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                                   @portentint



                                                                    portent.com
copyright 2011 Portent, Inc.                           conversationmarketing.com
The 1 thing
I know the




                                                     portent.com
copyright 2011 Portent, Inc.            conversationmarketing.com
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                                  There are no




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
Search psychology
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                            Understand what
                            search engines want.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                               (they want happy users)
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                                    Understand why
                                    they want it.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                           (they want money)
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                            Realize how they get
                            it.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                             relevance
                                                             authority
                                                              quality
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                           Understand the




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
organic
organic


shopping



organic
local + organic




   organic
Analytics &
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                           Create a keyword




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                           Create a keyword




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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 Get non-personalized




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                       proxify.co
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                                     google.co.uk/search?
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                       Track keyword




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Track




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                       Track




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                       Track




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                    Track




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Use multiple




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
Lay the foundation
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                            Check response




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                    Not found =
               Permanently moved =




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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        responsetester.appspot.co




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                       Make text, text.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                       Make text, text.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                       Make text, text.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Use Flash sparingly.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Consolidate links.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                             Consolidate links.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                     Home                                                                                                      Home

                                                           Another link

                                                                                      vs.


            Article            Article                                                                                Article             Article
Relevance
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                            Learn the blank
                            sheet of paper test.



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                     Fully
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                                                    Deer kill
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                         Supreme Court tries
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                             Write a great title




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                           Write a great




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Write great ALT




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
Visibility
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Set up Google Webmaster




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                    Check HTML




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                    Check HTML




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Check crawl




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Check crawl




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Check crawl




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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Check the performance




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                         Test




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                             Build an XML




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                   Build an XML image




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                   Build an XML video




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
Authority/quality
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                                     Put your
                                     address on




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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       Put your seals on every




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                        Dude,
                                                                                                                     seriously...?




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                       Put links
                                       where they



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  The rational surfer




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                          Learn
                          canonicalization.



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
How may I help?




copyright 2011 Portent Interactive
Duuuhhrrrr I R
                                     Googles. Where
                                      content be?




copyright 2011 Portent Interactive
An example of a canonicalization problem:

        www.mysite.com
        mysite.com
        www.mysite.com/index.html




                                     No, wait. Where
                                     are duh sitez?




copyright 2011 Portent Interactive
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                                  Use
                                  rel=canonical as



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                             Link to your home
                             page at



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                          No navigation
                                          tracking



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
www.blah.com/foo/Frontdoor/mct

  www.blah.com/foo/Frontdoor/mct?nav=top




                                        Nooooo...
                                     Frzzzlrtttt blhttt




copyright 2011 Portent Interactive
/EditorialImages/foo?parentEventId=114410274


  /EditorialImages/foo?parenteventid=114410274&isource=usa_ed




                                     Gurgle...




copyright 2011 Portent Interactive
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                                  Remove session




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                      Find the most
                      important pages on



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                      Find the most
                      important pages on



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Change 302s to




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                         Fix




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                  Make linking easy.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Make sharing easy.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                         Comment well
                                         and wisely.



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
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                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                  Guest




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                             Curate.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                       Diversify




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                             Write




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Remove ‘thin’




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Avoid




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                        n y
                                       a
                                  Avoid




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                        li ke
                                                                             ng
                                                                           hi
                                                                   n yt
                                                                a
                                  Avoid




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                            of
                                                                                                              kind
                                                                                                    a ny
                                                                                        li ke
                                                                             ng
                                                                           hi
                                                                   n yt
                                                                a
                                  Avoid




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                     Get a
                                     Pagespeed



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                 Get a
                                                 YSlow



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                            Do it for all site




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Use https




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                     so... slow...




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
Ignore the




                                                         portent.com
copyright 2011 Portent, Inc.                conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Toolbar PageRank.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                    The news




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Sites above yours.




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                         nofollo




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                 These




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57




                                  Give search
                                  engines what



                                                                                                                                                         portent.com
   copyright 2011 Portent, Inc.                                                                                                             conversationmarketing.com
Stalk me

         @portentint
        portent.com
      ian@portent.com
conversationmarketing.com
                                            portent.com
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Seo basics: 57 tips in 55 minutes

  • 1. SEO 57 tips in 55 minutes @portentint portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 3. I know the portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 There are no portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 6. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Understand what search engines want. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 7. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 (they want happy users)
  • 8. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Understand why they want it. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 9. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 (they want money)
  • 10. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Realize how they get it. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 11. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 relevance authority quality
  • 12. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Understand the portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 15. local + organic organic
  • 17. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Create a keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 18. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Create a keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 19. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Get non-personalized portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 20. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 proxify.co
  • 21. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 google.co.uk/search?
  • 22. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 23. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
  • 24. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
  • 25. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
  • 26. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 27. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 28. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 29. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 30. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 31. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 32. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
  • 33. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 34. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 35. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Use multiple portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 36. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 37. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 38. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 39. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 41. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check response portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 42. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Not found = Permanently moved = portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 43. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 responsetester.appspot.co portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 44. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make text, text. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 45. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make text, text. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 46. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make text, text. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 47. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Use Flash sparingly. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 48. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 49. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Consolidate links. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 50. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Consolidate links.
  • 51. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Home Home Another link vs. Article Article Article Article
  • 53. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Learn the blank sheet of paper test. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 54. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Fully
  • 55. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Deer kill
  • 56. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Supreme Court tries
  • 57. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Write a great title portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 58. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Write a great portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 59. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Write great ALT portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 61. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Set up Google Webmaster portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 62. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check HTML portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 63. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check HTML portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 64. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check crawl portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 65. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check crawl portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 66. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check crawl portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 67. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check the performance portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 68. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Test portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 69. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Build an XML portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 70. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
  • 71. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
  • 72. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Build an XML image portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 73. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Build an XML video portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 75. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Put your address on portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 76. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 77. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Put your seals on every portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 78. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Dude, seriously...? portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 79. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 80. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Put links where they portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 81. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 The rational surfer portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 82. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Learn canonicalization. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 83. How may I help? copyright 2011 Portent Interactive
  • 84. Duuuhhrrrr I R Googles. Where content be? copyright 2011 Portent Interactive
  • 85. An example of a canonicalization problem: www.mysite.com mysite.com www.mysite.com/index.html No, wait. Where are duh sitez? copyright 2011 Portent Interactive
  • 86. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Use rel=canonical as portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 87. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Link to your home page at portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 88. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 No navigation tracking portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 89. www.blah.com/foo/Frontdoor/mct www.blah.com/foo/Frontdoor/mct?nav=top Nooooo... Frzzzlrtttt blhttt copyright 2011 Portent Interactive
  • 91. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Remove session portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 92. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Find the most important pages on portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 93. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Find the most important pages on portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 94. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Change 302s to portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 95. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Fix portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 96. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make linking easy. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 97. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 98. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make sharing easy. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 99. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 100. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Comment well and wisely. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 101. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 102. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 103. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Guest portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 104. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 105. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Curate. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
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