Social Media And Integrated Marketing Communication

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Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Social Media &
Integrated MarComm

∫

Erik Deckers,
Pro Blog Service

It's about
Focus

∫

By 2010,
Gen Yers
outnumbered
Baby Boomers

96% of them
have joined
a social network

77%
‣active number of Internet users who
read blogs

50,000,000
(50 million)

‣number of Twitter messages per
day

400,000,000
(400 million)

If Facebook
were a country,
it would be the
3rd largest in
the world

It's about
Targeted Messaging

∫

Targeted Sponsorship

Go where your
customers are

They go here too

Focus on a Niche

Find Fans

Become a resource

It's about
Relationships

∫

Find Allies & Fans

Focus on Important People

Any questions?
Find me
SmallerIndiana.com
Facebook.com/erikdeckers
Read me
ErikDeckers.com
ProBlogService.com
Tweet me
Twitter.com/edeckers
Reach me
Erik@problogservice.com For a copy of this deck

Thank you!

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