The document provides tips for successful blogging in three sections. The first section lists 5 tips for creating content, such as planning first and keeping posts short. The second section gives 5 tips for finding blog post ideas, like creating lists and responding to news articles. The third section outlines 5 SEO techniques like using unique keywords naturally throughout posts and avoiding overuse of keywords.

1. 5 Steps to Successful
Blogging (x3)
(@edeckers)
Erik Deckers
VP of Creative Services
Professional Blog Service

2. I. 5 Simple Ways to
Create Content

3. 1. Plan First

4. 2. Plow Through

5. 3. Fill It
In Later

6. 4. Write Every
Write Every
Write Every
Write Every
Write Every
Write Every
Write Every

7. 5. Keep it
short.
Real short.

8. II. 5 Simple Ways
to Find Ideas

9. 1. Create
lists

10. 2. Answer
How Tos &
FAQs

11. 3. Respond to
News Articles

12. 4. Preview and/or
Summarize Events

13. 5. Offer Opinions
From "On High"
http://bit.ly/auAD7S

14. III. 5 Simple
SEO Techniques

15. 1. Readers,
Not
Spiders

16. 2. Use Unique Keywords
“It’s in my
raccoon wounds.”

18. 3. Integrate
Keywords
Naturally
• Title
• Lede (yes, “lede”)
• Subheadings
• Related words & synonyms

19. 4. Don’t stuff your keywords
“This article provides free writing tips, so be
sure to check out this free writing tips article if
you are interested in free writing tips.”
(There’s a word
for people who
do this.)

20. 5. Anchor Text
Learn about
ship anchors
at our website.

21. Any questions?