The document discusses using social media to build communities. It provides an overview of popular social media platforms and their usage statistics. Key guidelines for using social media include assessing goals, selecting appropriate tools, and applying a methodology. The presentation focuses on using LinkedIn for professional networking and branding. Specific tips are provided for completing profiles, growing networks, searching for connections, contacting others, and using business applications. A case study demonstrates how a nonprofit used various social media strategies and tactics to achieve its objectives.