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Twitter 101

presented by:
stephanie butler (@writingquirky)
why bother?
• 500 million registered users (140 million
active)
• 750 tweets are sent per second
• 15% of adults using the Internet have a
Twitter account
• 18-24 (22%); 25-34 (23%); 35-44 (17%)
• more than 50% of active users follow
companies, brands or products
http://www.mediabistro.com/alltwitter/twitter-stats-2012_b30967
try:
fly.twitter.com
your profile
profile photo
name
user name
bio (160 char)
header photo
summary
tweets
background
photo
what is a tweet?
• short (<140 characters) message shared
via Twitter
• a tweet may contain
hyperlinks, @mentions or #hashtags
• tweets appear on your follower’s home
stream, but can also be viewed by other
Internet users
the lingo
@mention: a link to another user
RT (& web retweet): to share another user’s
content
MT: modified tweet
#hashtag: to link tweets by keyword, theme,
event or to make a joke
favourite: a Twitter bookmark
DM: a direct message sent between users who
follow each other
trend: a popular keyword or hashtag
a tweet
user
hashtag

mention

link
(to a photo)

https://twitter.com/writingquirky/status/273132825723686912
lists
• filter content by
users or groups
• public or private lists
• useful tool:
twitlistmanager.com
links
• to preserve character count, many users
prefer to use shortened links
• example: bit.ly & ow.ly
• these work by URL redirect
• many link shorteners allow you to track
clicks & demographics
search
• use search to find users, keywords and
hashtags of interest
• you can also use boolean operators to
narrow your search results by
source, link, keyword, location, etc.
http://blog.hubspot.com/blog/tabid/6307/bid/20459/How-to-Become-a-Twitter-SearchNinja.aspx
the Twitter interface
tweets from
users you
follow, profile
summary, trends

news,
trends,
tweets from
your network

your tweets
retweeted,
your tweets
favourited, m
entions,
new followers

your profile,
your
tweets, profile
summary, your
favourites, your
lists

Twitter search

direct messages

send a
tweet

profile
settings, account
settings, lists, Tw
itter help
getting started
Accounts I recommend:
@uofg – University of Guelph
@UoG_ATS – U of G library
@BetterPlanetUoG – BetterPlanet Project
Tags:
#guelph #uofg #gryphonpride #ontag
#fundchat #ONpoli #acwri #litchat
best practices
•
•
•
•

think before you tweet – it’s public
avoid deleting your tweets
engagement > broadcasting
don’t always have control over your
messages – but now you can respond
• be familiar with privacy settings & policies
• find your voice & be authentic
• ask questions
thanks! questions?

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Twitter 101 - sending your first tweet

  • 1. Twitter 101 presented by: stephanie butler (@writingquirky)
  • 2. why bother? • 500 million registered users (140 million active) • 750 tweets are sent per second • 15% of adults using the Internet have a Twitter account • 18-24 (22%); 25-34 (23%); 35-44 (17%) • more than 50% of active users follow companies, brands or products http://www.mediabistro.com/alltwitter/twitter-stats-2012_b30967
  • 4. your profile profile photo name user name bio (160 char) header photo summary tweets background photo
  • 5. what is a tweet? • short (<140 characters) message shared via Twitter • a tweet may contain hyperlinks, @mentions or #hashtags • tweets appear on your follower’s home stream, but can also be viewed by other Internet users
  • 6. the lingo @mention: a link to another user RT (& web retweet): to share another user’s content MT: modified tweet #hashtag: to link tweets by keyword, theme, event or to make a joke favourite: a Twitter bookmark DM: a direct message sent between users who follow each other trend: a popular keyword or hashtag
  • 7. a tweet user hashtag mention link (to a photo) https://twitter.com/writingquirky/status/273132825723686912
  • 8. lists • filter content by users or groups • public or private lists • useful tool: twitlistmanager.com
  • 9. links • to preserve character count, many users prefer to use shortened links • example: bit.ly & ow.ly • these work by URL redirect • many link shorteners allow you to track clicks & demographics
  • 10. search • use search to find users, keywords and hashtags of interest • you can also use boolean operators to narrow your search results by source, link, keyword, location, etc. http://blog.hubspot.com/blog/tabid/6307/bid/20459/How-to-Become-a-Twitter-SearchNinja.aspx
  • 11. the Twitter interface tweets from users you follow, profile summary, trends news, trends, tweets from your network your tweets retweeted, your tweets favourited, m entions, new followers your profile, your tweets, profile summary, your favourites, your lists Twitter search direct messages send a tweet profile settings, account settings, lists, Tw itter help
  • 12. getting started Accounts I recommend: @uofg – University of Guelph @UoG_ATS – U of G library @BetterPlanetUoG – BetterPlanet Project Tags: #guelph #uofg #gryphonpride #ontag #fundchat #ONpoli #acwri #litchat
  • 13. best practices • • • • think before you tweet – it’s public avoid deleting your tweets engagement > broadcasting don’t always have control over your messages – but now you can respond • be familiar with privacy settings & policies • find your voice & be authentic • ask questions