10 Social Media Secrets to Building Your Brand — SMC Evansville
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The document discusses 10 secrets for building a personal brand using social media. It recommends filling out online profiles, building a blog focused on your field or industry trends, using LinkedIn to find networking opportunities as 70% of hires are made through networking. It also suggests optimizing search engine results by writing quality content, focusing on trust and relationships over self-promotion, measuring engagement metrics, and taking networking offline through real-world interactions.
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10 Social Media Secrets to Building Your Brand — SMC Evansville
- 1. 10 Personal Branding Secrets With Social Media @edeckers
- 2. 1. You Are a Brand (Get over it) @edeckers
- 3. 2. Fill In Your 2. Fill In Your Profiles Profiles @edeckers
- 4. @edeckers
- 5. @edeckers
- 6. Secret #3 Build your personal brand around your blog @edeckers
- 7. @edeckers
- 8. Blog about. . . •Your job •Your field •Industry trends •Special reports •Your life @edeckers
- 9. Secret #4: Get LinkedIn Get LinkedIn @edeckers
- 10. @edeckers In 2010: • 70% of hires made through networking • 28% of hires found through job boards
- 11. @edeckers
- 12. @edeckers
- 13. Secret #5 Those dastardly search engines... @edeckers
- 14. @edeckers
- 16. @edeckers
- 17. Secret #6 Social media is not about nagging @edeckers
- 18. @edeckers
- 19. Secret #7 It's about Trust & Relationships @edeckers
- 20. @edeckers
- 21. Find People @edeckers
- 22. Build Your Network @edeckers
- 23. @edeckers
- 24. Create & Follow Lists @edeckers
- 25. 8. Write Good Shit @edeckers
- 27. (Remember the Circle thing?) @edeckers
- 28. @edeckers
- 29. @edeckers
- 32. Secret Measure #9 Everything @edeckers
- 33. @edeckers
- 37. @edeckers
- 38. Secret Take Your Networking Outside #10 @edeckers
- 39. @edeckers
- 40. @edeckers
- 41. Thank you! Read me ErikDeckers.com ProBlogService.com Reach me @edeckers Erik.Deckers@gmail.com
- 42. Photo credits 1. Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/ 2. Wheel Folder - Leo Reynolds - http://www.flickr.com/photos/lwr/ 3. Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/ 4. Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/ 5. Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/ 6. Tape measure & Moleskine - JF Sebastian - http://www.flickr.com/photos/jf-sebastian/ 7. Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/ 8. Crowd photos - Erik Deckers - http://problogservice.com/blog
Editor's Notes
- How many of you are doing traditional marketing? How many phone calls do you make? How do you connect with people between calls and meetings?
- Why should you blog?
- Difference between Google Signed In and Google on Icognito
- Power of referrals