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Principles of Design
DESIGN PRINCIPLES ,[object Object]
Chaos
Chaos
Chaos
Chaos
Monotony
Monotony
 
REPETITION ,[object Object]
VARIETY ,[object Object]
 
 
 
 
UNITY ,[object Object]
UNITY ,[object Object]
[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
GESTALT ,[object Object]
 
 
 
 
 
PROXIMITY ,[object Object]
 
 
 
 
 
 
 
RHYTHM ,[object Object]
 
 
 
 
 
 
 
 
 
PATTERN ,[object Object]
 
 
 
 
 
BALANCE ,[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
VISUAL BALANCE ,[object Object]
 
 
 
 
SYMMETRICAL BALANCE ,[object Object]
 
 
 
 
 
 
Bilateral Symmetry ,[object Object]
 
 
 
RADIAL BALANCE ,[object Object]
 
 
 
 
 
 
 
 
ASYMMETRICAL BALANCE ,[object Object]
 
 
 
 
 
 
 
 
tension
 
 
VISUAL CONTRAST ,[object Object]
 
 
 
 
 
 
 
 
DIRECTIONAL FORCE ,[object Object]
Directional Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
DIRECTIONAL LINES ,[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
VISUAL HIERARCHY ,[object Object]
Hieratic Scale
 
EMPHASIS/SUBORDINATION ,[object Object]
FOCAL POINT ,[object Object]
 
 
 
 
 
 
 
 
 
Size, Scale, and Proportion ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
SCALE  ,[object Object]
PROPORTION ,[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dalton Ghetti
 
 
 
 
 
 
 
 

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Principles of Design