WWCMA March 2014 Annual Meeting and Networking Event presentation.

2. Agenda
• Welcome and Overview
• Council History
• Organizational Structure
• 2013 Year in Review
• 2014 Look Ahead

3. Vision/Mission
Vision
The Worksite Wellness Council of Massachusetts (WWCMA) is
the preeminent, independent and objective resource for health
promotion in the workplace and champions wellness programs to
help employers encourage healthy employees, healthy families,
and healthy communities across the Commonwealth.
Mission Statement
WWCMA is a volunteer-led, non-profit organization that helps
employers cultivate a culture of health for their employees while
addressing medical expenses and utilization, absenteeism and
presenteeism, employee recruitment and retention, and the
creation of a positive company image.

4. Goals
WWCMA aims to:
•Champion worksite health promotion within the employer community.
•Create a community and peer group of worksite health promotion professionals.
•Represent health promotion professionals as a common voice on professional matters.
•Provide quality professional development activities.
•Facilitate communication and networking about health promotion best practices.
•Create a robust, actively engaged community of professionals advancing health in the
worksite
•Grow by increasing membership, improving services and continuing innovation.
•Partner with other Massachusetts and national professionals organizations.
•Foster the adoption of best practices through innovated programs and resources.
•Provide thought leadership on worksite health promotion topics.
•Liaise with other health promotion organizations interested in advancing worksite health
promotion.

5. Council History
• Idea conceived by Mari Ryan and Kristie Howard
20092009 20102010 20112011 20122012 20132013

6. Council History
2010201020092009 20112011 20122012 20132013
• Kristie nudges Mari (again)
• Founding Committee Organized
• Logo design
• Website basics

7. Council History
2010201020092009 20112011 20122012 2013201320112011
• First Event (March) – 90 attendees
• Eight Events
• Founding Committee formalized, Planning session (May)
• Governance/BOD established
• Affiliation with National Network of Wellness Councils

8. Council History
2010201020092009 20112011 20122012 2013201320112011 20122012
• Sponsorship Program Initiated
• Ten Events
• Membership Program Launched
• WellCert Training
• First Annual Conference
• 501c3 Status in Process
• Did not renew affiliation with NNWC (Absorbed by Viridian)

9. Council History
2010201020092009 20112011 20122012 2013201320112011
• Sponsorship and Membership Growth
• Six Events
• Second Annual Conference
• Second WellCert Training
• 501c3 Status Achieved
• Resource Guide Published with MA DPH
• Nominating Committee and New Board Members
20122012 20132013

10. Volunteer-Run Organization
Over 50 volunteers on Board,
Committees and Projects

11. Board of Directors
Volunteers = 50+

12. Our Corporate Sponsors
Silver Level Sponsor
Gold Level Sponsor
Bronze Level Sponsor
B E N E F I T S
L o n g f e l lo wB E N E F I T S

13. Membership
Join today!

14. Membership Benefits
• Free Monthly Educational Meetings and Networking
– Online Access to content from monthly programs
• Member-Only and Employer-Only Networking Events
• Discounts on Training and Conference registrations
• Online Subscription to American Journal of Health
Promotion (AJHP)
• Member Resources Directory
• Career Development / Job Postings
• Monthly E-Newsletter and Workplace Awards (Coming
Soon!)
• Up to 10 company employees benefit

15. Current Members
B-Fit Professionals

16. Current Members
B E N E F I T S
L o n g f e l lo wB E N E F I T S

17. Marketing and Communications
wwcma.org
LinkedIn Group
@WorkWellMA

18. External Relationships

19. Year in Review

20. 2013 Year in Review
• Annual Conference
– Transforming Wellness Beyond ROI
– 154 participants (50% increase from 2012)
• Membership
– Organizations: 49
– Unaffiliated: 17
– Number of active members: 102
– Total employees: 140, 562
• Programs
– Six Events
– Two Certification Programs
– 290 unique participants

21. 2013 Year in Review
• Marketing and Communications
– Website Statistics
• 7,148 visitors
• 3,719 unique visitors
• 50% new visits
– Twitter
• 78 tweets
• 174 followers
– Linked In Group (Public)
• 265 members
• Sponsors
– Six sponsors renewed
– One new sponsor

22. Healthy Workplace
Resource Guide
Available today.
Visit the WWCMA
website to download
a copy.
WWCMA and MA Department of Public Health
Announce the availability of:
Healthy Workplaces:
A resource guide for worksite wellness
WWCMA and MA Department of Public Health
Announce the availability of:
Healthy Workplaces:
A resource guide for worksite wellness

23. 2013 Finances
Income
Annual Conference
Participant Registration $20,085.44
Vendor Sponsorship $8,900.00
Sponsors
Gold $20,000.00
Silver $15,000.00
Bronze $6,000.00
Membership $21,044.72
Programs
Event Registrations $1,795.12
Certifications $35,784.67
$128,609.95
Expenses
Annual Conference $16,947.63
Finance $4,292.31
MarCom $15,641.14
Membership $5,642.33
Programs $30,912.72
Strategic Projects $1,530.00
$74,966.13
Net Profit $53,643.82
Annual Conference Net Profit $12,037.81
Programs Net Profit $6,667.07
Membership Net Profit $15,402.39

24. An Exciting Year Ahead

25. New Board Members Elected
Jaclyn
Galligan
Secretary
Mike Gorfin
Annual
Conference
Lauren
Koretzki
Member at
Large
Laura Polas
Marketing
Tracy Burns
Member At
Large

26. New Website Announced!

27. Programs
• April 15 – Multicultural Wellness
– Speaker: Juliet Mayers
– Location: BCBS, Quincy
• May 20 – Employer Spotlight
– Employer: SPS New England
– How to Have a Successful Outcomes-Based
Wellness Program
– Location: Tufts Health Plan, Watertown

28. WellCert®
Certification
Registration Now Open!
Larry Chapman, MHP, CWP
Chapman Institute
Level 1:
Certified Wellness Program
Coordinator
June 10-11, 2014
Level 2:
Certified Wellness
Program Manager
June 12-13, 2014

29. 2014 Annual Conference
September 19, 2014
Boston Newton Marriott, Newton, MA
Keynote Speaker:
Fikry W. Isaac, MD, MPH, FACOEM
Vice President of Global Health Services
Johnson & Johnson
Creating a Culture of Health:
Connect. Promote. Engage

30. Questions