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Search Marketing Analytics

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Ian Lurie
Ian Lurie

My presentation at SEMPDX Searchfest 2008.

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Don’t Drive With Your Eyes Closed [Search Analytics] Ian Lurie Portent Interactive
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Search Analytics: A 5 Step Checkup ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Analytics: Phrases
Search Analytics: Pageviews
Search Analytics: Time On Site
Search Analytics: Bounce Rate
Search Analytics: Conversion
Search Analytics: Use Your Brain
Missed Opportunities: Onsite Search ,[object Object]
Case Study: Right Phrase, Wrong Offer
Questions ,[object Object],[object Object]

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Search Marketing Analytics

Notas do Editor

  1. Good morning all. I’m going to walk you through a model for search analytics that I’ve found to work well. I’ve only got a short time, but if you have questions feel free during the panel discussion.