1. Amanda, Dylan, Hayden, Chris, & James
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2. Agenda
1. Blogging vs. Microblogging
2. Blogging & Business
3. Is it beneficial for B2B or B2C
4. Profit or Not for Profit (Benefits)
5. Tools & Platforms
6. (non)Hosted server, SEO
7. Blog Elements
8. Blogger‟s schedule
9. Blogroll
10.RRS & Subscription Service
11.Permalinks
12.5 sources
13.Test Questions
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3. Blogging
1.
2.
3.
4.
5.
6.
Journal
No character restriction
Refined
Passive
“Just a thought”
Email subscribers for new
post
Example: wordpress & blogger
http://fc03.deviantart.net/fs28/f/2008/126/7/3/PC_vs_Mac_Kids_by_jasonh1234.jpg
Microblogging
vs.
1. Short quick-fire thoughts
2. Limited to 140- 150
characters
3. Casual
4. Active real time updating
5. “NOW” content
6. Social networking with friends
Example: Twitter & Facebook

4. How do blogging help business?
1.
2.
3.
4.
5.
6.
7.
Established online presences
Drive traffic to website
Allows interactions
Generate trust
Convert traffic into leads
Establish authority
Drive long term results
http://ipadwallsdepot.com/detail/hitman-absolution_00103474.jpg, http://cdn2.hubspot.net/hub/53/file-295979897-png/methodology/methodology-highlighted-1-2-3-4.png?t=1378504205000

5. Is it beneficial for B2C or B2B?
• B2C blogging would be more beneficial to drive sales more than B2B
WHY?
Have a larger market based
Fast decision maker
Able to grasp customer‟s attention
Funding is easily available (out from their
pocket)
• Only thing is emotional, which can
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overcome
•
•
•
•

6. Is it beneficial for profit and non-for profit?
YES!
• Provides a space where people can
go & openly talk
• Vast amount of opinions
• Descriptive first hand information
http://hmapr.com/wp-content/uploads/2013/10/Resonance-and-Relevance.jpg

7. Example: For-Profit blog
• Nike‟s blog
• www.nikeblog.com
• Allows a consumer to get excited
http://www.hdwallpaperbackground.com/uploads/allimg/130620/Nike%20logo%20exquisite%20computer%20desktop%20wallpapers%2012.jpg, http://1.bp.blogspot.com/-EMBOhWna8w/T4GcM6tKbtI/AAAAAAAAAi0/3A2nRYAIp2M/s1600/Nike+logo+dark+with+Nike+name+freehdlogos.jpg

8. Example: “Not-for-Profit” blog
• www. gettingattention.org
• Allows not-for-profit marketers to
learn from each other
http://coaching-journey.com/wp-content/uploads/2013/06/are-you-listening.jpg, http://www.koozai.com/blog/wp-content/uploads/2013/03/Listen-to-Me-Image1.png,

9. •
•
Users create and post their own
original content. Written entries,
photographs, video clips or links to
other Web sites
You can share all of these things
with your friends and followers
Tumblr
•
•
.org allows you to download
the software to create a blog
.com has the same software
except it hosts for you instead
of allowing you to download
Wordpress.org
vs.
Wordpress.com
http://www.extelligenceservices.com/img/banner-keyboard.jpg, http://marketingland.com/wp-content/ml-loads/2012/03/tumblr-logo.png, http://blogging.org/blog/wp-content/uploads/2012/11/wordpress-vs-

10. •
•
•
Google blogging tool
Allows users to connect
their Google friends with
their blog
Earn money
Blogger
•
•
•
Allows users to edit
each others work
Similar to Twitter
More words and more
intertwined
Medium
•
•
•
Useful for small
businesses
Advanced blogging
Search engine
optimization
weebly
http://www.extelligenceservices.com/img/banner-keyboard.jpg, http://blog.sysomos.com/wp-content/uploads/2012/08/medium_logo.png, http://3.bp.blogspot.com, http://cdn2.editmysite.com/images/logo@2x.png

11. BLOG
ELEMENTS:
•
•
•
•
Blog: Folder
Blog Posts: Content
Many different elements
Must Be Organized

12. HOW OFTEN SHOULD ONE BLOG?
• Once a day is the commonly accepted standard
• 2-3 per week is more reasonable
• Depends on person

13. HOSTED VS. NON-HOSTED
Hosted
Non- Hosted
More control
Less work (website does a
lot of setup)
More Extensions
Less Extensions
More time, risk and
money
More time efficient
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14. What is it?
A blogroll is a list of links to
blogs that the blogger likes
Benefits?
• Could be based on personal
preferences or related blogs
• Blog traffic booster
http://3.bp.blogspot.com/-o9bZkVs4RKA/UIzzuD5MlKI/AAAAAAAAAsQ/eid7msGtFzc/s1600/blogroll211.jpg, http://www.cherada.net/images/opus/blogroll.jpg

15. RSS Management &
Subscription Service
http://www.geekalerts.com/u/speak-er2.jpg, http://morganlinton.com/wp-content/uploads/2013/11/mailchimp.jpg

16. WHAT’S PERMALINK?
• A permalink is a URL that points
to a specific blog post after its
archived.
• Best to make the “slug” about
3-5 words
• Can enhance SEO
http://www.carinsurancecomparison.com/Images/frustrated-woman-in-front-of-computer9-300x251.png, http://1.bp.blogspot.com/--Fw-QXcNkVk/UU6QuLS6FuI/AAAAAAAAD5o/UVPRiwNowlk/s1600/permalink-blogger.jpg
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17. 5 UNIQUE RESOURCES to help an organization
getting started with blogging

18. Test Questions
1. What is a blogroll?
2. www.gettingattention.org allows:
a) Users to promote their websites and
blogs
b) Not-for-profit marketers to learn from
each other
c) Allows uses to connect their Google
friends with their blog
d) For-profit markers to learn from each
other
a) A list of links to blogs that the
blogger likes
b) A list of random blogs shuffled
c) The first photo sharing app that
Instagram bought
d) A site to search keywords for a
„Roll‟ of blogs
4. Wordpress.ORG
a) Hosts your blog
b) Allows you to download the software
to create a blog
c) Neither
d) Both
3. Mailchimp is:
a)
b)
c)
d)
RSS Management
Subscription Service
Monkey that delivers mail
A&B
5. Which blogging platform allows users to edit each other’s work?
a)Blogger
b)Medium
c) Weebly
d) Blogspot
e)Tumblr

19. 1.
Bethany . "3 Ways B2B and B2C Businesses Differ in Social Media." Indianapolis Inbound Marketing
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Resources For Internet Entrepreneurs. N.p., n.d. Web. 20 Nov. 2013.
<http://www.twelveskip.com/guide/blogging/204/hosted-vs-nonhosted-blogging-platform-thepros-and-cons>.
3. Ektron, . "The Elements of a Blog." Ektron Documentation. n. page. Web. 20 Nov. 2013.
4. Eridon, Corey. "Inbound Hub." The Benefits of Blogging: Why Businesses Do It, and You Should Too.
N.p., 6 Nov. 2013. Web. 20 Nov. 2013. <http://blog.hubspot.com/marketing/the-benefits-ofbusiness-blogging-ht>.
5. Gunelius, Susan . "What is a Blogroll?." About.com Blogging. N.p., n.d. Web. 20 Nov. 2013.
<http://weblogs.about.com/od/partsofablog/qt/WhatIsaBlogroll.htm>.
6. Hollows , Phil . "Better Social Sharing: Facebook, G+, Pinterest, Twitter and More for Email
Subscriptions." FeedBlitz Email Marketing and RSS. N.p., 26 Mar. 2012. Web. 20 Nov. 2013.
<http://www.feedblitz.com/better-social-sharing-facebook-g-pinterest-twitter-and-more-for-emailsubscriptions/>.
7. Nesterenko, Helen . "Scheduling Your Blog: How Often and Best Times to Publish." RSS. N.p., 7 Apr.
2013. Web. 20 Nov. 2013. <http://socialmediatoday.com/helen-nesterenko/1337711/schedulingyour-business-blog-how-often-blog-and-best-times-publish>.
8. Russell, John. "The 15 best blogging and publishing platforms on the Internet today. Which one is for
you?." TNW Network All Stories RSS. N.p., 16 Aug. 2013. Web. 20 Nov. 2013.
<http://thenextweb.com/apps/2013/08/16/best-blogging-services/>.
9. Thomas Ross, Lorri . "Free Blogs vs. Hosting Your Own Blog: Pros and Cons » Web Marketing Today."
Web Marketing Today. N.p., 6 July 2010. Web. 20 Nov. 2013.
<http://webmarketingtoday.com/articles/thomas-blog-options/>.
10. "What are permalinks and how can they help your blog get found?." Rocketstone Business
Marketing Solutions. N.p., n.d. Web. 20 Nov. 2013. <http://www.rocketstone.ca/permalinks-helpblogs-get-found>.
11. Spitz, Haley. "BLUE SOCIAL." BLUE SOCIAL. N.p., 18 Mar. 2012. Web. 20 Nov. 2013.
<https://www.ibm.com/developerworks/community/blogs/37c2d538-0096-4d2d-aa6b58a93d4a133d/entry/how_blogging_can_help_build_your_business20?lang=en>.
12. Shah, Priya Florence . "What Are The Differences Between Blogging And Micro-Blogging Sites?."
Business Blogging Tips. N.p., 1 Dec. 2012. Web. 20 Nov. 2013.
<http://www.blogbrandz.com/tips/what-are-the-differences-between-blogging-and-microblogging-sites/>.
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1. http://stumbleupon.com