There’s no doubt that marketing is extremely essential to your business growth. Generally a marketing campaign aims to target a large group of people with one message meant for all and sundry. But the reality is that most of the time such type of marketing does not have the necessary impact to convert the targeted people into real, paying clients. What might appeal to some, might not appeal to all, simply because each person is a different personality with diverse views and expectations. And, this personality or behaviour is the result of each person’s position in the society.

1. Importance of Handwritten Direct Mail
There’s no doubt that marketing is extremely essential to your business growth. Generally a
marketing campaign aims to target a large group of people with one message meant for all and
sundry. But the reality is that most of the time such type of marketing does not have the
necessary impact to convert the targeted people into real,
paying clients. What might appeal to some, might not
appeal to all, simply because each person is a different
personality with diverse views and expectations. And, this
personality or behaviour is the result of each person’s
position in the society.
The claims of digital marketing companies and marketing
experts stating they can reach a certain number of people
through a certain marketing campaign begs to ask the
moot question: How many of those from the targeted
group are converted to potential clients? After all that’s
the goal of advertising, isn’t it?
A successful marketing campaign is one which changes
the individual’s perspective to one that is more conducive towards your business. It is tailored to
suit the sensibilities of the target group.
Instead of getting across a generic message
through newspaper or magazine adverts,
wouldn’t it be a better idea to target a
group of people with direct and
personalized messages in line with their
social, cultural or educational background?
This would surely create a better impact
and help in converting the recipients into
actual clients.
Handwritten direct mail is one of the best
marketing strategies to promote your
business. Imagine receiving a handwritten

2. note addressed to you personally in the mail. It grabs your attention and increases the curiosity
about the product or service being advertised. And of course, it is surely much more appealing
than receiving impersonal mailers or flyers in your post box.
Sending handwritten direct mail ensures that your target audience is compelled to consider your
message and make a positive decision. However a
few points must be kept in mind to follow this
marketing strategy.
Firstly, you need complete research on your
individual clients’ buying preferences, social
background age group, ethnicity and other aspects
that are likely to affect their decisions. When you
offer your product or service along with a
handwritten note, it is sure to create a positive
impact on your recipient and will elicit a positive
response. In fact, studies have shown that a
marketing campaign that involves handwritten direct mail with personalized item selection
ensures anywhere between 30% to 50% positive response.
If you’d like to refresh your marketing strategy, visit us at http://writtenmail.com. We
specialize in handwritten direct mail that is tailored to suit your target groups. We can also
insert a handwritten signature to your handwritten direct mail to give it that personal touch. So,
visit us today to find out more about how you can rejuvenate your advertising campaign to
increase profitability.
Solomon Davies
Founder,
http://www.writtenmail.com/