)

  • 1. Aaron A. Wynn Marketing Strategies in the Digital Age Professor Shular Scudamore
  • 2. “ The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible.” “ B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately.”
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Notas do Editor

  1. 06/06/09 12:20 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.