A Brief Glimpse Into Pendulum Theory

Directors’ Day
Effingham
May 15, 2014

John Milburn
Board President
!
“The rising tide lifts all boats.”
John F Kennedy

© 2008 - Wizard of Ads, Ltd.
Tim
Miles
www.TheDailyBlur.com
The Pendulum

“ been a
more important
time ...

“ to be GOOD
at what
it is I do ...

see how I went all
caps on GOOD
there?

actually, you didn’t
have to repeat that
one

(dramatic black screen
to pause for emphasis
and transition)

PLEASE SIGN YOUR
NAME ON THE PAPER
IN FRONT OF YOU
NOW, SWITCH HANDS
AND DO IT AGAIN.

Tom Stoppard, Arcadia
"It makes me so happy. To be at
the beginning again, knowing
almost nothing ... a door like this
has cracked open ﬁve or six
times ... it’s the best possible
time to be alive ... when
everything you knew is wrong."

Robert Bateman
“Before we can change direction,
we have to question many of the
assumptions underlying our
current philosophy.”

Steve Yastrow, 1•9•09
Don't think of our current economic crisis
as a recession. Instead, think of it as a
recalibration.
Everything is different now.
If you think of it as a recession, you may
be tempted to "hunker down" and wait
for the economy to cycle back.
If you think of it as a recalibration, you will
be motivated to focus on what you have
to do differently, since everything is
different now.

The way your business generates results is
different, now.
Your customers think differently, now.
Your customers care about different
things, now.
Your customers act differently, now.
Customers aren't disposable anymore;
more than ever, you have to create
sustainable customer relationships.
Steve Yastrow, 1•9•09

The 7 Steps to Hunkering Down:
1.Stay scared. Call it "street smart."
2.Cultivate cynicism. Call it "straight talk."
3.Praise pessimism. Call it a "reality check."
4.Believe you are wiser than everyone else.
5.Feel secretly superior.
6.Take no action that might improve your
condition.
7.Crow "I told you so" when things get worse.

Douglas Adams
Anything that is in the world
when you’re born is normal
and ordinary and is just a
natural part of the way the
world works.

Douglas Adams
Anything that’s invented
between when you’re ﬁfteen
and thirty-ﬁve is new and
exciting and revolutionary
and you can probably get a
career in it.
!

Douglas Adams
Anything invented after
you’re thirty-ﬁve is against
the natural order of things.
!
!

“The reason history must repeat
itself is because we pay so little
attention to it the ﬁrst time.”
!
- Blackie Sherrod

“The system we grew up in is
a mess. It’s falling apart at the
seams and a lot of people I
care about are in pain
because the things we thought
would work don’t.”
- Seth Godin

“The thing that has been, is
that which shall be; and that
which is done is that which
shall be done: and there is no
new thing under the sun. Is
there anything whereof it may
be said, ‘See, this is new?‘
!
- Solomon

“Let the world know
you as you are, not
as you think you
should be.”
- Fannie Brice

Civic
Adaptive
Idealist
Reactive

years
0
The Pendulum of the Forces that
Move Our World

years
0
Tipping Point
Civic Outlook
Gaining Ascendancy
Civic
begins.

Alpha
Voices
Civic
in decline.
years
30

years
Tipping Point
Civic Cycle
Complete
40

years
0
Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.

years
10
Idealist
in full swing.

Alpha
Voices
years
30
Idealist
in decline.

Civic
in full swing.
One Giant Family
1933

Alpha
Voices
Civic
in decline.
1953

Alpha
Music
Civic
in decline.
1958

Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.
1963

Idealist
in full swing.
Freedom.
Self-Expression.
“Do your own thing, baby.”
Be yourself.
1967

Idealist
in full swing.
Freedom.
Self-Expression.
“Do your own thing, baby.”
Be yourself.
1971

1978
Idealism
on the rise.
Notice how the music is
becoming increasingly
more plastic?

years
20
Idealist
peaks out.
Plastic.
Phony.
We become a nation of
poseurs.

Idealist
peaks out.
Plastic.
Phony.
We become a nation of
poseurs.
1983

Idealist
in decline.“Around World War II
we were proud
as a people but modest
as individuals.
Fewer than 2 people in
10 said yes when
asked, ‘Are you a very
important person?’
Today more than 6 in
10 say yes.”

Idealist
in decline.
“ Where we once
thought ourselves
collectively strong, we
now regard ourselves
as individually
entitled.”

Alpha
Voices
years
30
Idealist
in decline.
Talk is cheap.
Do something.
Help somebody.
Give me real.

Idealist
in decline.
Talk is cheap.
Do something.
Help somebody.
Give me real.
1993

Alpha
Voices
years
30
Idealist
in decline.
“I'd rather be hated for
who I am, than loved
for who I am not.”
!
- Kurt Cobain
Talk is cheap.
Do something.
Help somebody.
Give me real.
1993

Idealist
in decline.
October 8, 1992 !
Walt Mossberg writes in an
article about online services
for the Wall Street Journal,
"I see America Online as
the sophisticated wave of
the future..." !
!
AOL launches windows
version. Links to graphics

Alpha
Music
Idealist
in decline.
Talk is cheap.
Do something.
Help somebody.
Give me real.
1998

years
40
This has been happening
for more than 400 years.
Idealist
complete.

The latest tipping point
took place in 2003.

A new Civic Generation is
in full swing.

The ways we used to
communicate and lead…

… no longer have the
same impact.

The carrot at the end of
the stick we chase?

We want the truth.
Even if it’s ugly.

Conversations among
human beings sound
human.
!
They are open,
honest, uncontrived
and conducted in a
human voice.

That homogenized
‘voice of business?’
That sound of mission
statements and
brochures?
!
It will soon sound as
contrived as the
language of the 18th
century French court.

Getting a sense of
humor about yourself
requires more than
throwing a few jokes
up on the corporate
website.
!
Rather, it requires big
values, a little
humility, straight talk
and a genuine point
of view.

David B. Wolfe
Younger consumers strive to make social
statements in their decisions ...

Volunteerism
is on the rise.
Young Americans are setting an
example for their parents through their
volunteer efforts, says a new poll.
The survey by charity World Vision
found that 56% of teens volunteer to
support a charitable cause compared
to the 39% that work part-time. In fact,
teens are volunteering at a higher rate
than adults; 46% of the adults
surveyed said they volunteer their
time.

ThankYou!
819
toys donated: 100 train sets, 290 balls, 60 hoppers, 40 little engine that coulds, 50 dump trucks, 87 little pony sets. 98 board games, 85 UNO games, 9 buses...
Instead of sending you
a tin of holiday popcorn this year,
we raided the toy shelves and donated
toys in your name to kids all across Missouri
through TOYS FOR TOTS.
P.S. If you miss the popcorn or want to see more
pictures, go online to www.WheresMyPopcorn.com.

"We want to become a catalyst
in the culture rather than act like a
big brand announcing something."
!
- Frank Cooper, CCEO, PepsiCo

What are you -
what is your company
doing to engage, to give back?
!
What are you doing
to contribute to more than
your own bottom line?
!
Today’s Civic Generation - led
by the youth - is watching to
see if you share their values.
!

Yesterday - your tools were:
!
Cleverness
!
Volume
!
Arrogance
!
Authority
!
Slickability

Today - your tools are:
!
Authenticity
!
Transparency
!
Humility
!
Belief
!
Credibility

Boomer
icons
were
beautiful,
brash,
and bigger
than life

But
today’s
Civic Generation
rejects
pretense

Born into a world of hype, their internal
BS-meters are highly sensitive and blisteringly
accurate. Words like “amazing,”
“astounding,” and “spectacular” are
translated as “blah,” “blah,” and “blah.”
!
Consequently, tried and true selling methods
that worked as recently as a couple years ago
are working far less well today.

Who’s the most trusted
newsman in America?

So what,
exactly,
are the
forces at
work?

The principal changes
taking place are these:
1. Word of mouth
has grown into the
muscular beast,
Interconnectivity,
and it moves with
lightning speed.

Technology’s re-
writing the rules of
commerce. Online
chat-rooms, blogs, and
instant messaging are
ensuring that, whether
good or bad, the word
gets out.

2. We’re moving into
an era of transparency
in which it will become
harder than ever to
win new customers
through P.R. and
Advertising alone.

You’re going to have to
begin delivering all that
you promise in your
marketing materials.
!
Claims of ‘biggest,’
and ‘best,’mean nothing
when customers have
friends
who are telling them
otherwise.

YouTube, facebook and Google are
the Kerouac, Dean and Salinger of
the new generation

None of this is
rocket science.
!
Work hard. Keep at it.
Live simply and quietly.
Remain humble.
Stay positive.
Create your own luck.
Be nice. Be polite.
!
- Hugh MacLeod

“There is no present or
future, only the past
happening over and
over again, now.”
!
- Eugene O’ Neill

“Thank you for
not throwing
fruit.”
!
- Tim Miles

A Brief Glimpse Into Pendulum Theory

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