3. WSI Mobile Marketing Strategies Consist of
the Following:
Mobile Web: Normal websites (that you would access from your
desktop) aren t always compatible when accessed from a mobile phone
desktop) aren’t always compatible when accessed from a mobile phone
– they take too long to load and their screen sizes don’t match the sizes
of a conventional web page. If a customer accesses a site that takes
more than a few seconds to load (and requires excessive scrolling), they
more than a few seconds to load (and requires excessive scrolling) they
might get frustrated and try the next website that pops up in their
search results.
4. Mobile Search: When Internet users search online through their
p j y g y p g
computers, the majority of them don’t go beyond the first page of
results. When you consider the size difference between the screen of a
computer and a mobile device you can imagine how that number of
search results being viewed decreases with a mobile user. With geo‐
targeting and location tracking being such an intrinsic part of the
dl k b h f h
mobile marketing world, it means that it is even more important for
your web properties to be optimized for local search so they come up as
high as possible when a mobile user does a search on their device. This,
high as possible hen a mobile user does a search on their de ice This
coupled with the ability to target internet marketing campaigns based
on the mobile user’s location (through geo‐targeting); provide
businesses with a new and more relevant means of pushing their
marketing messages to the consumer population.
5. Mobile Advertising: When we are talking about internet marketing
to mobile users there are a number of different strategies that you can
get involved with. Below we have highlighted the main services we
offer under mobile advertising.
Multi Media Messaging (MMS)
Text Messaging or SMS
g g
Mobile Ads on Websites
QR Codes
6. Mobile Apps: If you have a Smartphone then you will be very familiar
with mobile apps and how they can enhance the mobile experience for
a user. Businesses are looking at how they can leverage this aspect of
mobile marketing to further engage their consumer with their brand.
Mobile apps do require software development and platform
bl d f d l d l f
compatibility must also be considered. As a result, the cost to produce
a mobile app can be on the expensive side, especially for a small or
medium sized business.
medium si ed business But if the mobile app leads to an increase in
brand engagement and loyalty it can be worth the investment.