The document provides 10 secrets for good content marketing. It advises ignoring old SEO strategies like focusing on keywords and backlinks, and instead focusing on metrics like click-through rate, time on site, and bounce rate. It also recommends writing guest blog posts, using Google authorship to link profiles, and balancing different types of content.

1. 10 Secrets of
Good Content
Marketing
@edeckers #AMAMichiana

2. “Write good content”is a stupid strategy

6. 1. Ignore Old SEO
• Keywords in Title
• Keywords in first 4 words of body copy
• 2% Keyword Density
• Lots of Backlinks
Mostly

7. New SEO

8. 2. ClickThrough
Rate

11. 3.Time3.Time
on Siteon Site

14. 4. Bounce Rate4. Bounce Rate

17. 5.Write Guest
Blog Posts

18. Google+
Profile
Google+ Page or
own website

19. 6. Co-Occurrence
& Synonyms

20. rel="author"
rel="me"
7. Google Authorship

21. <a href="http://plus.google.com/105373352538863833629"
rel="author">Erik Deckers</a>
<a href="http://plus.google.com/105373352538863833629"
rel="me">Erik Deckers</a>
<a href="https://plus.google.com/b/106558867061618587849/"
rel="publisher">Professional Blog Service</a>

23. 8.Authorship
Triangle of Awesomeness
Triangle of Awesomeness

25. 9.

28. 10. Balance
Theory

31. Read me
ErikDeckers.com
ProBlogService.com
@edeckers
erik@problogservice.com
Reach me
Thank you!