In the internet marketing world having a highly content rich website is essential if you want to make sure your brand is effectively recognized by the search engines.

2. Content Marketing
In the internet marketing world having a highly content rich website is
essential if you want to make sure your brand is effectively recognized
by the search engines. But today it is even more important that you
optimize your site content as well as content from other marketing
collateral (this includes newsletters, whitepapers, press releases,
articles, brochures, etc.) and distribute it to various social media
marketing sites where your content will create a conversation. People
will find your content on search engines, click through to a social
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media site and hopefully participate in the conversation as they
comment and link to your valuable marketing content. This process of
content creation, publishing and syndication is what we call content
content creation publishing and syndication is what we call content
marketing.

3. h fi f k i
The Benefits of WSI Content Marketing
By incorporating content marketing as part of your Internet Marketing
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Plan you can increase your brand visibility, sales and profitability and
realize many of the following benefits:
 Syndicating your content on various social media marketing sites will
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encourage conversation about your content and will support any “word
of mouth” strategy that your business has.
 Good information encourages people to link to your content, thus
creating increased referral visitors to your website.
creating increased referral visitors to your website
 A good content marketing plan can generate many referral links which
improves your Google rankings and in turn increases your number of
site visitors and online brand visibility.
 G d
Good content marketing also reduces your need to use search
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advertising tactics as you will continue to attract more qualified visitor
traffic, instead of continually having to pay to keep getting more
visitors.

7. Thank You
Thank You